One of the most valuable Instagram tools available to marketers is the hashtag. Hashtags can help increase the exposure of your brand and increase engagement. When used properly, hashtags can help drive new traffic to your Instagram page and to your website. Here are some tips to help you use hashtags to increase your business’s exposure on Instagram.
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Instagram stories can be very useful for a business’s social media marketing strategy because they guarantee visibility. Unlike Instagram posts, Instagram stories show up at the top of your follower’s screen each time they open the app. For this reason, it’s important to make use of Instagram stories. Here are some tips to help you promote your business through Instagram stories.