In May 2016, Instagram changed its algorithm; meaning posts are no longer ranked in chronological order. Instead, Instagram will show you posts based on presumed interest. For this reason, engagement and consistency are more important than ever. In order to maintain visibility on your followers’ Instagram feeds, you’ll need to convince Instagram that your posts are interesting and valuable. Here are some tips that can help!
One of the most valuable Instagram tools available to marketers is the hashtag. Hashtags can help increase the exposure of your brand and increase engagement. When used properly, hashtags can help drive new traffic to your Instagram page and to your website. Here are some tips to help you use hashtags to increase your business’s exposure on Instagram.
Instagram stories can be very useful for a business’s social media marketing strategy because they guarantee visibility. Unlike Instagram posts, Instagram stories show up at the top of your follower’s screen each time they open the app. For this reason, it’s important to make use of Instagram stories. Here are some tips to help you promote your business through Instagram stories.