Matthew Trant is the V.P. of Digital Marketing & Analytics here at ImageWorks LLC and I recently had the pleasure of interviewing him.
Whether you are just getting started in your inbound marketing campaign, or you've been working in the industry for some time, it's critical to continually grow your understanding and knowledge. Knowing and understanding important key marketing terms can help you communicate with your marketing team, or if you work within the industry, help boost your credibility. In an industry that's constantly changing, it's important to stay in touch with all of the latest trends, including the emergence of new fun terms, like Pin, or hash tag. But, sometimes you come across a term or concept that you aren't entirely sure of. No one ever said you had to be a know-it-all, in fact, you shouldn't have to be.
Marketing has evolved over the years, thanks to the internet. Now, people are turning to the web to find, research, and buy products, especially since it's all at their convenience. Even marketers are changing as they no longer have to rely solely on traditional advertising like billboards, commercials, direct mail or telemarketing to reach consumers about their products and services.
If you have ever managed a social media platform, then you know that there are times when things can go horribly, horribly, (did we say horribly?) wrong. You wake up, head to work, log in to your computer, and there it is. One of the unholiest of unholy posts you have ever seen. Your hands start to sweat, your blood pressure rises, and all you want to do is hide away in a dark cave where the internet can never find you.
It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.
Topics: Social Media Marketing, internet marketing tips, content marketing, content, Instagram video, content marketing campaign, Web Marketing, Inbound Marketing, Video, Video Marketing, visual content, inbound marketing tips, video on Instagram
There are plenty of ways to drive your inbound marketing campaign straight into the ground. Yes, we're starting off this post a little on the negative side of things; hey it's Monday, we need our afternoon caffeine, and we promise to swing it back up to Hubspot-happy by the end, so humor us for now. Anyways, you could send spammy e-mails to unsuspecting bystanders, rip off other marketers' content, keyword stuff, and the list goes on. Above all else however, there is one thing that will absolutely doom your inbound marketing from the beginning: failing to create your buyer personas.
Hubspot has stated that every marketing action you make should be dictated by your buyer personas. You know how much we love Hubspot, (check out why here) and we think this statement is probably one of the smartest they've made. Why? Because valuable content is at the core of inbound marketing. One of the determining factors of its value will be how useful it is. If you don't know who your buyer personas are, then how are you going to produce content that is useful to them?
For those of you who aren't 100% familiar with this term yet, or even if you are, we'll quickly review what exactly defines a buyer persona. By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business. When developing these personas, you should consider factors such as:
Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?
Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Instagram video, Inbound Marketing, digital marketing, Video, Facebook, Video Marketing, social networking, inbound marketing tips, video on Instagram, Instagram vs Twitter, twitter vs instagram
Since its creation in 2006, Twitter has become one of the strongest and most powerful platforms that companies have at their disposal. As inbound marketers, you know how to use Twitter to push out content, drive traffic and create user engagement. And now Twitter is bringing out the big guns by making the site even more useful.
The landing page on your website is the one of the most important elements in the lead generation process. Many inbound marketers forget just how important the landing page actually is, and focus only on the content offer behind that page. Don't be fooled --the landing page makes an incredible impact on conversions and cannot be ignored. The next time you sit down to write a landing page for your unique offer, ask yourself if your readers would feel truly compelled to read what you've written. As Hubspot would say, is your content remarkable enough?