<img height="1" width="1" src="http://www.facebook.com/tr?id=350150852021937&amp;ev=PageView&amp;noscript=1">

ImageWorksBlog

Why is HubSpot Removing its Keywords Tool?

Posted by Catherine Hatch on Wed, Apr 04, 2018 @ 01:25 PM

As you may have heard, HubSpot is sunsetting its Keywords tool. Many people are upset about this decision, as keyword ranking has long been a measure of the success of your SEO strategy. However, the decision to eliminate this tool came from the changes in Google’s ranking algorithms. In order to understand this decision, it’s important to understand these changes and their role in causing rank to become an increasingly irrelevant measurement.

Read More

Topics: Hubspot, Keyword Strategy, HubSpot Keywords tool, HubSpot Content Strategy Tool

Which Outdated Digital Marketing Strategies Should You Abandon In 2017?

Posted by Brandon Choquette on Wed, Jan 04, 2017 @ 08:00 AM

What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

Read More

Topics: Keyword Strategy, content marketing strategy, Digital Marketing Trends

How To Grow Your Website's Organic Traffic

Posted by Brandon Choquette on Mon, Oct 10, 2016 @ 04:05 PM

You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.

Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.

Read More

Topics: Social Media Marketing, SEO, Video Marketing, Keyword Strategy

How To Determine Which Search Terms Your Customers Are Using

Posted by Brandon Choquette on Wed, Jun 01, 2016 @ 02:30 PM

There’s no doubt about it: keyword research is a crucial component of any SEO campaign. Foregoing keyword research leaves your marketing team blind in their efforts to drive meaningful traffic to your organization’s website. Unfortunately, keyword research isn’t as easy as it may seem upon first glance— you can’t just pick keywords that are relevant to your business (though that’s a good place to start).
This article is focused on teaching you the basics for finding out which keywords your customers are using as they turn to Google for answers to their questions.

Read More

Topics: SEO Tips, Keyword Strategy

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all