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6 Form Design Mistakes That Sabotage Conversion Rates

Posted by Catherine Hatch on Fri, Sep 07, 2018 @ 12:12 PM

Once you’ve persuaded people on your website to click on a call to action, you might think the hard work is over. However, once the call to action brings them to your landing page, they have to fill out your form. If you’re not careful when designing your form, you might have visitors who take a look at your form and leave the page. We’ve compiled a list of the common mistakes that people make when designing their forms to help you create forms that will maximize conversion rates.

 

1. Wrong Number of Form Fields

A common mistake that people make when creating a form is including too many or too few form fields. In order to find the ideal form length, you should conduct A/B testing and examine the results. If your form is too long, people will not fill it out or will give up halfway through. However, if your form is too short, you will not have all of the information you need to properly categorize and contact your leads. Establishing the ideal length of your form is an important step in maximizing your conversion rates.

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Topics: landing pages, Successful Calls to Action, Form Design, Landing Page Form

When, Why, and How to Use Landing Pages

Posted by Catherine Hatch on Tue, Sep 05, 2017 @ 03:50 PM

Landing pages are an important part of any business’s website. They are a great lead-generating tool and create conversions. In order to effectively create landing pages, it’s important to know when they are best used and how they can benefit your website. Read below to learn about the benefits of using landing pages on your company’s site.

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Topics: landing page, landing pages, landing pages best practices

6 Quick Tips To Improve Landing Page Conversion Rates

Posted by Jeffrey Cohen on Fri, Sep 02, 2016 @ 11:30 AM

Landing pages are an essential aspect of all inbound lead generation efforts: every campaign effort that you run, event that you host and funnel offer that you create should be tied back to a landing page.

After driving traffic to your landing pages, you ought to make sure your design not only positively presents your brand but is also attracting and converting targeted traffic into qualified leads. We have designed hundreds of landing pages for our clients, and have learned quite a bit. Here are a few landing page design tips you can use to start converting more of your traffic.

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Topics: web design, ct content marketing, best practices, conversion rates, landing pages

What Are The Top Reasons For Leaving A Landing Page?

Posted by Brandon Choquette on Wed, May 13, 2015 @ 04:01 PM

In order for you to maintain a reasonable amount of leads, you will need a fully optimized landing page. We can admit it though, it is not always easy to craft an optimized landing page, with other content creation taking up hours of time.

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Topics: Lead Generation, responsive web design, landing pages

7 Tips To Optimize Emails For Lead Generation

Posted by Brandon Choquette on Fri, Jan 02, 2015 @ 11:28 AM

It is quite difficult to define the most effective way to attract, convert and close leads through email campaigns. Just when you think you have figured out a strategy that works, it stops working. Effective email lead generation necessitates a lot of trial and error before your define your best approach. Below you will find some of our best tips and tricks to help you generate even more leads from your marketing emails.

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Topics: Lead Generation, call to action, Inbound Marketing, landing pages

6 Landing Page Tips To Boost Conversion Rates

Posted by Brandon Choquette on Wed, Dec 03, 2014 @ 02:50 PM

A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.

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Topics: responsive web design, web design, conversion rates, landing pages

Inbound Marketing: How To Test Your Landing Pages [Infographic]

Posted by Brandon Choquette on Fri, Oct 17, 2014 @ 11:32 AM

Landing pages are the nucleus of all your inbound lead generation efforts. Think of it this way: every campaign that you run, funnel offer that you create, and event that you host is tied back to an optimized landing page. To ensure that your efforts are not in vain, you should make sure your landing page design positively presents your brand and attracts & converts targeted traffic into qualified leads. We have designed hundreds of landing pages for our Inbound clients. Here is an infographic by INVESP, which depicts how to test your landing pages. After all, we all want success, right?

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Topics: Lead Generation, responsive web design, inbound clients, Inbound Marketing, landing pages

How To Combine Content Marketing With Web Design

Posted by Jeffrey Cohen on Mon, Aug 25, 2014 @ 02:27 PM

In the early days of the Internet, online marketing was basically nonexistent, and websites were essentially brochures, with simple contact forms.

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Topics: responsive web design, web design, call to action, content marketing, CT web design, landing pages

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