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What are Landing Pages?

Posted by Catherine Hatch on Wed, Nov 14, 2018 @ 09:42 AM

If your business has a digital marketing strategy, or even if you simply have a website, you’ve probably heard of a landing page. Landing pages are an important part of any business’s website. They are a great lead-generating tool and promote conversions. In order to effectively create landing pages, it’s important to know when they are best used and how they can benefit your website. We’ve broken down the basics of landing pages including what they are, why you should use them, and how to use them properly. Check it out below!

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Topics: landing page, landing pages best practices

When, Why, and How to Use Landing Pages

Posted by Catherine Hatch on Tue, Sep 05, 2017 @ 03:50 PM

Landing pages are an important part of any business’s website. They are a great lead-generating tool and create conversions. In order to effectively create landing pages, it’s important to know when they are best used and how they can benefit your website. Read below to learn about the benefits of using landing pages on your company’s site.

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Topics: landing page, landing pages, landing pages best practices

Landing Pages Best Practices: Why People Won't Fill Out Your Form

Posted by Brandon Choquette on Wed, Jun 18, 2014 @ 11:37 AM

Landing pages are widely used to launch webinars, products, and other various offers to persuade visitors to give you some of their contact information. And as we all know, once you have a visitors email address you can communicate with them on a much more personal level, which helps to establish relationships and also encourage them to do what you wish them to do.With landing pages, your prospect has initiated some sort of relationship with you. Your landing page acknowledges this and provides additional information – benefits/features – and a clear path to the next step.

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Topics: Lead Generation, landing pages best practices, Inbound Marketing

How to Increase Lead Generation with an Effective Landing Page

Posted by Brandon Choquette on Fri, Apr 11, 2014 @ 09:46 AM

Landing pages are widely used to launch webinars, products, and other various offers to persuade visitors to give you some of their contact information. And as we all know, once you have a visitors email address you can communicate with them on a much more personal level, which helps to establish relationships and also encourage them to do what you wish them to do.

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Topics: Lead Generation, web based marketing, landing pages best practices

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