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3 Reliable Methods for Creating and Using Buyer Personas

Posted by Brandon Choquette on Fri, Mar 03, 2017 @ 03:09 PM

In the past, Hubspot has stated that every marketing action you make should be dictated by your buyer personas. We have lots of love for Hubspot and we think this statement is one of the most informed they have made. Valuable content is the foundation for a successful inbound marketing campaign. Content is only valuable if it is useful to somebody.

If you haven’t considered your buyer personas, then how are you going to produce engaging content that is useful to them?

If you aren’t exactly familiar with this term, we will quickly catch you up to speed. By de or even if you are, we'll quickly review what exactly defines a buyer persona.

By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business.

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Topics: Lead Generation, responsive web design, marketing action, lifecycle stage, CT Inbound Marketing, Inbound Marketing, website traffic, inbound marketing campaign, marketing campaign, buyer personas

Top Lead Generation Mistakes & How You Can Avoid Them

Posted by Kelsey Ringuette on Fri, Jun 03, 2016 @ 12:00 PM

Lead generation describes the marketing process of stimulating and peaking a targeted audience's interest in a product or service to develop and increase sales. You can see lead generation techniques for B2B, most commonly utilized for content marketing. However, the biggest mistake businesses make is not understanding the value that their content holds. Just putting words together will not drive traffic for you. The content that is created should have value and purpose for the reader so they learn new elements of the topic they are interested in. Remember, content is king and when used to its full potential, the reader receives valuable information, which develops your brand as a trustworthy source.  So what are the top most common lead generation mistakes and can you avoid them?


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Topics: Lead Generation, Inbound Marketing, Web Content

5 Tips To Increase Lead Conversion Rates

Posted by Kelsey Ringuette on Thu, Nov 05, 2015 @ 12:48 PM

Conversion rates are the act of converting site visitors into paying customers. The best way to increase conversion rates are to build trust with your customers and to keep that trust with great content, a powerful message, testimonials and contact information. Trust takes time and your customers will appreciate your dedication. 

Credibility | Take Time To Get To Know Prospects

Credibility is formed when trust is built between you and the customer. That trust is built when the customer feels you have provided them with quality information, products and services. Conversion rates will increase if you take the time to get to know prospects and customers as well continue to provide excellent quality. Trying to take short cuts and putting anything on your website will make you look like a scam and people are going to move on to a business that is more trustworthy. Research and dedication to your customer will produce strong credibility and in turn, create loyal customers that will increase conversion rates. 

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Topics: Lead Generation

What Are The Top Reasons For Leaving A Landing Page?

Posted by Brandon Choquette on Wed, May 13, 2015 @ 04:01 PM

In order for you to maintain a reasonable amount of leads, you will need a fully optimized landing page. We can admit it though, it is not always easy to craft an optimized landing page, with other content creation taking up hours of time.

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Topics: Lead Generation, responsive web design, landing pages

7 Tips To Optimize Emails For Lead Generation

Posted by Brandon Choquette on Fri, Jan 02, 2015 @ 11:28 AM

It is quite difficult to define the most effective way to attract, convert and close leads through email campaigns. Just when you think you have figured out a strategy that works, it stops working. Effective email lead generation necessitates a lot of trial and error before your define your best approach. Below you will find some of our best tips and tricks to help you generate even more leads from your marketing emails.

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Topics: Lead Generation, call to action, Inbound Marketing, landing pages

Is Your Website Ready For Inbound Marketing?

Posted by Jeffrey Cohen on Fri, Dec 05, 2014 @ 04:00 PM

Inbound websites should be structured based on a few principles. You want your website to engage with users like the kind of engagement they would have if they set their foot into your store. You want to address their interests, their pain points, and provide them with ideas and solutions. Your website needs to take visitors through their own personal buyers journey.

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Topics: Lead Generation, SEO, blog post, Content Management System, cms, Inbound Marketing, blog

3 Reasons Why Your Social Media Campaign Failed

Posted by Brandon Choquette on Wed, Nov 26, 2014 @ 11:54 AM

So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.

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Topics: Lead Generation, Social Media Marketing, Inbound Marketing, Hubspot, social networking

An SEO Infographic: Too Hot, Too Cold, Or Just Right?

Posted by Jeffrey Cohen on Fri, Nov 14, 2014 @ 02:39 PM

As a small business owner you need to contemplate one simple but very important fact. When people perform a search in a major search engine (i.e. Google) for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. Showing up in the first few results in a search for your products or services can have a huge impact on your business. Getting in those top posititions can be incredibly difficult though. The process can be daunting and elusive for any small business.

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Topics: Lead Generation, Social Media Marketing, SEO, blogs, pay per click

Inbound Marketing: How To Test Your Landing Pages [Infographic]

Posted by Brandon Choquette on Fri, Oct 17, 2014 @ 11:32 AM

Landing pages are the nucleus of all your inbound lead generation efforts. Think of it this way: every campaign that you run, funnel offer that you create, and event that you host is tied back to an optimized landing page. To ensure that your efforts are not in vain, you should make sure your landing page design positively presents your brand and attracts & converts targeted traffic into qualified leads. We have designed hundreds of landing pages for our Inbound clients. Here is an infographic by INVESP, which depicts how to test your landing pages. After all, we all want success, right?

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Topics: Lead Generation, responsive web design, inbound clients, Inbound Marketing, landing pages

Landing Pages Best Practices: Why People Won't Fill Out Your Form

Posted by Brandon Choquette on Wed, Jun 18, 2014 @ 11:37 AM

Landing pages are widely used to launch webinars, products, and other various offers to persuade visitors to give you some of their contact information. And as we all know, once you have a visitors email address you can communicate with them on a much more personal level, which helps to establish relationships and also encourage them to do what you wish them to do.With landing pages, your prospect has initiated some sort of relationship with you. Your landing page acknowledges this and provides additional information – benefits/features – and a clear path to the next step.

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Topics: Lead Generation, Inbound Marketing, landing pages best practices

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