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6 Profitable Retention Techniques For The Savvy Marketers

Posted by Kelsey Ringuette on Fri, May 20, 2016 @ 04:11 PM

Bringing in new customers is important to help your business make money but retaining loyal customers will be what makes your business flourish. Your retention rate refers to the percentage of customers that purchase from your business again, which is vital for brand recognition and building a scrupulous reputation.Read further to learn more about some of these profitable  customer retention techniques to avoid churn and become a savvy marketer.

The Power Of Customer Service

Customer service is a well-known technique and for good reason as the customer experience is a substantial contributor for retention. Simply put, a dissatisfied customer will not continue to purchase from a company that doesn't take the time and effort to help in any way they can and also do so in a helpful and professional manner. Proving to customers that as a business you are determined to provide the highest quality customer service, will help to ensure they not only purchase from you again but also let others know that you are trustworthy source. Striving to provide the best experience for each and every customer is a beneficial technique for every marketer to enhance repute and  build loyal clientele. 

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Topics: marketing, email marketing tips

Important Characteristics To Consider As You Create Your Buyer Persona

Posted by Kelsey Ringuette on Wed, Dec 23, 2015 @ 01:30 PM

To create an effective buyer persona is to consider many important characteristics to understand who exactly you are trying to target. This will help you communicate with them on a personal level and understand their wants and needs. It's easier to create a creative message that stands out when you have an idea of who it is going to appeal to. This article will provide some of those characteristics you should consider when trying to start a new inbound marketing campaign. 

Who Are You Trying To Target?

When you start a new marketing campaign, it's important to narrow down who you are specifically trying to appeal to. You should consider  name, age, location, income, education, profession, ranking in the business,  and maybe a vague description of appearance. It's important to know them like they are your best friend next door neighbor. The most successful buyer personas are often based on market research and interviews of your actual customers. Knowing who you are trying to specifically target will nurture a successful marketing campaign to  effectively create an appropriate marketing message and achieve targeted goals. If you don’t consider your buyer persona, your content is not going to be as relevant to your audience. This means you miss out on the opportunities to connect on a personal level with customers and build trusting relationships. Building a buyer persona will help you relate to them and understand their needs from their perspective. 

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Topics: marketing, content, buyer person

Increasing Your Social Media Marketing YouTube Campaign

Posted by Quenton Narcisse on Wed, Mar 11, 2015 @ 02:32 PM

If you're a saavy evolving marketing guru, you understand how important YouTube is to growing your company. Video-based marketing has become such a commodity that it's now on an even playing field for everyone and even small companies can compete with the big dogs. However, you still have to obtain a bottom line and you want to show that a YouTube channel is worth the investment by showing real results. YouTube makes our job easy by offering a large range of reporting and analytics for each channel. Their Analytics suite is one of the best out there, but it can be a bit challenging for newcomers. Here's a few tips to help you enhance your visibility and grow your social media marketing business campaign using YouTube.

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Topics: Social Media Marketing, marketing, marketing campaign, YouTube channel

5 Terrible Marketing Tips

Posted by Kristina Chester on Wed, Dec 11, 2013 @ 09:15 AM

Marketing isn't always the easy concept to grasp, and often times people who are looking to employ such tactics need to seek outside guidance. If you need help starting your marketing campaigns for your business, searching for a local marketing company will be beneficial to you.

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Topics: Social Media Marketing, marketing, SEO, mobile website, content marketing, marketing tips, blog, hashtags

Social Media Marketing Advice You Should Ignore

Posted by Kristina Chester on Fri, Aug 16, 2013 @ 11:12 AM

The explosive success of social media sites like Facebook, Twitter, Instagram, Google+ (and many more) can be overwhelming when you really think about it. Almost everyone is online, and most people act like it's their day job. From toddlers to adults, social media can provide companies with a large target audience. And, since the popularity of these social networking sites is constantly growing every day, small business, internet marketers, and even large corporations are beginning to understand the opportunities within this digital marketing space.

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Topics: Lead Generation, Social Media Marketing, marketing, Web Marketing, CT Inbound Marketing, Inbound Marketing, digital marketing, social networking

5 Ideas on How to Promote Your Blog

Posted by Kristina Chester on Tue, Aug 06, 2013 @ 02:30 PM

Traffic is something every internet marketer or blogger needs to survive online. It's not always kittens and rainbows, (although we'd like it to be) and sometimes you put a painstakingly enormous amount of time into a post only to find out nearly no one has viewed it. You have a stellar topic, an epic title and some solid content. So, where did it go wrong? The blogosphere is a big, busy world. With over 100 million blogs (and growing) it can be easy for your blog to go unnoticed.

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Topics: marketing, content marketing, blog content planning, content, blog, Content Writing, Blog Traffic, Blog Posts, blogging tips

A Guide to Twitter Analytics & Why It’s Important

Posted by ImageWorks Intern on Fri, Jun 14, 2013 @ 01:15 PM

Since its creation in 2006, Twitter has become one of the strongest and most powerful platforms that companies have at their disposal. As inbound marketers, you know how to use Twitter to push out content, drive traffic and create user engagement. And now Twitter is bringing out the big guns by making the site even more useful.

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Topics: Social Media Marketing, marketing, internet marketing tips, Twitter, Twitter Analytics, CT Inbound Marketing, Inbound Marketing, digital marketing, Twitter tips, inbound marketing tips

Email + Hubspot = Patrice Bergeron?

Posted by Danielle Allard on Fri, Jun 07, 2013 @ 02:47 PM

Even if you aren't a fan of the Bruins, you can't deny Patrice Bergeron's very loveable attributes. I mean, what's more clutch than a double OT, game 3 goal? Not much. Okay, rant over.

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Topics: marketing, email marketing best practices, email marketing tips, Inbound Marketing, Hubspot, email marketing, marketing essentials

Thoughts Only Inbound Marketers Will Understand

Posted by Danielle Allard on Mon, May 13, 2013 @ 03:24 PM
Hubspot continues to inspire our inbound marketing daily. We follow their blog religiously and look forward to the witty, yet educational posts that are constantly updated. Our favorite post as of late has to be their " Random Thoughts From Marketers Like You." Our team was literally L-O-L-ing as we read each of the 45 thoughts that were just so true. At the end of the post, Hubspot asks their fellow marketers what crosses their minds during their daily inbound marketing activities. So, as we take direction so well, we have come up with a list of our own we thought we'd share. 

  1. I can change top 10 to top 5, right?

  2. Could these stock photos be anymore awkward?
  3. How good does this button look? Do you think anyone will actually click on it?
  4. Is it appropriate to snack and blog all day?

  5. We got a new lead - @xyz.com seems legit.
  6. I just spent 8 hours making this infographic - I decided it sucks, so it's now a blog.
  7. We should really email [insert client name] about liking their own statuses on Facebook.
  8. Is wikipedia a reliable source?

  9. Does this word look funny to you? I've been staring at it for the last three hours and can no longer tell.

  10. Man, Hubspot makes it look so easy!

  11. Can you repurpose repurposed content?

  12. We could be jeopardy champions.

  13. Sounds like an intern task to me!

  14. How many times can you call Hubspot support in one day before they stop answering you?
  15. How is everyone at Hubspot so happy all-the-time? 
Want to start having your own inbound marketing thoughts? Download our FREE guide on how to choose an inbound marketing agency to get started!
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Topics: marketing, Inbound Marketing, Hubspot

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