For many companies across a wide variety of industries, email marketing has become one of the most effective ways to drive traffic to your website and boost your sales. According to "Mail Chimp," the 2015 average Marketing email click through rate rests at a paltry 2.21%. If you want to learn how more about click through rates for your specific industry, check out this Mail Chimp article (includes table). In an average workday, people receive hundreds of emails, so it can often be difficult for your company to stand out. Having invested considerable resources into your email campaign, you sure don't want to be overshadowed by deals from other competitors. If you are not quite sure how to improve your email click through rate, here are five basic steps to help you ensure you are creating effective emails.
No one likes spam, and as a marketer, being associated with it is like an instant death sentence. No, we're not talking about that pre-cooked glob of meat that comes in a can, we're talking about all those emails you get that you throw directly into your junk box (yeah, you know what we are talking about!)