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How to Personalize Your Content Without Being Intrusive

Posted by Catherine Hatch on Tue, May 28, 2019 @ 12:24 PM

Personalization is one of the most popular and most talked about trends in content marketing today. A more personalized experience can be very beneficial for your users, but asking for personal information can also make your users suspicious. It’s important to walk that fine line between a personalized experience and an intrusive one. We’ve broken down the pro and cons of personalizing your users’ experience and compiled a list of tips to help you walk the line and improve personalization without being intrusive. Check it out below! 

The Positives of Personalization

Personalizing your content leads to a better experience for your users. It allows you to gain information in order to figure out what they want. Personalization leads to a more relevant experience for your users, which leads to more leads, conversions, and sales. Personalization ensures that users care about the content you’re sharing with them, which increases customer satisfaction. A more personalized experience can lead to a happier, more satisfied user. 

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Topics: Marketing Personalization, personalized content, User Privacy

What is the Power of Marketing Personalization? (infographic)

Posted by Jeffrey Cohen on Fri, Nov 29, 2013 @ 09:24 AM

The effects of an outstanding personalized experience can be amazing for users. If you are an avid Netflix watcher, you might already be feeling those warm and cozies you feel when Netflix is at the ready with other movies you may like based off of what you've already viewed. There's no need for you to browse title after title searching for a new movie to watch, because Netflix has already done that for you, wowzers.

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Topics: content marketing, CT Inbound Marketing, Marketing Personalization, email marketing, personalized content

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