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6 Myths About Paid Search Debunked

Posted by Catherine Hatch on Thu, Aug 01, 2019 @ 12:42 PM

Search engines are some of the most visited sites on the Internet, making your business’s presence on them essential to increasing visibility across the web. One of the best ways to establish your presence on search engines such as Google is to invest in paid search. Paid search ads will allow your business to appear at the top of Google’s search results for your target keywords. Despite the value of paid search, there are some myths that still persist about it. Read below to see the top myths about paid search debunked.

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Topics: Paid Search, Paid Search Myths

Should My Business Invest in Paid Search?

Posted by Catherine Hatch on Fri, Jul 12, 2019 @ 10:00 AM

The value of a presence on Google, particularly the first page of search results, can’t be overstated. With over 63,000 searches per second and 5.6 billion searches per day, Google provides an opportunity for businesses to extend their reach all around the world. Because it’s so important to have a presence on Google, many businesses turn to search engine optimization. SEO is a very valuable strategy, but it is slow moving. For an immediate presence, businesses have the option of purchasing pay per click (PPC) ads. If you’re considering investing in paid search to gain an immediate presence on Google, we've broken down everything you need to know.

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Topics: PPC, Paid Search

Why is my Google PPC Campaign Not Working?

Posted by Jeffrey Cohen on Tue, Apr 09, 2019 @ 11:52 AM

According to Cleverclicks (Source), companies make an average of $2 in income for every $1 they spend on Adwords . In addition to reaping immediate financial rewards, paid search can turn almost anyone into an expert and authority on whatever goods and services you are providing as well.  So why wouldn’t you run out and get started with PPC as soon as you are able?

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Topics: PPC, Paid Search, Paid Search Management

Can Paid Search and Organic Search Work Together?

Posted by Catherine Hatch on Tue, Mar 26, 2019 @ 10:30 AM

Search engines are one of the most valuable places on the internet to market your business. Google processes over 40,000 search queries every second, and over 3.5 billion searches per day. For this reason, if your website doesn’t have a presence on Google, you’re missing out on a huge opportunity. If you want to market your business on Google and other search engines, you have two options: paid search and organic search. Both of these options offer unique benefits, but are the most successful when they work in conjunction with one another. Read below to learn how to use paid search and organic search to market your business.

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Topics: SEO, Organic Search, Paid Search

What Can Paid Search Do for My Business?

Posted by Catherine Hatch on Tue, Mar 05, 2019 @ 10:05 AM

Paid search is a specific kind of advertising that businesses can use to appear on Google. Businesses bid on keywords and agree to pay a certain price for clicks. Once the ad is established, your business does not have to pay for the time or presence of the ad, but instead your business pays Google a specified amount every time a visitor clicks your ad. Paid search yields very strong results for businesses and allows businesses only to spend money when their ad is a success. Are you considering paid search ads for your business? We’ve broken down the top ways that paid search can help your business.

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Topics: Paid Search, Paid Search Management, Google Ads

Your Pay Per Click Checklist [Infographic]

Posted by Catherine Hatch on Tue, Feb 05, 2019 @ 10:30 AM

Pay per click (PPC) advertising isn’t a new concept, but it’s becoming increasingly important in the increasingly competitive digital space. Smart digital marketers take advantage of pay per click advertising and SEO practices to maximize their visibility on search engines. If you’re interested in running pay per click ads for your business, it might seem like a daunting task to get started. For this reason, Midas Media has put together a handy checklist to help you create the perfect PPC ad.

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Topics: pay per click, Paid Search, Paid Search Management

6 Reasons to Consider Paid Search

Posted by Catherine Hatch on Tue, Jan 08, 2019 @ 09:45 AM

In the online world, businesses are constantly fighting for visibility. Most businesses want to find a way to reach their customers on the Internet and to stand out from other businesses fighting for their attention. To reach potential customers on Google, the most popular search engine across the web, many businesses use paid search, or pay per click (PPC) ads. For these ads, businesses bid on specific keywords, and when a user types in that keyword, the ad will immediately appear at the top of the search results before the organic results. Paid search ads grant businesses automatic visibility for target keywords. Here are some of the top reasons why businesses use paid search as part of their marketing strategy.

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Topics: Paid Search, Google Ads

How to Write Better Ad Copy for Paid Search

Posted by Catherine Hatch on Thu, Sep 20, 2018 @ 10:30 AM

When creating a Google Ad, you’ll need to research demographics and personas and carefully choose the right keywords for your business and target audience. Then, you’ll need to match appropriate landing pages to your campaign. However, once this research and preparation period is finished, you’ll need to actually write your ad.

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Topics: pay per click, Paid Search, Google Ads

Is My Business a Good Fit for Paid Search?

Posted by Brandon Choquette on Tue, Aug 01, 2017 @ 02:15 PM

 Digital marketing has undergone quite the transformation since the turn of the millennium. While there are still some remnants of the Wild West spirit evident in online marketing, it’s important to be realistic about what can be achieved in a given timeframe, especially when you’re considering entering competitive markets or competing with established brands.

Unfortunately, many businesses neglect to consider whether or not their organizations are prepared to support a paid search program before jumping in and spending a lot of money. Paid search campaigns can deliver strong results, but it's important to explain when and why it may not be right for every business or every situation. In this post we’re going to examine several factors that help to determine whether a paid search campaign is worthwhile for your business.

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Topics: Paid Search, Paid Search Management

Why Should I Outsource my PPC Management?

Posted by Jeffrey Cohen on Fri, Jul 21, 2017 @ 02:40 PM
Ah Yes. The age old question: "Should I outsource my PPC Management, or do it myself?"

As a 20 year old Connecticut, New York, and Boston based digital marketing firm, we've seen hundreds of business owners try to handle their  own Google Adword and PPC campaigns without the guidance of a PPC professional.
 
From the business owner's perspective, I can understand the urge to keep costs low and try to keep things in house. But what is the real cost of venturing off into unknown territory? Why on Earth would I pay an agency to manage my PPC when I can create a Google Adwords account all by myself?  T he answers here would be the same answer you would probably give to someone who wants to avoid paying YOU for what you specialize in. For example: “ Why pay a lawyer a percentage of any settlement I might receive when I can just go to court and keep everything?” Because, in the end, we all know what happens.   Our attempts to to save money will actually cost more than we could have imagined. We don't know what we don't know, and there is no way to measure how expensive this lesson can be.
 

The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough,  unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.

Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns,  and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.

So why should you outsource your PPC management?  Because the company you hire to run your paid search campaigns understand all of the following:

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Topics: PPC, Paid Search, Paid Search Management

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