Ah Yes. The age old question: "Should I outsource my PPC Management, or do it myself?"
As a 20 year old Connecticut, New York, and Boston based digital marketing firm, we've seen hundreds of business owners try to handle their
own Google Adword and PPC campaigns without the guidance of a PPC professional.
From the business owner's perspective, I can understand the urge to keep costs low and try to keep things in house. But what is the real cost of venturing off into unknown territory? Why on Earth would I pay an agency to manage my PPC when I can create a Google Adwords account all by myself? T
he answers here would be the same answer you would probably give to someone who wants to avoid paying YOU for what you specialize in. For example: “
Why pay a lawyer a percentage of any settlement I might receive when I can just go to court and keep everything?” Because, in the end, we all know what happens.
Our attempts to to save money will actually cost more than we could have imagined. We don't know what we don't know, and there is no way to measure how expensive this lesson can be.
The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough, unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.
Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns, and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.
So why should you outsource your PPC management? Because the company you hire to run your paid search campaigns understand all of the following: