Image Works LLC Blog

Remarketing vs. Retargeting: What’s the Difference?

Posted by Catherine Hatch on Fri, Dec 29, 2017 @ 10:30 AM

Having a strong website is a great way to convert leads into sales. However, only 2% of web traffic converts to a sale on the first visit. Remarketing and retargeting are strategies that attempt to reach the other 98% of visitors who don’t make a purchase. Both of these strategies are effective in reaching out to site visitors, but they work in different ways. Read below for a breakdown of these two strategies.

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Tags: Retargeting, Remarketing