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3 Reliable Methods for Creating and Using Buyer Personas

Posted by Brandon Choquette on Fri, Mar 03, 2017 @ 03:09 PM

In the past, Hubspot has stated that every marketing action you make should be dictated by your buyer personas. We have lots of love for Hubspot and we think this statement is one of the most informed they have made. Valuable content is the foundation for a successful inbound marketing campaign. Content is only valuable if it is useful to somebody.

If you haven’t considered your buyer personas, then how are you going to produce engaging content that is useful to them?

If you aren’t exactly familiar with this term, we will quickly catch you up to speed. By de or even if you are, we'll quickly review what exactly defines a buyer persona.

By definition, buyer personas are fictional characters who represent a brand's ideal customers. It's common for businesses to have more than one ideal customer, and for that customer to change depending on the growth or goals of the business.

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Topics: Lead Generation, responsive web design, marketing action, lifecycle stage, CT Inbound Marketing, Inbound Marketing, website traffic, inbound marketing campaign, marketing campaign, buyer personas

Responsive Web Design: What Devices Are Consumers Using?

Posted by Jeffrey Cohen on Fri, Jul 22, 2016 @ 10:45 AM

It's no surprise that we live in an era of technology. Look around next time you're at a restaurant and you'll see people on their devices more than you'll see them communicating with the person across the table. What does this mean for businesses? It means that change is inevitable and it's time to jump on the technology bandwagon. The majority of businesses have already made the transition but how do you really know what devices are being used and why? 

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Topics: responsive web design, responsive website, Mobile Devices

Do I Need A Content Management System For My Website?

Posted by Brandon Choquette on Fri, May 13, 2016 @ 10:53 AM

A content management system (CMS) for your website can be one of the greatest investments you can make for your business in the online world. Your website is obviously one of your main tools for communicating with your customers.

A content management system combines publishing power with simplicity so that you still have time to concentrate on improving your business.

Here are four major considerations to ponder if you are considering using a CMS to run your business website.

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Topics: responsive web design, CMS Websites, cms, Inbound Marketing

Do You Still Have An Old School Website? Maybe It’s Time To Redesign

Posted by Kelsey Ringuette on Thu, Feb 18, 2016 @ 12:41 PM

Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be you need to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads. 

Slow Loading Times 

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. This may not seem like a lot of time but an average website should be able to load within a second. Websites are constantly and quickly evolving so it's important to research new trends to keep your website up-to-date and and your design appealing and attractive. Your website needs to function quickly or people will feel like you may be an outdated source and move on to someone else. New and improved sites show a certain level of credibility so right off the bat, you seem like someone they can trust. If your website seems to be loading too slowly, there are several issues that could be taking too much space and it may mean it's time for a redesign. 

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Topics: responsive web design, CT Web Design Company, website traffic

What Are The Top Reasons For Leaving A Landing Page?

Posted by Brandon Choquette on Wed, May 13, 2015 @ 04:01 PM

In order for you to maintain a reasonable amount of leads, you will need a fully optimized landing page. We can admit it though, it is not always easy to craft an optimized landing page, with other content creation taking up hours of time.

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Topics: Lead Generation, responsive web design, landing pages

How Will Google’s Mobile Update Affect My Website?

Posted by Jeffrey Cohen on Fri, Apr 03, 2015 @ 02:13 PM

Google wants mobile users to have easy access to websites that have been mobile optimized. We don’t blame them: mobile search has increased dramatically in recent years, so it is important to prioritize sites that are mobile friendly. According to Google, the changes will "affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source) Luckily, Google has given site owners a warning about this change, so you still have time to prepare. In this blog post, we will discuss Google's mobile updates, and what to expect if you are a website owner.

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Topics: SEO, mobile website, responsive web design, responsive website, mobile device, Google's mobile update, Google Algorithm, Google

6 Signs It Is Time To Invest In A New Website

Posted by Brandon Choquette on Fri, Mar 20, 2015 @ 01:54 PM

Besides presenting convenient information, websites establish company credibility and grow trust towards your brand identity. Without a website your company would not seem very reliable. With the explosive growth of online activity, it has become crucial for your company to not only have a functioning website, but to have a useful, visually-pleasing masterpiece!

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Topics: responsive web design, CT Web Design Company, CMS Websites, CT Inbound Marketing, CT web design

5 Critical Web Design Mistakes To Avoid Like The Plague

Posted by Jeffrey Cohen on Fri, Feb 20, 2015 @ 12:19 PM

The presentation of a website's homepage is the first thing a visitor sees, so if it is confusing, or aesthetically unappealing, it may be the last thing they see on your site. A website should be clean, easy to navigate and read, prompting visitors to click through content and return for more. There are certainly many nuances to creating an effective and attractive site, and avoiding these web design mistakes will definitely help you along the way.

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Topics: SEO, responsive web design, web design, drive traffic, Inbound Marketing, CT web design

5 Critical Blogging Mistakes To Avoid

Posted by Jeffrey Cohen on Wed, Jan 28, 2015 @ 11:14 AM

I can't imagine how many do's and don'ts lists exist out there. The Internet is full of them. Unless you are a veteran blog writer, though, there is too much input to keep straight. We have sifted through a lot of tips on blog writing and have identified what we think are the five biggest blogging mistakes companies make. If you can tackle these, your blog may just have a fighting chance to attract prospects and convert them into leads.

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Topics: blog post, responsive web design, blog content planning, content, Inbound Marketing, website traffic, blog, blogging, blogs

6 Landing Page Tips To Boost Conversion Rates

Posted by Brandon Choquette on Wed, Dec 03, 2014 @ 02:50 PM

A fully optimized landing page is essential for your online lead generation efforts. Every online inbound marketing campaign you run should link back to a landing page. Successful marketers create landing pages void of distractions and they make it obvious for their sites' visitors to complete the desired action and convert a lead. This post will discuss six landing page tips and tricks to help boost your landing page efforts. Taken together, these tips can boost the performance of your landing page and turn your site into a lead generation machine.

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Topics: responsive web design, web design, conversion rates, landing pages

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