Have you ever searched for something and then noticed ads for that product following you around the Internet? Have you looked at an item then decided not to buy it, only to be constantly reminded of the item on every site you visit? No, it’s not the FBI monitoring your activity. It’s actually a marketing tactic known as retargeting! How does retargeting work? Read below to find out.
Having a strong website is a great way to convert leads into sales. However, only 2% of web traffic converts to a sale on the first visit. Remarketing and retargeting are strategies that attempt to reach the other 98% of visitors who don’t make a purchase. Both of these strategies are effective in reaching out to site visitors, but they work in different ways. Read below for a breakdown of these two strategies.