Image Works LLC Blog

Why Do Ads Follow Me Around the Internet?

Posted by Catherine Hatch on Tue, Feb 27, 2018 @ 11:33 AM

Have you ever searched for something and then noticed ads for that product following you around the Internet? Have you looked at an item then decided not to buy it, only to be constantly reminded of the item on every site you visit? No, it’s not the FBI monitoring your activity. It’s actually a marketing tactic known as retargeting! How does retargeting work? Read below to find out.

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Tags: Retargeting, Digital Ads

Remarketing vs. Retargeting: What’s the Difference?

Posted by Catherine Hatch on Fri, Dec 29, 2017 @ 10:30 AM

Having a strong website is a great way to convert leads into sales. However, only 2% of web traffic converts to a sale on the first visit. Remarketing and retargeting are strategies that attempt to reach the other 98% of visitors who don’t make a purchase. Both of these strategies are effective in reaching out to site visitors, but they work in different ways. Read below for a breakdown of these two strategies.

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Tags: Retargeting, Remarketing