The growing technological world creates unlimited possibilities that allow for businesses even small businesses alike to expand. The Internet allows businesses to increase visibility, reach and sales, as well as expand to larger audiences. Understanding the benefits of utilizing the Internet can maximize the potential of your organization and teach you to adapt as the online world changes and grows.
If this is your first time learning about the concept of inbound marketing, it may be difficult for you to imagine how publishing an article on your website could help bring customers into your local business.
If you are not in the direct business of sales or marketing, the inbound marketing funnel can be a source of confusion and mystifying tactics. When used properly, it can dramatically increase leads and even decrease costs. According to Hubspot, inbound marketing costs 61% less per lead than traditional, outbound marketing.
Inbound marketing is a relatively new phenomenon that is steadily being embraced by traditional marketers and savvy marketing aficionados looking to stay on top of their game. Defining the right offers that are attached to each level of the funnel is critical in converting your leads into actual customers.
Each level, the top, middle, and bottom of the inbound marketing funnel, is strictly characterized by differentiating content, specific to a problem a prospect might be trying to solve. The goal is to have this prospect start at the top and then find your content to be so incredible, so intriguing, so undeniably awesome, that they are sucked through your funnel and swirl their way down to the bottom, ultimately converting into a customer.
Woah. What the Hubspot? Funneling? Wasn't that just a game we all enjoyed in the privacy of crammed dorm rooms, in the company of perfect strangers cheering us on? Well, yes, but here's what you need to know about the inbound marketing funnel.
eCommerce, or Electronic Commerce, is the purchasing and selling of products and services over the Internet. Establishing an online shopping cart for your business can be a potentially lucrative investment. There are many excellent eCommerce programs that can be integrated into your website. However, good software alone does not make an eCommerce system work. There are several key components to any great E-Com business, and we’ll highlight those below.