Image Works LLC Blog

How to Optimize Your Images for Search

Posted by Catherine Hatch on Tue, Feb 13, 2018 @ 11:15 AM

In the past few years, the Internet has become increasingly visual, with text losing importance and photos, videos, and other images growing in importance. With this increased emphasis on visuals comes a growing importance of visual search. Because visual search is so important, smart marketers will properly optimize images for search engines. Here are some tips that can help you properly optimize your images for search.Depositphotos_48051785_original-min

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Tags: Search Engine Optimization, Optimizing Images, Visual Search

How to Optimize Your Site for Google’s Rich Answer Box

Posted by Catherine Hatch on Tue, Feb 06, 2018 @ 10:23 AM

Google is constantly changing its site, and marketers must keep up with these changes in order to keep websites relevant. One of the newer changes Google has made to its site is its rich answer box. Rich answers greatly improve the Google user’s experience and provide your website with a new chance for visibility on the first page of a Google search. Read below to learn how to properly optimize your website for Google’s rich answer box.

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Tags: Search Engine Optimization, Rich Answers, Rich Answer Box

4 Quick Tips to Help Customers Find Your Website

Posted by Brandon Choquette on Fri, Jan 12, 2018 @ 10:15 AM

 Whether you're a new marketer or a veteran, you know that it's important to attract visitors to your site. However, sometimes it's easier said than done. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website

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Tags: Search Engine Optimization, Finding Your Website

Top SEO Trends to Keep an Eye on in 2018

Posted by Catherine Hatch on Wed, Dec 27, 2017 @ 01:15 PM

As Google and other search engines change their ranking algorithms, SEO strategies have to change with them. For this reason, SEO is constantly adjusting and evolving. Many of the strategies that were tried and true SEO tactics in the past no longer have any impact on search rankings. Here are some of the top SEO trends that are important to keep an eye on in the coming year.

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Tags: SEO, Search Engine Optimization, Future of SEO

How to Optimize Your Website for Voice Search

Posted by Catherine Hatch on Tue, Aug 22, 2017 @ 11:30 AM

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Here are some tips to help improve your voice search rankings.

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Tags: Search Engine Optimization, Voice Search Optimization, Voice Search

How to Use Internal Links to Improve Your Google Rankings

Posted by Catherine Hatch on Fri, Aug 11, 2017 @ 11:59 AM

There are many different strategies to improve your site’s Google rankings. One factor that is often overlooked is internal links. Internal links are links that bring users from one page on your website to a different page within the same site. Internal links don’t just keep visitors on your site longer; they also help Google understand your site and improve your search rankings. Here are some ways to use internal links to improve your rankings on Google.

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Tags: SEO, Search Engine Optimization, Internal Links

What are the Most Common Misconceptions About SEO?

Posted by Catherine Hatch on Wed, Jul 05, 2017 @ 11:15 AM

Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.

Google is the Only Search Engine That Matters

It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both. 

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Tags: SEO, Search Engine Optimization

The Anatomy of a Perfectly Optimized Web Page

Posted by Catherine Hatch on Wed, Jun 21, 2017 @ 11:27 AM

So, you’ve created a web page and you think the hard work is behind you. Think again! If you want your web page to show up in search engines and be clicked on, there are many important steps you must take. To properly optimize your page, you need to consider every aspect of your page and make sure each part is functioning in the best way possible. Here are the major sections of a web page and how they should be optimized.

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Tags: Search Engine Optimization, Web Page Optimization

Why Manufacturing Marketers Can Benefit From An Inbound Marketing Strategy

Posted by Jeffrey Cohen on Mon, Aug 22, 2016 @ 09:30 AM

The manufacturing industry tends to rely on traditional old-school marketing methods. They hold on to the idea that trade shows are the only method to make new connections. They send direct mail campaigns and make cold calls to prospects.

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Tags: SEO, Search Engine Optimization, content marketing, marketing for manufacturing industry, Inbound Marketing

5 Ways Your Brand Can Benefit from SEO Companies

Posted by James Bye on Tue, Jul 26, 2016 @ 10:39 AM


SEO Companies: A major key to the future of your business!

SEO (Search Engine Optimization) is a process which impacts the visibility of your businesses web page using non-paid, organic search engine results. Outbound Marketing has come to a halt, and the vast majority of today's purchase decisions are made via search engine. What does that mean for you? The time is now! Read more to learn 5 valuable ways a company providing SEO services can boost your brand! 

Personally, one of my most recent let downs (marketing minds never stop), was over a discussion at my favorite hometown restaurant. I've been coming to this place for years, yet, noticed that the parking lot always has plenty of empty spots for me. Why so empty? An affluent area, great eats, and wonderful management. Hmmm. I then asked Siri (sorry Android users) to look them up online. To everyone elses's surprise other than myself, they did not appear anywhere within the first several pages of Google, Bing, or Yahoo! The goal here? Don't let your business be overlooked. 

No website yet? Not ready to talk SEO companies? I'm scaring you off, aren't I? Don't panic! We can help! 

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Tags: SEO, SEO Firm, SEO Tips, Search Engine Optimization, CT website design, blog