In the past few years, the Internet has become increasingly visual, with text losing importance and photos, videos, and other images growing in importance. With this increased emphasis on visuals comes a growing importance of visual search. Because visual search is so important, smart marketers will properly optimize images for search engines. Here are some tips that can help you properly optimize your images for search.
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Google is constantly changing its site, and marketers must keep up with these changes in order to keep websites relevant. One of the newer changes Google has made to its site is its rich answer box. Rich answers greatly improve the Google user’s experience and provide your website with a new chance for visibility on the first page of a Google search. Read below to learn how to properly optimize your website for Google’s rich answer box.
Whether you're a new marketer or a veteran, you know that it's important to attract visitors to your site. However, sometimes it's easier said than done. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website
As Google and other search engines change their ranking algorithms, SEO strategies have to change with them. For this reason, SEO is constantly adjusting and evolving. Many of the strategies that were tried and true SEO tactics in the past no longer have any impact on search rankings. Here are some of the top SEO trends that are important to keep an eye on in the coming year.
Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Here are some tips to help improve your voice search rankings.
There are many different strategies to improve your site’s Google rankings. One factor that is often overlooked is internal links. Internal links are links that bring users from one page on your website to a different page within the same site. Internal links don’t just keep visitors on your site longer; they also help Google understand your site and improve your search rankings. Here are some ways to use internal links to improve your rankings on Google.
Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.
Google is the Only Search Engine That Matters
It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both.
So, you’ve created a web page and you think the hard work is behind you. Think again! If you want your web page to show up in search engines and be clicked on, there are many important steps you must take. To properly optimize your page, you need to consider every aspect of your page and make sure each part is functioning in the best way possible. Here are the major sections of a web page and how they should be optimized.
The manufacturing industry tends to rely on traditional old-school marketing methods. They hold on to the idea that trade shows are the only method to make new connections. They send direct mail campaigns and make cold calls to prospects.
SEO Companies: A major key to the future of your business!
SEO (Search Engine Optimization) is a process which impacts the visibility of your businesses web page using non-paid, organic search engine results. Outbound Marketing has come to a halt, and the vast majority of today's purchase decisions are made via search engine. What does that mean for you? The time is now! Read more to learn 5 valuable ways a company providing SEO services can boost your brand!
Personally, one of my most recent let downs (marketing minds never stop), was over a discussion at my favorite hometown restaurant. I've been coming to this place for years, yet, noticed that the parking lot always has plenty of empty spots for me. Why so empty? An affluent area, great eats, and wonderful management. Hmmm. I then asked Siri (sorry Android users) to look them up online. To everyone elses's surprise other than myself, they did not appear anywhere within the first several pages of Google, Bing, or Yahoo! The goal here? Don't let your business be overlooked.
No website yet? Not ready to talk SEO companies? I'm scaring you off, aren't I? Don't panic! We can help!