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How Does Voice Search Affect SEO?

Posted by Catherine Hatch on Thu, Oct 11, 2018 @ 09:30 AM

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Voice search doesn’t mean the end of SEO, it just means we need to develop new strategies to properly optimize websites for different forms of search. Here are some of the top things to consider to optimize websites for voice search.

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Topics: Voice Search Optimization, Voice Search, SEO, Search Engine Optimization

How Do Webspam Factors Affect a Site’s SEO

Posted by Catherine Hatch on Fri, Sep 14, 2018 @ 10:15 AM

There are a number of factors that will affect your website’s page rank on Google. Although Google is not completely transparent with its ranking factors, through research and Google’s guidelines, we can understand many of the factors that help and hurt your website’s rank. It’s no secret that Google doesn’t like websites that seem like spam. We’ve compiled a list of the spam-related features that can sabotage your Google rank. 

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Topics: Search Engine Optimization, Webspam Factors, Google Ranking

8 Special Google Algorithm Rules You Might Not Know About

Posted by Catherine Hatch on Tue, Sep 04, 2018 @ 01:02 PM

Your website’s ranking for different search terms and keywords is determined by Google’s algorithm, which takes hundreds of different factors into account. Most people with a basic understanding of SEO know the main factors of the algorithm, such as content quality, presence of links, presence of keywords, and site organization. However, there are many less known factors that can also affect search engine page results. We’ve compiled a list of some of the lesser-known Google algorithm rules that can affect the results of organic search.

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Topics: Google Algorithm, Search Engine Optimization, SEO Factors

8 Site-Level Factors That Affect SEO

Posted by Catherine Hatch on Fri, Aug 17, 2018 @ 02:00 PM

To ensure the success of your website and a strong online presence, it’s important to develop a good SEO strategy. When most people think about SEO, they think about matching their content to keyword searches. However, your site’s SEO is actually affected by a number of factors and essentially every aspect of your website plays a role. We’ve compiled a list of the site-level factors that can affect your site’s SEO. It’s important to take these factors into account when designing or redesigning your website and making important decisions about your site’s navigation.

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Topics: SEO Factors, SEO, Search Engine Optimization

How the Importance of Google Rank Has Changed

Posted by Catherine Hatch on Wed, Jul 18, 2018 @ 11:44 AM

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

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Topics: Google Ranking, Search Engine Optimization, Changes to Google, SEO Trends

Does SEO Really Work?

Posted by Catherine Hatch on Fri, Jun 08, 2018 @ 02:15 PM

Search engine optimization, or SEO, is the process of altering your website to achieve a high ranking on search engines, especially Google. Digital marketers have talked about the importance of SEO for a long time, but business owners can’t help wondering, does it really work? Is there really any way to control where you rank on Google? Well, there’s no way to control Google, but when you employ proper SEO techniques, you give your website the best chance possible at a good ranking.

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Topics: SEO, Search Engine Optimization

How to Get Your Website Found on Google

Posted by Catherine Hatch on Tue, Jun 05, 2018 @ 09:45 AM

A website is essential to the success of your business in the modern age, and a quality website will help establish the trustworthiness of your brand. However, a good website will only get you so far if your potential customers can’t find you on the web. To have a truly successful website, it will need to be ranked well on Google to help your potential customers find it. We’ve broken down the methods to improve your website’s ranking and ensure that your potential customers find you on Google.

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Topics: Google, Google Ranking, Search Engine Optimization, Getting Your Website Found

5 Outdated SEO Tactics You Should Stop Using

Posted by Catherine Hatch on Tue, May 29, 2018 @ 10:41 AM

Google has changed drastically in the last five years, meaning SEO tactics have changed as well. In order to stay relevant and keep your website on the first page of Google, it’s essential to adapt to these changes. Despite these updates, many businesses and marketing companies are still using outdated SEO tactics. We’ve compiled a list of the top five outdated SEO tactics that many businesses are still using. Check it out below to help you adjust your strategy and make sure you’re up to date on the latest trends. 

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Topics: SEO, Outdated Marketing Practices, Outdated SEO Practices, Search Engine Optimization

How to Find the Best Local SEO Company

Posted by Catherine Hatch on Thu, May 10, 2018 @ 10:05 AM

SEO is an important part of marketing your business. In this day and age, an online presence is crucial to remaining relevant. The best way to have strong SEO on your website is to hire an SEO company. If you’re a smaller business, chances are you’d prefer to work with a local SEO company. We’ve compiled a list of tips to help you find the right SEO company for your business!

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Topics: SEO, Local SEO, Local SEO Company, Search Engine Optimization

5 Tips to Create an SEO-Friendly Blog Post

Posted by Catherine Hatch on Tue, Apr 10, 2018 @ 02:36 PM

Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.

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Topics: SEO, Search Engine Optimization, Blog Posts, Blog Optimization

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