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8 Site-Level Factors That Affect SEO

Posted by Catherine Hatch on Fri, Aug 17, 2018 @ 02:00 PM

To ensure the success of your website and a strong online presence, it’s important to develop a good SEO strategy. When most people think about SEO, they think about matching their content to keyword searches. However, your site’s SEO is actually affected by a number of factors and essentially every aspect of your website plays a role. We’ve compiled a list of the site-level factors that can affect your site’s SEO. It’s important to take these factors into account when designing or redesigning your website and making important decisions about your site’s navigation.

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Topics: SEO, Search Engine Optimization, SEO Factors

How the Importance of Google Rank Has Changed

Posted by Catherine Hatch on Wed, Jul 18, 2018 @ 11:44 AM

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

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Topics: Search Engine Optimization, Google Ranking, Changes to Google, SEO Trends

Does SEO Really Work?

Posted by Catherine Hatch on Fri, Jun 08, 2018 @ 02:15 PM

Search engine optimization, or SEO, is the process of altering your website to achieve a high ranking on search engines, especially Google. Digital marketers have talked about the importance of SEO for a long time, but business owners can’t help wondering, does it really work? Is there really any way to control where you rank on Google? Well, there’s no way to control Google, but when you employ proper SEO techniques, you give your website the best chance possible at a good ranking.

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Topics: SEO, Search Engine Optimization

How to Get Your Website Found on Google

Posted by Catherine Hatch on Tue, Jun 05, 2018 @ 09:45 AM

A website is essential to the success of your business in the modern age, and a quality website will help establish the trustworthiness of your brand. However, a good website will only get you so far if your potential customers can’t find you on the web. To have a truly successful website, it will need to be ranked well on Google to help your potential customers find it. We’ve broken down the methods to improve your website’s ranking and ensure that your potential customers find you on Google.

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Topics: Search Engine Optimization, Google, Google Ranking, Getting Your Website Found

5 Outdated SEO Tactics You Should Stop Using

Posted by Catherine Hatch on Tue, May 29, 2018 @ 10:41 AM

Google has changed drastically in the last five years, meaning SEO tactics have changed as well. In order to stay relevant and keep your website on the first page of Google, it’s essential to adapt to these changes. Despite these updates, many businesses and marketing companies are still using outdated SEO tactics. We’ve compiled a list of the top five outdated SEO tactics that many businesses are still using. Check it out below to help you adjust your strategy and make sure you’re up to date on the latest trends. 

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Topics: SEO, Search Engine Optimization, Outdated Marketing Practices, Outdated SEO Practices

How to Find the Best Local SEO Company

Posted by Catherine Hatch on Thu, May 10, 2018 @ 10:05 AM

SEO is an important part of marketing your business. In this day and age, an online presence is crucial to remaining relevant. The best way to have strong SEO on your website is to hire an SEO company. If you’re a smaller business, chances are you’d prefer to work with a local SEO company. We’ve compiled a list of tips to help you find the right SEO company for your business!

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Topics: SEO, Search Engine Optimization, Local SEO, Local SEO Company

5 Tips to Create an SEO-Friendly Blog Post

Posted by Catherine Hatch on Tue, Apr 10, 2018 @ 02:36 PM

Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.

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Topics: SEO, Search Engine Optimization, Blog Optimization, Blog Posts

How to Optimize Your Images for Search

Posted by Catherine Hatch on Tue, Feb 13, 2018 @ 11:15 AM

In the past few years, the Internet has become increasingly visual, with text losing importance and photos, videos, and other images growing in importance. With this increased emphasis on visuals comes a growing importance of visual search. Because visual search is so important, smart marketers will properly optimize images for search engines. Here are some tips that can help you properly optimize your images for search.Depositphotos_48051785_original-min

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Topics: Search Engine Optimization, Optimizing Images, Visual Search

How to Optimize Your Site for Google’s Rich Answer Box

Posted by Catherine Hatch on Tue, Feb 06, 2018 @ 10:23 AM

Google is constantly changing its site, and marketers must keep up with these changes in order to keep websites relevant. One of the newer changes Google has made to its site is its rich answer box. Rich answers greatly improve the Google user’s experience and provide your website with a new chance for visibility on the first page of a Google search. Read below to learn how to properly optimize your website for Google’s rich answer box.

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Topics: Search Engine Optimization, Rich Answers, Rich Answer Box

4 Quick Tips to Help Customers Find Your Website

Posted by Brandon Choquette on Fri, Jan 12, 2018 @ 10:15 AM

 Whether you're a new marketer or a veteran, you know that it's important to attract visitors to your site. However, sometimes it's easier said than done. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website

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Topics: Search Engine Optimization, Finding Your Website

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