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How Do I Write SEO-Friendly Content for My Website?

Posted by Catherine Hatch on Thu, Jun 13, 2019 @ 10:21 AM

When writing the content for your website, it’s important to consider your Google rank. While strategies like blogging can be great for SEO, it’s important that the content for the actual pages of your site are properly optimized to maximize your Google rank. Without using SEO strategy, it will be difficult for your site to rank, meaning it will be difficult for potential customers to find you. Wondering how to write content for your website that Google will like? Follow these tips.

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Topics: SEO, SEO Tips, Search Engine Optimization

How Will the Rise of Voice Search Affect My Website?

Posted by Catherine Hatch on Tue, Jun 11, 2019 @ 11:05 AM

With each passing year, voice search becomes more and more popular as smartphone technology improves and Google’s search algorithms grow more sophisticated. Between voice search on mobile devices, smart speakers such as Alexa, voice-activated televisions, and features such as Siri and Cortana on computers, voice search and voice activation truly is everywhere By 2020, it’s projected that more than half of all online searches will be voice searches. Even now, 65% of 25-49 year olds speak to their voice-enabled devices at least once per day. So, how does this rise of voice search affect your website? How can you optimize for this new type of search to ensure you stay ahead of the curve? We have the tips that can help.

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Topics: Search Engine Optimization, Voice Search Optimization, Voice Search

How to Optimize Your Website for Local Search

Posted by Catherine Hatch on Tue, May 14, 2019 @ 10:09 AM

One of the most coveted positions on Google’s search rankings is in the local search box. This local search box is important for computer searches to help connect searchers with local businesses and because it shows up at the top of Google’s search results. However, it’s even more important on mobile devices, which account for over half of all Google searches, because people are often searching for a local business on the go to visit immediately. To make sure your business ranks for local search, there are some steps you can take to optimize your site. We’ll walk you through these steps to help get your business’s website into Google’s coveted local search box.

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Topics: Search Engine Optimization, Local SEO, Local Search

What Are Rich Answers on Google?

Posted by Catherine Hatch on Tue, Apr 02, 2019 @ 10:30 AM

In the early days of search engines, users used to type their questions into a search box then receive a list of relevant links. To find the answers to their questions, users would have to comb through these results, hoping to find the answer in a relevant web page. However, Google has gotten much smarter in recent years. Now, users can type in a question they want the answer to and Google will comb through search results and find the answer to the user’s question, displaying the answer and an excerpt from a specific search result in a box at the top of the screen. If you’re interested in learning how this box works and how your website can appear inside the box, check out the blog post below.

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Topics: Search Engine Optimization, Rich Answer Box, Google Ranking

Top 5 SEO Mistakes Your Business Should Avoid

Posted by Catherine Hatch on Thu, Mar 28, 2019 @ 10:15 AM

Search engine optimization, or SEO, is an important strategy for businesses who want to build an online presence. Because search engines are such a large portion of overall internet traffic, it’s important to have a presence on these sites to increase traffic to your own website. When beginning your SEO strategy, it’s normal to have some hiccups. For this reason, we’ve compiled the top five mistakes that businesses who are new to the SEO world make to help you avoid them and create a successful SEO strategy.

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Topics: SEO, Search Engine Optimization, SEO Mistakes

Who Actually Reads My Business’s Blog?

Posted by Catherine Hatch on Tue, Feb 12, 2019 @ 10:45 AM

If you know anything about SEO, you’ve probably heard that a blog is an important part of your business’s website. Many businesses blog tirelessly for months and months because some SEO strategist told them to, without ever stopping to think about who’s actually reading these posts. Have you ever wondered who is actually reading your business’s blog? We’ve broken down the answer for you below.

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Topics: Blogging for Business, Search Engine Optimization, Business Blogging

7 Things to Consider for a Well-Optimized Web Page

Posted by Catherine Hatch on Fri, Feb 01, 2019 @ 09:30 AM

Building out web pages is an important part of designing your website, but, once the site is live, it’s important to make sure your pages are well-optimized. When you optimize your pages, you will appeal to Google’s algorithms, ensuring a high ranking on Google’s search results. Strong rankings on Google is one of the best ways to promote your business on the Internet and generate trust in your brand. For tips on optimizing the web pages on your site, check out the post below.

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Topics: Search Engine Optimization, SEO Factors

Why Does My Website Rank on Google But Not Bing and Yahoo?

Posted by Catherine Hatch on Wed, Jan 30, 2019 @ 10:00 AM

It’s no secret that in the world of search engines, Google reigns supreme. Most people focus their SEO efforts on Google because of its popularity, and often times good SEO results in high rankings across most search engines. However, some people notice that when they focus on Google, their Google rank is high and their Yahoo and Bing rankings are dismal. We’ve broken down the reasons behind this discrepancy and what you can do to fix it and achieve a high ranking on all three search engines.

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Topics: Search Engine Optimization, Google Ranking, Bing Ranking, Yahoo Ranking

5 Outdated SEO Tactics to Leave Behind in the New Year

Posted by Catherine Hatch on Thu, Jan 10, 2019 @ 09:45 AM

Google is constantly changing and updating its ranking algorithms, meaning SEO strategies are always changing to ensure the best possible ranking for websites. As Google makes changes, SEO tactics that were once tried and true become obsolete. The New Year is the time to make changes, so it’s a great time to update your SEO strategy and abandon any tactics that are no longer in the best interest of your website. We’ve compiled a list of the top five SEO tactics that you should leave behind in the New Year.

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Topics: SEO strategy, Search Engine Optimization, Outdated SEO Practices

5 Important SEO Trends to Know for 2019

Posted by Catherine Hatch on Tue, Dec 18, 2018 @ 09:45 AM

Google is constantly changing and updating its ranking algorithms to provide a better experience for its users. While Google continues to change, it’s imperative that SEO strategists change our tactics to keep up with these updates. Each year, there are new factors to consider, factors that lose importance, and factors that become much more important. We’ve compiled a list of the most important SEO trends to pay attention to in 2019 for a successful SEO strategy.

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Topics: Search Engine Optimization, SEO Trends, 2019 Digital Marketing

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