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Who Actually Reads My Business’s Blog?

Posted by Catherine Hatch on Tue, Feb 12, 2019 @ 10:45 AM

If you know anything about SEO, you’ve probably heard that a blog is an important part of your business’s website. Many businesses blog tirelessly for months and months because some SEO strategist told them to, without ever stopping to think about who’s actually reading these posts. Have you ever wondered who is actually reading your business’s blog? We’ve broken down the answer for you below.

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Topics: Blogging for Business, Business Blogging, Search Engine Optimization

7 Things to Consider for a Well-Optimized Web Page

Posted by Catherine Hatch on Fri, Feb 01, 2019 @ 09:30 AM

Building out web pages is an important part of designing your website, but, once the site is live, it’s important to make sure your pages are well-optimized. When you optimize your pages, you will appeal to Google’s algorithms, ensuring a high ranking on Google’s search results. Strong rankings on Google is one of the best ways to promote your business on the Internet and generate trust in your brand. For tips on optimizing the web pages on your site, check out the post below.

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Topics: Search Engine Optimization, SEO Factors

Why Does My Website Rank on Google But Not Bing and Yahoo?

Posted by Catherine Hatch on Wed, Jan 30, 2019 @ 10:00 AM

It’s no secret that in the world of search engines, Google reigns supreme. Most people focus their SEO efforts on Google because of its popularity, and often times good SEO results in high rankings across most search engines. However, some people notice that when they focus on Google, their Google rank is high and their Yahoo and Bing rankings are dismal. We’ve broken down the reasons behind this discrepancy and what you can do to fix it and achieve a high ranking on all three search engines.

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Topics: Search Engine Optimization, Google Ranking, Bing Ranking, Yahoo Ranking

5 Outdated SEO Tactics to Leave Behind in the New Year

Posted by Catherine Hatch on Thu, Jan 10, 2019 @ 09:45 AM

Google is constantly changing and updating its ranking algorithms, meaning SEO strategies are always changing to ensure the best possible ranking for websites. As Google makes changes, SEO tactics that were once tried and true become obsolete. The New Year is the time to make changes, so it’s a great time to update your SEO strategy and abandon any tactics that are no longer in the best interest of your website. We’ve compiled a list of the top five SEO tactics that you should leave behind in the New Year.

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Topics: SEO strategy, Search Engine Optimization, Outdated SEO Practices

5 Important SEO Trends to Know for 2019

Posted by Catherine Hatch on Tue, Dec 18, 2018 @ 09:45 AM

Google is constantly changing and updating its ranking algorithms to provide a better experience for its users. While Google continues to change, it’s imperative that SEO strategists change our tactics to keep up with these updates. Each year, there are new factors to consider, factors that lose importance, and factors that become much more important. We’ve compiled a list of the most important SEO trends to pay attention to in 2019 for a successful SEO strategy.

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Topics: SEO Trends, Search Engine Optimization, 2019 Digital Marketing

How Does Voice Search Affect SEO?

Posted by Catherine Hatch on Thu, Oct 11, 2018 @ 09:30 AM

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Voice search doesn’t mean the end of SEO, it just means we need to develop new strategies to properly optimize websites for different forms of search. Here are some of the top things to consider to optimize websites for voice search.

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Topics: Voice Search Optimization, Voice Search, SEO, Search Engine Optimization

How Do Webspam Factors Affect a Site’s SEO?

Posted by Catherine Hatch on Fri, Sep 14, 2018 @ 10:15 AM

There are a number of factors that will affect your website’s page rank on Google. Although Google is not completely transparent with its ranking factors, through research and Google’s guidelines, we can understand many of the factors that help and hurt your website’s rank. It’s no secret that Google doesn’t like websites that seem like spam. We’ve compiled a list of the spam-related features that can sabotage your Google rank. 

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Topics: Search Engine Optimization, Webspam Factors, Google Ranking

8 Special Google Algorithm Rules You Might Not Know About

Posted by Catherine Hatch on Tue, Sep 04, 2018 @ 01:02 PM

Your website’s ranking for different search terms and keywords is determined by Google’s algorithm, which takes hundreds of different factors into account. Most people with a basic understanding of SEO know the main factors of the algorithm, such as content quality, presence of links, presence of keywords, and site organization. However, there are many less known factors that can also affect search engine page results. We’ve compiled a list of some of the lesser-known Google algorithm rules that can affect the results of organic search.

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Topics: Google Algorithm, Search Engine Optimization, SEO Factors

8 Site-Level Factors That Affect SEO

Posted by Catherine Hatch on Fri, Aug 17, 2018 @ 02:00 PM

To ensure the success of your website and a strong online presence, it’s important to develop a good SEO strategy. When most people think about SEO, they think about matching their content to keyword searches. However, your site’s SEO is actually affected by a number of factors and essentially every aspect of your website plays a role. We’ve compiled a list of the site-level factors that can affect your site’s SEO. It’s important to take these factors into account when designing or redesigning your website and making important decisions about your site’s navigation.

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Topics: SEO Factors, SEO, Search Engine Optimization

How the Importance of Google Rank Has Changed

Posted by Catherine Hatch on Wed, Jul 18, 2018 @ 11:44 AM

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

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Topics: Google Ranking, Search Engine Optimization, Changes to Google, SEO Trends

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