Search engine optimization, or SEO, is the process of altering your website to achieve a high ranking on search engines, especially Google. Digital marketers have talked about the importance of SEO for a long time, but business owners can’t help wondering, does it really work? Is there really any way to control where you rank on Google? Well, there’s no way to control Google, but when you employ proper SEO techniques, you give your website the best chance possible at a good ranking.
Google has changed drastically in the last five years, meaning SEO tactics have changed as well. In order to stay relevant and keep your website on the first page of Google, it’s essential to adapt to these changes. Despite these updates, many businesses and marketing companies are still using outdated SEO tactics. We’ve compiled a list of the top five outdated SEO tactics that many businesses are still using. Check it out below to help you adjust your strategy and make sure you’re up to date on the latest trends.
SEO is an important part of marketing your business. In this day and age, an online presence is crucial to remaining relevant. The best way to have strong SEO on your website is to hire an SEO company. If you’re a smaller business, chances are you’d prefer to work with a local SEO company. We’ve compiled a list of tips to help you find the right SEO company for your business!
Google is a valuable tool to market your business. Many people do not realize the profitability of using search engines for marketing. However, searchers often have more buying intent than other platforms on which to advertise. For example, advertising on Facebook can hit your exact target audience, but each target is not necessary looking to make a purchase. However, someone searching for products or services on Google is attempting to make a purchase in that moment. Therefore, smart marketers make use of Google when attempting to promote their brand.
Blog posts can provide valuable information to your customers, potential customers, and anyone who decides to read them. However, most businesses do not choose to blog simply to provide valuable information. Instead, they do it to improve their SEO and search rankings. Strong blog posts can greatly improve your SEO and show Google that your site is a valuable resource for its searchers. We’ve compiled a list of the top five tips to use when creating an SEO-friendly blog post.
Are you looking to improve your rankings in Google? Of course you are— it’s an important item featured on the To-do lists of digital marketers across the country. Most marketers understand and appreciate that an effective SEO strategy is a critical component of any online marketing strategy.
Despite the growth of social media platforms, there’s no denying that people still rely heavily on search engines for relevant information, including researching companies and their products and services.
So naturally, if you want your business to be found and stand out from the masses, you need to show up near the top of these searches.
You may already have an active SEO strategy in place for you website, but are you seeing the results you want, or are you stuck, middling on page 5 of Google search? This post discusses several SEO mistakes that indicate it may be time for a full site SEO audit.
As Google and other search engines change their ranking algorithms, SEO strategies have to change with them. For this reason, SEO is constantly adjusting and evolving. Many of the strategies that were tried and true SEO tactics in the past no longer have any impact on search rankings. Here are some of the top SEO trends that are important to keep an eye on in the coming year.
All digital businesses know that SEO is essential to attract customers online, but beyond that basic understanding there are abundant myths about search engine optimization. The biggest underlying myth is that earning a high-ranking comes from finding the best arcane code to spam the system, which completely misunderstands the practice.
There are many different strategies to improve your site’s Google rankings. One factor that is often overlooked is internal links. Internal links are links that bring users from one page on your website to a different page within the same site. Internal links don’t just keep visitors on your site longer; they also help Google understand your site and improve your search rankings. Here are some ways to use internal links to improve your rankings on Google.
Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.
Google is the Only Search Engine That Matters
It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both.