Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...
Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing
Writing content for Search Engine Optimization is an incredibly important skill when creating any kind of online copy. Whether you are writing about a new line of products or discussing the different services you offer, tailoring your content for SEO can drive significantly more traffic to your website by helping people browsing the web easily find your content. Let's explore the basics of creating content for SEO...
There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.
An online presence is essential to the success of a business in the digital age, and SEO is one of the best ways to establish a presence online. Although SEO is a proven process, it’s a slow one. For this reason, many people who are just beginning their SEO efforts wonder how long it will take to see results. It’s important to understand that SEO is a slow process, and that no two businesses will experience the same results. However, there are some factors we can rely on to predict results.
When writing the content for your website, it’s important to consider your Google rank. While strategies like blogging can be great for SEO, it’s important that the content for the actual pages of your site are properly optimized to maximize your Google rank. Without using SEO strategy, it will be difficult for your site to rank, meaning it will be difficult for potential customers to find you. Wondering how to write content for your website that Google will like? Follow these tips.
Search engine optimization, or SEO, is an important strategy for businesses who want to build an online presence. Because search engines are such a large portion of overall internet traffic, it’s important to have a presence on these sites to increase traffic to your own website. When beginning your SEO strategy, it’s normal to have some hiccups. For this reason, we’ve compiled the top five mistakes that businesses who are new to the SEO world make to help you avoid them and create a successful SEO strategy.
Search engines are one of the most valuable places on the internet to market your business. Google processes over 40,000 search queries every second, and over 3.5 billion searches per day. For this reason, if your website doesn’t have a presence on Google, you’re missing out on a huge opportunity. If you want to market your business on Google and other search engines, you have two options: paid search and organic search. Both of these options offer unique benefits, but are the most successful when they work in conjunction with one another. Read below to learn how to use paid search and organic search to market your business.
If your website is starting to look old or outdated, or you’re realizing it’s slow and unresponsive, it might be for a redesign. A complete website redesign is a big undertaking, but it can lead to increased traffic to your site, more leads closed, and a overall better impression on your visitors. When considering a website redesign, many people wonder what will happen to their SEO. Will your rank improve? Will you lose the SEO progress you’ve already built? We have the answers you’re looking for.
Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Voice search doesn’t mean the end of SEO, it just means we need to develop new strategies to properly optimize websites for different forms of search. Here are some of the top things to consider to optimize websites for voice search.
To ensure the success of your website and a strong online presence, it’s important to develop a good SEO strategy. When most people think about SEO, they think about matching their content to keyword searches. However, your site’s SEO is actually affected by a number of factors and essentially every aspect of your website plays a role. We’ve compiled a list of the site-level factors that can affect your site’s SEO. It’s important to take these factors into account when designing or redesigning your website and making important decisions about your site’s navigation.