Image Works LLC Blog

What are the Most Common Myths About SEO?

Posted by Chris McDermott on Thu, Nov 09, 2017 @ 11:00 AM

All digital businesses know that SEO is essential to attract customers online, but beyond that basic understanding there are abundant myths about search engine optimization. The biggest underlying myth is that earning a high-ranking comes from finding the best arcane code to spam the system, which completely misunderstands the practice.

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Tags: SEO, SEO Company, SEO Mistakes

How to Use Internal Links to Improve Your Google Rankings

Posted by Catherine Hatch on Fri, Aug 11, 2017 @ 11:59 AM

There are many different strategies to improve your site’s Google rankings. One factor that is often overlooked is internal links. Internal links are links that bring users from one page on your website to a different page within the same site. Internal links don’t just keep visitors on your site longer; they also help Google understand your site and improve your search rankings. Here are some ways to use internal links to improve your rankings on Google.

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Tags: SEO, Search Engine Optimization, Internal Links

What are the Most Common Misconceptions About SEO?

Posted by Catherine Hatch on Wed, Jul 05, 2017 @ 11:15 AM

Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.

Google is the Only Search Engine That Matters

It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both. 

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Tags: SEO, Search Engine Optimization

What’s the Difference between Paid and Organic Search?

Posted by Catherine Hatch on Mon, Jun 12, 2017 @ 01:02 PM

 

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Tags: SEO, Organic Search, PPC, Paid Search

Which Mistakes Will Doom a Website's Organic Search Rankings?

Posted by Jeffrey Cohen on Mon, May 15, 2017 @ 03:00 PM

 Are you looking to improve your rankings in Google? Of course you are— it’s an important item featured on the To-do lists of digital marketers across the country. Most marketers understand and appreciate that an effective SEO strategy is a critical component of any online marketing strategy.
Despite the growth of social media platforms, there’s no denying that people still rely heavily on search engines for relevant information, including researching companies and their products and services.
So naturally, if you want your business to be found and stand out from the masses, you need to show up near the top of these searches.
You may already have an active SEO strategy in place for you website, but are yo using the results you want, or are you stuck, middling on page 5 of Google search? This post discusses several SEO mistakes that spell doom for your efforts to rank organically.

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Tags: SEO, SEO Tips, SEO Mistakes

What Are The Benefits Of Having An Active Blog?

Posted by Jeffrey Cohen on Wed, Dec 28, 2016 @ 10:05 AM

There is definitely a lot of hype around blogging in recent years. It seems as though we are all hopping online, typing away like madmen, becoming published authors of the digital era, while hoping for more.

We all know that blogging is beneficial for businesses of all sizes, but do you know why?In this post, we dig deep and discuss five benefits of having an active blog.

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Tags: SEO, blog post, CT Inbound Marketing, website traffic, blog

What Are The Basics Of On-Page SEO?

Posted by Jeffrey Cohen on Wed, Dec 21, 2016 @ 11:30 AM

For years Google has kept website administrators and marketers on their toes, as they have unleashed periodical algorithm changes. While some of the larger algorithm updates have forced some businesses to engage in complex site restructuring, there are a few simple tried and true steps you can take to increase your search engine results. Though it can be a frustrating process, with a little effort and some strategizing, you can change how you approach content creation on your site, leading to improved search engine results. In this blog post we will discuss several key elements of basic on-page search engine optimization.

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Tags: SEO, SEO Tips

How To Grow Your Website's Organic Traffic

Posted by Brandon Choquette on Mon, Oct 10, 2016 @ 04:05 PM

You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.

Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.

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Tags: Social Media Marketing, SEO, Video Marketing, Keyword Strategy

5 Quick Tips To Refresh or Repurpose Old Blog Content

Posted by Brandon Choquette on Mon, Sep 26, 2016 @ 01:04 PM

Fresh content is at the heart of your inbound marketing and SEO efforts. Posting new, fresh, and engaging content helps users to find you, spreads the word about your brand, and can get people interested in what you have to say and offer. Now imagine being expected to crank out new content day after day and month after month with no sign of respite!

Even for gifted writers, that sounds quite daunting. What's a writer to do? The answer is simple: repurpose your best blog material and turn it into fresh, new material that can bring in more traffic and higher conversion rates. This tactic only works if you do it well, so take heed. This blog offers five quick tips to help struggling content creators to refresh or repurpose old blog content.

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Tags: SEO, blog post, content, CT Inbound Marketing, website traffic, Google, eBook, conversion rates

6 Signs You're Dealing With A Dishonest SEO Company

Posted by Jeffrey Cohen on Thu, Sep 15, 2016 @ 01:03 PM

Even in Connecticut, there are dozens of agencies offering SEO services, so it can be a difficult task to find the right company to handle your website's SEO strategy. This post highlights a few warning signs that indicate you're working with an unreputable SEO company.

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Tags: SEO, SEO strategy, SEO Company