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Top 5 SEO Mistakes Your Business Should Avoid

Posted by Catherine Hatch on Thu, Mar 28, 2019 @ 10:15 AM

Search engine optimization, or SEO, is an important strategy for businesses who want to build an online presence. Because search engines are such a large portion of overall internet traffic, it’s important to have a presence on these sites to increase traffic to your own website. When beginning your SEO strategy, it’s normal to have some hiccups. For this reason, we’ve compiled the top five mistakes that businesses who are new to the SEO world make to help you avoid them and create a successful SEO strategy.

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Topics: SEO, Search Engine Optimization, SEO Mistakes

Can Paid Search and Organic Search Work Together?

Posted by Catherine Hatch on Tue, Mar 26, 2019 @ 10:30 AM

Search engines are one of the most valuable places on the internet to market your business. Google processes over 40,000 search queries every second, and over 3.5 billion searches per day. For this reason, if your website doesn’t have a presence on Google, you’re missing out on a huge opportunity. If you want to market your business on Google and other search engines, you have two options: paid search and organic search. Both of these options offer unique benefits, but are the most successful when they work in conjunction with one another. Read below to learn how to use paid search and organic search to market your business.

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Topics: SEO, Organic Search, Paid Search

How Does a Website Redesign Affect SEO?

Posted by Catherine Hatch on Fri, Nov 30, 2018 @ 10:05 AM

If your website is starting to look old or outdated, or you’re realizing it’s slow and unresponsive, it might be for a redesign. A complete website redesign is a big undertaking, but it can lead to increased traffic to your site, more leads closed, and a overall better impression on your visitors. When considering a website redesign, many people wonder what will happen to their SEO. Will your rank improve? Will you lose the SEO progress you’ve already built? We have the answers you’re looking for. 

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Topics: SEO, website redesign, SEO Tips, Website Rebuild

How Does Voice Search Affect SEO?

Posted by Catherine Hatch on Thu, Oct 11, 2018 @ 09:30 AM

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Voice search doesn’t mean the end of SEO, it just means we need to develop new strategies to properly optimize websites for different forms of search. Here are some of the top things to consider to optimize websites for voice search.

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Topics: SEO, Search Engine Optimization, Voice Search Optimization, Voice Search

8 Site-Level Factors That Affect SEO

Posted by Catherine Hatch on Fri, Aug 17, 2018 @ 02:00 PM

To ensure the success of your website and a strong online presence, it’s important to develop a good SEO strategy. When most people think about SEO, they think about matching their content to keyword searches. However, your site’s SEO is actually affected by a number of factors and essentially every aspect of your website plays a role. We’ve compiled a list of the site-level factors that can affect your site’s SEO. It’s important to take these factors into account when designing or redesigning your website and making important decisions about your site’s navigation.

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Topics: SEO, Search Engine Optimization, SEO Factors

How Does Your Website’s Domain Affect its SEO?

Posted by Catherine Hatch on Tue, Aug 14, 2018 @ 10:30 AM

Every aspect of your website has an impact on its SEO. Google scans your entire website to determine its ranking, including every page, every piece of content, your images, footnotes, and even your domain. Although your domain is no longer as important of a factor for SEO as it once was, it will still impact your Google ranking. We’ve compiled a list of the ways in which your website’s domain can impact its SEO. Read below to learn more.

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Topics: SEO, Website Domains, SEO Factors

Does SEO Really Work?

Posted by Catherine Hatch on Fri, Jun 08, 2018 @ 02:15 PM

Search engine optimization, or SEO, is the process of altering your website to achieve a high ranking on search engines, especially Google. Digital marketers have talked about the importance of SEO for a long time, but business owners can’t help wondering, does it really work? Is there really any way to control where you rank on Google? Well, there’s no way to control Google, but when you employ proper SEO techniques, you give your website the best chance possible at a good ranking.

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Topics: SEO, Search Engine Optimization

5 Outdated SEO Tactics You Should Stop Using

Posted by Catherine Hatch on Tue, May 29, 2018 @ 10:41 AM

Google has changed drastically in the last five years, meaning SEO tactics have changed as well. In order to stay relevant and keep your website on the first page of Google, it’s essential to adapt to these changes. Despite these updates, many businesses and marketing companies are still using outdated SEO tactics. We’ve compiled a list of the top five outdated SEO tactics that many businesses are still using. Check it out below to help you adjust your strategy and make sure you’re up to date on the latest trends. 

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Topics: SEO, Search Engine Optimization, Outdated Marketing Practices, Outdated SEO Practices

How to Find the Best Local SEO Company

Posted by Catherine Hatch on Thu, May 10, 2018 @ 10:05 AM

SEO is an important part of marketing your business. In this day and age, an online presence is crucial to remaining relevant. The best way to have strong SEO on your website is to hire an SEO company. If you’re a smaller business, chances are you’d prefer to work with a local SEO company. We’ve compiled a list of tips to help you find the right SEO company for your business!

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Topics: SEO, Search Engine Optimization, Local SEO, Local SEO Company

How to Use Google to Market Your Business

Posted by Catherine Hatch on Fri, May 04, 2018 @ 02:21 PM

Google is a valuable tool to market your business. Many people do not realize the profitability of using search engines for marketing. However, searchers often have more buying intent than other platforms on which to advertise. For example, advertising on Facebook can hit your exact target audience, but each target is not necessary looking to make a purchase. However, someone searching for products or services on Google is attempting to make a purchase in that moment. Therefore, smart marketers make use of Google when attempting to promote their brand.

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Topics: SEO, PPC, Google Analytics, Google Marketing

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