There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.
With inbound marketing techniques on the rise, you may have heard about utilizing SEO. What is SEO, anyway? Is it really as beneficial as people say? Here are 5 common questions that people ask about SEO.
Topics: SEO Basics
Are you aware of the factors that influence your authority in Google's search engine result pages? Many industry professionals have contended that there are approximately 200 ranking factors that play a role in Google's algorithm. Though professionals have gleamed useful information concerning google's algorithms through testing and careful observation, things have been known to change quickly, and if you're not careful, you may find your business knee deep in bad advice. However, that doesn't mean that there aren't clear-cut strategies you can count on-- in fact, there are things Google is quite clear about and factors we know for a fact have an impact.
In it's most basic form, SEO is focused on editing your site so that it's easy for each engines to crawl, intuitive for users who visit with a purpose, stuffed to the gills with interesting content, and well-promoted to people who want to know what services/products you're offering.
As a budding business leader or marketer, it pays great dividients to have a rudimentary understanding of the factors that really do affect SEO rankings. So, use this infographic provided by Ben Norman (SEO Consultant) as a crash course. The infographic covers the most basic factors that you should consider incorporating into your SEO strategy.