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20 Stats to Help You Plan Your 2020 Marketing Strategy [Infographic]

Posted by Dean Ravenola on Thu, Oct 17, 2019 @ 01:38 PM

2020 is fast approaching, is your marketing strategy ready? It's not like you can recycle the same plan you used last year. Marketing tactics constantly need to be adjusted in order to keep up with social media and marketing technology as it continues to develop. By analyzing marketing data and trends from 2019 we can predict which marketing strategies are likely to succeed, and just as importantly, which are doomed to fail.


To help you prepare for 2020, ImageWorks has created a convenient infographic with 20 statistics that you should take into account when formulating your marketing strategy for next year.

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Topics: SEO Tips, SEO strategy, content marketing strategy, Infographics, Social Media Strategy, marketing technology, marketing tech, 2020 Marketing, Digital Marketing 2020

The Most Important Key Marketing Indicators for SEO

Posted by Dean Ravenola on Fri, Sep 27, 2019 @ 09:21 AM

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.

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Topics: SEO, SEO Tips, SEO strategy, seo performance, SEO Company, SEO Marketing, SEO Basics, SEO Trends, User Interaction and SEO, SEO in 2019

How Important Are Pillar Pages for SEO?

Posted by Catherine Hatch on Thu, Aug 08, 2019 @ 11:51 AM

Pillar pages are a fairly new part of SEO strategy, and are a response to updates to Google’s algorithm. Creating pillar pages involves reorganizing the content on your website, and might even require adding content to various pages. Although creating pillar pages might seem like a daunting task, they are a highly effective strategy for SEO. We’ve broken down the importance of pillar pages in the post below.

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Topics: SEO strategy, Pillar Pages

How Useful Are SEO Plugins for Website Optimization?

Posted by Catherine Hatch on Tue, Jul 02, 2019 @ 10:45 AM

Most business owners understand the power of their website as a marketing and communication tool. An online presence is essential in the modern era, and a presence on search engines is one of the best ways to promote your brand. For this reason, many businesses are taking steps to improve their website’s SEO. One option for improving SEO is installing an SEO plugin on your website’s existing CMS. You might be wondering, though, exactly how useful are these plugins in creating a successful SEO strategy? We’ve broken down everything you need to know in the post below.

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Topics: SEO strategy, Search Engine Optimization, SEO Plugins

How Relevant Are Keywords in 2019?

Posted by Catherine Hatch on Tue, Apr 30, 2019 @ 10:30 AM

As many people know, the role of keywords in SEO strategy is changing dramatically. The biggest cause for this change is the changes that Google has made to their importance. As SEO strategists know, any time Google makes a change, we must make adjustments to stay up to date. So, are keywords even relevant anymore? And if they are, what role do they play with Google's latest updates and changes? We've compiled the answers you need and an explanation of the relevance and role of keywords in 2019.

 

Changes in Google

Google has made many changes to its algorithms in recent years. Some of the most recent changes have drastically altered the importance of keywords. Google is getting smarter, and it now attempts to understand search queries, rather than seeking word-for-word matches. Beyond that, Google attempts to understand the meaning behind each piece of content on the Internet. For this reason, making sure there is an exact match for every possible search query is no longer important. Because Google attempts to understand search queries and web content, it's more important to make sure your content covers every possible topic.

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Topics: SEO strategy, keywords, Choosing Keywords

5 Outdated SEO Tactics to Leave Behind in the New Year

Posted by Catherine Hatch on Thu, Jan 10, 2019 @ 09:45 AM

Google is constantly changing and updating its ranking algorithms, meaning SEO strategies are always changing to ensure the best possible ranking for websites. As Google makes changes, SEO tactics that were once tried and true become obsolete. The New Year is the time to make changes, so it’s a great time to update your SEO strategy and abandon any tactics that are no longer in the best interest of your website. We’ve compiled a list of the top five SEO tactics that you should leave behind in the New Year.

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Topics: SEO strategy, Search Engine Optimization, Outdated SEO Practices

What are Pillar Pages? (And Why You Should Use Them)

Posted by Catherine Hatch on Fri, Mar 30, 2018 @ 10:45 AM

Google algorithms are constantly changing, meaning that SEO strategies have to continue to change as well. One of the latest SEO strategies involves restructuring your content and shifting your focus away from keywords. This strategy is the creation of pillar pages. Pillar pages are a fairly new concept, but are a great way to adjust your website to suit Google’s latest algorithm changes. Read below to learn more about pillar pages and why they should be part of your SEO strategy.

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Topics: SEO strategy, Pillar Pages

5 SEO Mistakes That Sabotage Your Page's Ranking Ability

Posted by Brandon Choquette on Wed, Mar 08, 2017 @ 10:14 AM
SEO requires constant research and an ability to stay up-to-date with latest best practices. However,  it's easy  to get left behind in the doldrums of Google's search engine results pages if you can't keep up with new trends and searching patterns. While many white hat SEO professionals do great work for their clients, there are always nefarious black hat SEO practictioners that use ill-advised strategies.

Continue reading to learn common SEO mistakes that could lead to low page ranking. Avoiding these common mistakes will open up more opportunities for natural SEO growth.
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Topics: SEO strategy, SEO Mistakes

Getting Found: How Social Media Strategy Affects SEO

Posted by Brandon Choquette on Wed, Oct 05, 2016 @ 09:34 AM

In recent years, online marketing strategy has metamorphosed with the growth and relevance of social media. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations.

While marketers understand that social media is an important source of qualified traffic that can help companies to build and maintain visibility on the web, it can be difficult to assess just how much social media affects SEO ranking.

Google has acknowledged that spiders can crawl social media pages, however, there is no definitive proof that social signals (likes, followers, shares) cause companies to rank higher on SERPs. Despite this, SEO professionals argue that these numbers have an influence, as they are indicative of your company's reputation and they act as a gauge of your ability to build credibility online.

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Topics: Social Media Marketing, SEO strategy

5 Valuable Tips To Get Your Blog Found And Grow Organically

Posted by Kelsey Ringuette on Mon, Oct 03, 2016 @ 10:08 AM

Writing blogs are very effective to grow your website traffic. However, to get your blog found and grow organically it's important to learn about strategic techniques that go beyond every other blog post. Just writing something in the hopes it will peak people's interest is not going to grow your customer base like you hope. Learn more about how to grow your blog by utilizing techniques that boost your SEO to help get your blog found. 

 

Not Every Blog Is Going To Rank #1

First and foremost, it's important to know that not every blog is going to rank and that you should carefully choose the ones you want to rank high on search engines. The reason for doing so, is that your blogs should be written for the reader and not for rankings but having some with the focus of rankings will help build your brand and improve your organic search. Once you choose the blog to rank for, make sure you analyze the keyword as one that is commonly searched but one that may also be easier to rank for. According to Hubspot, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you. 

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Topics: SEO strategy, successful blog post, how to blog

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