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How Does a Website Redesign Affect SEO?

Posted by Catherine Hatch on Fri, Nov 30, 2018 @ 10:05 AM

If your website is starting to look old or outdated, or you’re realizing it’s slow and unresponsive, it might be for a redesign. A complete website redesign is a big undertaking, but it can lead to increased traffic to your site, more leads closed, and a overall better impression on your visitors. When considering a website redesign, many people wonder what will happen to their SEO. Will your rank improve? Will you lose the SEO progress you’ve already built? We have the answers you’re looking for. 

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Topics: SEO, website redesign, SEO Tips, Website Rebuild

Holiday SEO Tips: How to Rank for Holiday-Related Searches

Posted by Catherine Hatch on Wed, Nov 21, 2018 @ 10:00 AM

The holidays are the biggest time of the year for retail, and are also very busy times for many other types of businesses. For this reason, most businesses want to make sure they’re properly promoting their business during this time of the year. One of the most important things to do to market your business is to consider search engine optimization (SEO) to make sure your business’s website comes up on Google when a potential customer searches. Because the holidays are such an important times for businesses, many people wonder if they can take advantage of holiday-specific searches people perform during this time of the year. We’ve compiled a list of tips to help your business rank for holiday-related searches to drive more traffic to your site and close more sales this holiday season.

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Topics: SEO Tips, Holiday Marketing Tips 2018, Holiday Digital Marketing

What Are The Basics Of On-Page SEO?

Posted by Jeffrey Cohen on Wed, Dec 21, 2016 @ 11:30 AM

For years Google has kept website administrators and marketers on their toes, as they have unleashed periodical algorithm changes. While some of the larger algorithm updates have forced some businesses to engage in complex site restructuring, there are a few simple tried and true steps you can take to increase your search engine results. Though it can be a frustrating process, with a little effort and some strategizing, you can change how you approach content creation on your site, leading to improved search engine results. In this blog post we will discuss several key elements of basic on-page search engine optimization.

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Topics: SEO, SEO Tips

5 Ways Your Brand Can Benefit from SEO Companies

Posted by James Bye on Tue, Jul 26, 2016 @ 10:39 AM

 

SEO Companies: A major key to the future of your business!

SEO (Search Engine Optimization) is a process which impacts the visibility of your businesses web page using non-paid, organic search engine results. Outbound Marketing has come to a halt, and the vast majority of today's purchase decisions are made via search engine. What does that mean for you? The time is now! Read more to learn 5 valuable ways a company providing SEO services can boost your brand! 

Personally, one of my most recent let downs (marketing minds never stop), was over a discussion at my favorite hometown restaurant. I've been coming to this place for years, yet, noticed that the parking lot always has plenty of empty spots for me. Why so empty? An affluent area, great eats, and wonderful management. Hmmm. I then asked Siri (sorry Android users) to look them up online. To everyone elses's surprise other than myself, they did not appear anywhere within the first several pages of Google, Bing, or Yahoo! The goal here? Don't let your business be overlooked. 

No website yet? Not ready to talk SEO companies? I'm scaring you off, aren't I? Don't panic! We can help! 

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Topics: SEO, SEO Firm, SEO Tips, Search Engine Optimization, CT website design, blog

Which Factors Affect Your Website's Search Engine Rankings? (Infographic)

Posted by Jeffrey Cohen on Fri, Jun 24, 2016 @ 03:30 PM

Are you aware of the factors that influence your authority in Google's search engine result pages? Many industry professionals have contended that there are approximately 200 ranking factors that play a role in Google's algorithm. Though professionals have gleamed useful information concerning google's algorithms through testing and careful observation, things have been known to change quickly, and if you're not careful, you may find your business knee deep in bad advice. However, that doesn't mean that there aren't clear-cut strategies you can count on-- in fact, there are things Google is quite clear about and factors we know for a fact have an impact.
In it's most basic form, SEO is focused on editing your site so that it's easy for each engines to crawl, intuitive for users who visit with a purpose, stuffed to the gills with interesting content, and well-promoted to people who want to know what services/products you're offering.
As a budding business leader or marketer, it pays great dividients to have a rudimentary understanding of the factors that really do affect SEO rankings. So, use this infographic provided by Ben Norman (SEO Consultant) as a crash course. The infographic covers the most basic factors that you should consider incorporating into your SEO strategy.

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Topics: SEO Tips, SEO strategy, SEO Basics

How To Determine Which Search Terms Your Customers Are Using

Posted by Brandon Choquette on Wed, Jun 01, 2016 @ 02:30 PM

There’s no doubt about it: keyword research is a crucial component of any SEO campaign. Foregoing keyword research leaves your marketing team blind in their efforts to drive meaningful traffic to your organization’s website. Unfortunately, keyword research isn’t as easy as it may seem upon first glance— you can’t just pick keywords that are relevant to your business (though that’s a good place to start).
This article is focused on teaching you the basics for finding out which keywords your customers are using as they turn to Google for answers to their questions.

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Topics: SEO Tips, Keyword Strategy

Humorous But Common SEO Fails Pushing You Down The Rankings

Posted by Kelsey Ringuette on Tue, May 10, 2016 @ 02:27 PM

It's funny but happens all too often. Business men and women, professionals in their field, making the most common SEO mistakes that not only stall their online business efforts but actually push them down the rankings.

It's okay, it happens to the best of them and you don't have to be a professional in your field as well as the ever-changing SEO world. I mean, who has the time to constantly follow and update their website to ensure it's not just functional but also appealing and informative.

Your'e busy and this lack of time for other components and inbound marketing tools is actually one of the major factors that influences these commonly hilarious SEO fails. So what are these blunders and how can you avoid them? This post may not necessarily tickle your funny bone but it may be the slap on the head that makes you giggle as you realize that these funny SEO fails throughout this post are sprinkled throughout your website as well. 

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Topics: SEO Tips, Web Content

What Are The Best Methods For Valuable Keyword Research?

Posted by Kelsey Ringuette on Mon, May 02, 2016 @ 03:56 PM

Companies understand the importance of valuable keywords to improve SEO strategy but commonly don't know the best methods for keyword research. Recognizing that all keywords are not created equal and some hold more value than others will be the determining factor to generating leads and increasing sales. So what are some methods that help you find valuable keywords? Read this article for research tips that help you dig a little deep into the world of search engine optimization. 

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Topics: SEO Tips, SEO strategy, Inbound Marketing

How To Use Title Tags To Enhance Your Website's SEO Strategy

Posted by Kelsey Ringuette on Fri, Apr 08, 2016 @ 02:57 PM

An online business requires search engine optimization to generate more leads and increase sales. However, there are several components needed to thoroughly optimize your website and some of these components are often overlooked or misunderstood. Title tags are one of those elements that are important for high search engine rankings but are often not used to their full potential. Before we take a look at the infographic below that describes the best way to use title tags, it's important you know what they are. Title tags define the title of a document and is displayed in the top bar of internet browsers. This is important so search engines such as Google can understand each page individually and know what the main keywords will be throughout the content. Now that you have a brief definition, take a look at the infographic, created by mysiteauditor,  to better understand how to enhance your title tag optimization. 

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Topics: SEO Tips, SEO Company

What You Need For A Successful CT Inbound Marketing Campaign

Posted by Kelsey Ringuette on Fri, Jan 22, 2016 @ 09:00 AM

Cold calling is a thing of the past and people now use the internet for their research and purchasing needs. Inbound marketing efforts help bring people to your website and in turn, will lead to more customers. As technology advances your business should to. This article discusses how to get started and prepare withy your inbound marketing needs. 

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Topics: SEO Tips, Blogging for Business, marketing tips

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