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Should My Business Create Instagram Stories?

Posted by Catherine Hatch on Tue, Apr 16, 2019 @ 11:26 AM

Instagram can be a very valuable platform to market your business. If your business is already posting consistently on its Instagram account, you might be wondering what more you can do. One of the free options available to business that can add an extra layer of promotion is Instagram Stories. These stories appear at the top of each Instagram user’s screen when they open the app. We’ve compiled a list of benefits of using Instagram stories to help your business decide if they’re right for you.

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Topics: Instagram Stories, Instagram for Business, Social Media for Business

Spring Cleaning: 5 Social Media Habits to Throw Out in 2019

Posted by Catherine Hatch on Fri, Mar 15, 2019 @ 10:00 AM

Smart businesses know that social media is an important part of your marketing strategy in 2019. Although most businesses have at least one form of social media in this day and age, many businesses don’t know the right way to use it. In fact, many business make social media mistakes that cost them potential customers. It might seem difficult to create a successful social media account, but with the right guidance it can actually be quite simple. Check out these tips to help you abandon the social media habits that might be costing you potential customers.

1. Auto Posting

Because it’s so important to maintain your posting schedule and your social media presence, many business turn to auto-posting. They might have a robot post for them, pump out promotional content, or simply send out a generic post when there’s a new blog article. Your social media followers aren’t fooled by these tactics, and they’ll know your social media is impersonal. People follow business accounts to be interested, inspired, educated, or entertained. If your content is generic, purely promotional, and clearly lacking a human voice, you will lose followers and, in turn, potential customers.

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Topics: Social Media for Business, Social Media Content, Social Media Mistakes

5 Tips for Video Marketing on Social Media

Posted by Catherine Hatch on Thu, Jan 24, 2019 @ 02:40 PM

Videos are quickly becoming the most popular type of content on the Internet. A video has the ability to provide much more information than a photo, but does not force viewers to read large portions of text. Videos are especially important on social media, where people are looking for opportunities to share messages and stand out from the mass of content that their followers are sifting through. For these reasons, smart digital marketers are taking advantage of the popularity of video, sharing their own personally made videos on their social media channels. Using videos on social media increases your viewership and your chance of being shared, but only if you do it right. We’ve compiled a list of tips to help you create successful videos to share on your business social media channels.

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Topics: Social Media Marketing, Social Media for Business, Video Marketing Tips

What are the Best Types of Content to Share on Social Media?

Posted by Catherine Hatch on Fri, Jan 18, 2019 @ 09:30 AM

Social media is an extremely valuable marketing tool for any business. Because so many people are using social media on a constant basis, a strong social media presence can greatly broaden the reach of your marketing content while promoting trust in and engagement with your brand. To make the most of social media, it’s important to share the right kind of content that will maximize engagement and send the right message to your audience.

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Topics: Social Media for Business, Social Media Tips, Social Media Content

Social Media for Small Businesses: What You Should Know

Posted by Catherine Hatch on Tue, Oct 02, 2018 @ 11:15 AM

If your business isn’t incorporating social media into its digital marketing strategy, you’re missing out. Small businesses often make the mistake of neglecting social media because they think they won’t be able to gain enough traction. Although your small business is unlikely to gain millions of followers and be trending across the Internet, it can still build a social media presence and reputation within your local community. If you’re considering creating social media accounts for your small business or attempting to grow your social media presence, we have the tips that can help.

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Topics: Social Media Marketing, Social Media for Business, Social Media for Small Businesses

Why Isn’t My Business’s Social Media Gaining Traction?

Posted by Catherine Hatch on Wed, Sep 19, 2018 @ 10:00 AM

So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction. 

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Topics: Social Media Marketing, Social Media for Business, Social Media Strategy

The Pros and Cons of Social Media Automation

Posted by Catherine Hatch on Fri, Mar 02, 2018 @ 11:36 AM

Automation can be a very useful tool for social media marketers. There are two basic types of automation when it comes to social media: automated posting and automated responses. Both processes can help take the stress out of social media marketing. However, these processes have their down sides as well. Read below to learn about the advantages and disadvantages of social media automation.

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Topics: Social Media Marketing, Social Media Automation, Social Media for Business

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