So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction.
Automation can be a very useful tool for social media marketers. There are two basic types of automation when it comes to social media: automated posting and automated responses. Both processes can help take the stress out of social media marketing. However, these processes have their down sides as well. Read below to learn about the advantages and disadvantages of social media automation.