Smart businesses know that social media is an important part of your marketing strategy in 2019. Although most businesses have at least one form of social media in this day and age, many businesses don’t know the right way to use it. In fact, many business make social media mistakes that cost them potential customers. It might seem difficult to create a successful social media account, but with the right guidance it can actually be quite simple. Check out these tips to help you abandon the social media habits that might be costing you potential customers.
1. Auto Posting
Because it’s so important to maintain your posting schedule and your social media presence, many business turn to auto-posting. They might have a robot post for them, pump out promotional content, or simply send out a generic post when there’s a new blog article. Your social media followers aren’t fooled by these tactics, and they’ll know your social media is impersonal. People follow business accounts to be interested, inspired, educated, or entertained. If your content is generic, purely promotional, and clearly lacking a human voice, you will lose followers and, in turn, potential customers.