So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction.
As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations.
For most businesses, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach?
An Internet presence is essential to the success of a business in 2018, and social media is an important part of this presence. Social media is a great way to reach potential customers, connect with existing customers, and humanize your brand. When you use social media properly, you can promote your brand and generate more leads.