Image Works LLC Blog

5 Social Media Mistakes That Sabotage Engagement

Posted by Brandon Choquette on Thu, Oct 19, 2017 @ 11:15 AM

Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.

This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.

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Tags: Social Media Marketing, social networking, Business Social Media, Engagement

Social Media Marketing Trends Dominating The Business World

Posted by Kelsey Ringuette on Mon, Nov 21, 2016 @ 10:23 AM

Social media platforms are a major resource for both small and big businesses that are looking to promote their brands and connect with customers on the Internet. As social media continues to increase in popularity among the public, it's not just a useful tool but a necessity  to help ensure businesses growth. As social media dominates the business world, it's important pay attention to latest social media marketing trends. 2016 housed several trends that shaped the way businesses use social media and has lead to the rise of newer trends businesses need to follow. This post discusses the social media trends to look for as the new year approaches. 

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Tags: Social Media Marketing, social networking

4 Simple Tips On Using Social Media Marketing For Business In CT

Posted by James Bye on Wed, Aug 03, 2016 @ 11:30 AM

The "Constitution State" is flourishing with businesses both new and old and our marketplace is constantly evolving. Large or small, a plan for social media marketing for business in CT opens up a world of opportunity to both grow your brand and engage with your audience. 

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Tags: Social Media Marketing, facebook marketing strategy, Facebook for Business, social networking, business blog, Twitter tips

Why Isn't My Social Media Strategy Working?

Posted by Jeffrey Cohen on Wed, Apr 13, 2016 @ 03:00 PM

Social media, a hot trend that doesn't seem to be fizzling out anytime soon, is important for businesses to communicate with their targeted audiences. Having an outlet that lets people get to know you better will help to build trust and enhance your brand. Social media is an important piece of your inbound marketing pie and should have an effective strategy to ensure success. Maybe you have a social media strategy but it doesn't seem to working as efficiently as you hoped? So why isn't your strategy working? Check out the article below to figure out what you may be doing wrong and how you can fix it. 

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Tags: Social Media Marketing, social networking

Social Media Creativity Tips For Securing More Leads

Posted by Kelsey Ringuette on Fri, Feb 19, 2016 @ 02:52 PM

Social media has provided a world to enhance creativity and individuality.  The same can be said for businesses. However, businesses need to develop a strategy to creatively and effectively generate more traffic to their website, which will increase sales and create more leads. The online social community has provided opportunities to represent your brand and communicate to a mass audience. This article discusses some creative tips on social media platforms to generate traffic and secure more leads. 

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Tags: drive traffic, social networking, followers

How Do I Get Noticed By CT Businesses On LinkedIn?

Posted by Stephen Pace on Tue, May 26, 2015 @ 09:05 AM

LinkedIn is a very useful and informative social media network. Unlike any other social media, LinkedIn is a useful tool that is used by professionals to connect with colleagues, fellow business owners, and friends. But LinkedIn also features links to education, jobs, and shared interests that can really help professional expand their knowledge and network. But like other social networks it is difficult to get noticed within the slew of people that have a LinkedIn. There are a few tactics you can use that are simple but  have a great impact.

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Tags: Social Media Marketing, Internet Community, LinkedIn, social networking

3 Reasons Why Your Social Media Campaign Failed

Posted by Brandon Choquette on Wed, Nov 26, 2014 @ 11:54 AM

So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.

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Tags: Lead Generation, Social Media Marketing, Inbound Marketing, Hubspot, social networking

Which Social Media Marketing Platform Should You Use?

Posted by ImageWorks Intern on Fri, Jun 06, 2014 @ 08:49 AM

Q: Which social networking platform should you use in your social media marketing campaign?

A: All of them!

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Tags: Social Media Marketing, Twitter, facebook marketing strategy, pinterest marketing, Pinterest, Facebook, LinkedIn, social networking, hashtags, Instagram

5 Simple Steps for an Increased Twitter Presence

Posted by Kristina Chester on Wed, May 14, 2014 @ 12:32 PM

Many people enjoy twitter because it moves at a much faster pace when compared to Facebook. The site is a constant stream of information and advertising that, if taken advantage of, can help to propel your business to the next level. Many of you probably joined Twitter to market a business. While marketing may be your primary focus, Twitter also emphasizes an element of personal branding you shouldn't neglect have you optimized both your personal and business Twitter presence to enable people to learn more about you and your business? If you haven't, keep reading. Let's look at a few of the methods to increase your Twitter presence.

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Tags: Social Media Marketing, Twitter, Inbound Marketing, social networking, Web Content, Twitter tips

How Can I Increase My Twitter Followers?

Posted by Jeffrey Cohen on Fri, Mar 14, 2014 @ 04:53 PM

Twitter can be a powerful marketing tool for any business, but it can also be hard to maintain if you aren't sure how to use it properly. It's one of the only platforms to have a character limit, and to make matters worse, sometimes it's a struggle to keep your posts within that 140 characters. More than that, how do you maintain and grow your followers simply by using 140 characters?

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Tags: Social Media Marketing, Twitter, social networking