Having video incorporated into your website is a great way to communicate with your customers. Videos are a creative and dynamic way to inform viewers of the products and services your company offers, and sometimes videos can be the decision maker in their buying process. Video marketing can be powerful and persuasive, and can even yield extraordinary results. However, unfortunately, Poor quality videos can be just as persuasive and not in a good way. If executed the wrong way, videos can give customers a bad impression of your company, and deter them from connecting with you. Instead of just adding poor quality videos to your site, take some time to research and develop a plan for your video project. Below are some quick tips to get you started.
55% of marketers surveyed reported higher click through rates for emails that included videos, and 41% saw an increase in the sharing or forwarding of emails.
Video marketing has taken over the marketing industry in a big way, why? Simply because video sells. So welcome to the start of the video revolution.
It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.
Topics: Social Media Marketing, internet marketing tips, content marketing, content, Instagram video, content marketing campaign, Web Marketing, Inbound Marketing, Video, Video Marketing, visual content, inbound marketing tips, video on Instagram
Last week Instagram and Facebook launched their new video service, Instagram video, in order to compete with Twitter’s Vine app. Instragram’s video offers the user 15 seconds to shoot a desired subject and is completely editable. So, while we’ve provided you with tips on how to use Instagram video for your marketing advantage, should you continue with Vine? Will users stay loyal to the infantile platform or switch over to Instagram, which was delivered to them in a simple app update?
Topics: Social Media Marketing, internet marketing tips, Twitter, content marketing, Instagram video, Inbound Marketing, digital marketing, Video, Facebook, Video Marketing, social networking, inbound marketing tips, video on Instagram, Instagram vs Twitter, twitter vs instagram
It's no secret that people watch the Super Bowl for more than just the game. This year brands spent an estimated $4 million dollars for a thirty second slot with CBS, knowing millions of fans would be watching and judging their ads. As a result, fans are given the best of the best during the Super Bowl. Brands spending that kind of money know that they must shock and awe. They put their most creative minds to work to develop ads that will make an impression. Whether that impression is generated by a bit time celeb, a model kissing a nerd, or a Clydesdale horse that is sure to tug at your heart strings, Super Bowl advertisements are the big time.
People are lazy. Yes, we went there. Good or bad, we are in an era of love for visual content. If you haven't heard about the latest Pinterest and Instagram craze, then crawl out from under that rock and join us. After all, according to the statistic from Shareaholic, cited on Hubspot's 19 Reason's You Should Include Visual Content in Your Marketing, Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. People aren't attracted to plain text. Who wants to waste time sifting through a lengthy page of words, when an infographic is more succinct and interesting to look at? It's not that written content isn't important. In fact, it's vital. Visual content should be strategically incorporated with your written content and then tweeted, posted, and shared accordingly to get more leads. Granted, we totally feel your hesitation because visual content takes time. Not only does it take time to create, but it takes time to think about what you are creating to begin with. Sticking with our laziness theme, we've come up with a few hard and fast ideas and places to visual content works of art, so you can get going on making visual masterpieces without having to think too hard. Isn't that nice of us?
So you want to be the next Kony, Justin Bieber or cute, babbling baby that people just can't get enough of, right? You want to create a video that is so funny, or so outrageous, that people have no choice but to share it with everyone they've ever met, or perhaps haven't met in their lives. Ever. Who can blame you? According to Hubspot, around 4 billion videos are viewed daily on YouTube and over 60 hours of video are watched per minute. Take it from a CT Web Design firm, a good video can increase site traffic and generate exceedingly more customers.
The problem is you and your business can't try to be the Biebs. You can't try to be the video that attracts millions of viewers and is shared across all social platforms for weeks, months or even years to come. No one likes someone who tries too hard, right? Just be "cool." While there may be no secret sauce to creating a viral video, there are a few traits the most successful videos have in common that could help you along your path to video stardom: