Image Works LLC Blog

How Can Explainer Videos Improve Conversion Rates?

Posted by Jeffrey Cohen on Tue, Apr 18, 2017 @ 10:20 AM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Tags: Video Marketing, 2017 Marketing tips, Explainer Videos

Quick Tips For Establishing Your Website's Video Content Strategy

Posted by Jeffrey Cohen on Thu, Mar 30, 2017 @ 11:45 AM

Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).

Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!

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Tags: Video Marketing, How to Use Video for Marketing

Holiday Marketing Tips for Connecticut Businesses

Posted by James Bye on Fri, Oct 21, 2016 @ 03:25 PM

It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come. 

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Tags: Video Marketing, Holiday Marketing Tips, Connecticut Businesses

How To Grow Your Website's Organic Traffic

Posted by Brandon Choquette on Mon, Oct 10, 2016 @ 04:05 PM

You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.

Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.

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Tags: Social Media Marketing, SEO, Video Marketing, Keyword Strategy

How To Use Video Marketing To Boost Website Traffic

Posted by Brandon Choquette on Fri, Jul 17, 2015 @ 03:34 PM
Chances are, at one point in time, a friend or family member has sent you a link to the latest hilarious YouTube video. Video marketing is one of the next big trends, due in part to the ease with which users can share videos amongst their friends, family and coworkers. Videos are not only more entertaining and engaging than their text counterparts, they also work to increse SERP rankings. In 2015, videos are a reliable and trusted method for boosting your company's online web presence. In this post we will discuss ways in which you can use videos to solidify your brand and boost your website traffic.

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Tags: website traffic, Video Marketing

Video Marketing Trends For 2015 [Infographic]

Posted by Brandon Choquette on Thu, Jun 18, 2015 @ 02:30 PM

At this very moment, videos are an incredibly valuable marketing tool, as they can drive engagement and generate even more purchasing activity from your customers. In fact, in terms of engagement, videos are like an image on steroids. Not only do videos provide a surge of energy to your site’s traffic, but posting videos on YouTube and your website can help to improve your SEO as well.  We understand that there is a barrier to creating videos, as video production can be quite difficult; however, with the advent of smartphone video, it isn't that difficult for your business to create a quality video at a low cost. 

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Tags: Business Video, Video Marketing

What Types Of Content Get The Best Results On Social Media?

Posted by Brandon Choquette on Fri, Jun 05, 2015 @ 04:10 PM

A successful online marketing strategy requires more than just writing blogs; believe me. If you are just beginning with your site's marketing strategy, one of the first things you will need to do is launch your blog and start writing. Once you have established a strong blog presence, try to create new types of content and you will likely see a big difference, leading to fresh traffic, targeted visitors and higher conversion rates. However, this doesn't offer you much insight as to which type of posts performs best on various social media outlets. Inbound marketers and site owners need to know what type of content to post for different audience, so we have provided a quick post on the types of content that generally get the best results on social media. .

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Tags: Social Media Marketing, Video Marketing, Content Offers

What Are The Benefits Of Hiring a Video Production Company?

Posted by Brandon Choquette on Wed, Aug 06, 2014 @ 02:20 PM

We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over! We are now ushering in the next generation of digital cinema so be ready. Companies are beginning to focus more and more on the Internet and specifically online marketing videos because simply, they sell.  Videos are interactive and engage the viewer while also entertaining them.  They have the ability to show a product or service in action while also presenting a consistent message and reinforcing brand recognition.  Not only is video production cost-effective, but also people are 72% more likely to purchase a product or service after seeing a video for it.  Motion creates emotion and engaging the viewer with a video can be an extremely persuasive marketing technique. 

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Tags: business marketing video, CT Video Production, Video Production Company, Video Marketing

How to Use Video for Marketing

Posted by Jeffrey Cohen on Fri, May 23, 2014 @ 02:28 PM

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Tags: Video Marketing, Video Production, How to Use Video for Marketing

Why should you hire a video production company?

Posted by Brandon Choquette on Fri, Apr 18, 2014 @ 12:32 PM

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Tags: business marketing video, CT Video Production, Video Production Company, Business Video, Video Marketing