Digital marketing is in a constant state of change. Google ranking algorithms and social media algorithms are always changing, causing digital marketers to constantly adjust their strategies to keep up. Websites aren't the only ones making changes, though. As the internet changes, the way people consume content changes as well. People's attention spans are shrinking, causing them to breeze through articles, only skimming the headlines.
As the Internet becomes an increasingly visual place, video marketing grows in importance. People on the internet are watching more videos, and they favor videos over written content. There are many different platforms for video marketing in 2018, and each platform has its own best practices for a successful marketing video. In order to create a successful digital marketing strategy, you should include effective marketing videos.
Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.
Recent trends in video marketing are rapidly altering the way we consume online content; therefore, marketers must step up their games too. In fact, according to a BizReport citation of Brad Jefferson, CEO and cofounder of Animato, "If marketers want to remain competitive next year , they'll need to create videos for every aspect of their business. Video platforms will continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move on" (Source). Jefferson went on to state that "it's clear that people want to watch more video and by the end of 2016, video is expected to account for 80% of all Internet traffic” (Source).
Of course, Your video marketing strategy plan doesn't need to be super detailed, considering that the performance of your first few videos will suggest which modifications you need to make, however, it's important to know how you will align video content with your company goals. So, we have prepared this post to help you come up with your first video content strategy!
It's holiday shopping season already!? 2016 flew by and it's important for Connecticut businesses to have their holiday marketing material ready to go. Brands should constantly be seeking new and improved ways to capture the eyes and ears of their audience. Research over the past year has proven that video marketing is the rising star of content methods and is among the most successful ways for B2B and B2C brands to convert their consumers into customers. "65% of executives visit the marketer's website and 39% call a vendor after viewing a video" and "82% of users are agreeing that they watch videos on a regular basis of users are agreeing that they watch videos on a regular basis." Data in the graphic below displays the overwhelming impact that video content can have on your Connecticut businesses in the months to come.
You want more and more qualified people to find your business's website, but business owners frequently find it difficult to grow certain sources of traffic even after investing heavily.
Solid traffic improvement is crucial for increasing conversion rates over time; however, before you even think about adressing conversions, consider how you can attract qualified traffic that will ultimately help you to generate more revenue.
At this very moment, videos are an incredibly valuable marketing tool, as they can drive engagement and generate even more purchasing activity from your customers. In fact, in terms of engagement, videos are like an image on steroids. Not only do videos provide a surge of energy to your site’s traffic, but posting videos on YouTube and your website can help to improve your SEO as well. We understand that there is a barrier to creating videos, as video production can be quite difficult; however, with the advent of smartphone video, it isn't that difficult for your business to create a quality video at a low cost.
A successful online marketing strategy requires more than just writing blogs; believe me. If you are just beginning with your site's marketing strategy, one of the first things you will need to do is launch your blog and start writing. Once you have established a strong blog presence, try to create new types of content and you will likely see a big difference, leading to fresh traffic, targeted visitors and higher conversion rates. However, this doesn't offer you much insight as to which type of posts performs best on various social media outlets. Inbound marketers and site owners need to know what type of content to post for different audience, so we have provided a quick post on the types of content that generally get the best results on social media. .
We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over! We are now ushering in the next generation of digital cinema so be ready. Companies are beginning to focus more and more on the Internet and specifically online marketing videos because simply, they sell. Videos are interactive and engage the viewer while also entertaining them. They have the ability to show a product or service in action while also presenting a consistent message and reinforcing brand recognition. Not only is video production cost-effective, but also people are 72% more likely to purchase a product or service after seeing a video for it. Motion creates emotion and engaging the viewer with a video can be an extremely persuasive marketing technique.