Videos are quickly becoming the most popular type of content on the Internet. A video has the ability to provide much more information than a photo, but does not force viewers to read large portions of text. Videos are especially important on social media, where people are looking for opportunities to share messages and stand out from the mass of content that their followers are sifting through. For these reasons, smart digital marketers are taking advantage of the popularity of video, sharing their own personally made videos on their social media channels. Using videos on social media increases your viewership and your chance of being shared, but only if you do it right. We’ve compiled a list of tips to help you create successful videos to share on your business social media channels.
The Internet is becoming increasingly visual, and videos are the fastest growing marketing technique on the web. Videos are a great from of marketing because they allow companies to share a lot of information in a way that is much more digestible than a paragraph of text. Users love videos because they can consume them at their convenience, feeling more entertained than just reading through content. Videos are more likely to grab users’ attention and keep them engaged for longer.