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3  Ways Explainer Videos Can Improve Conversion Rates on Your Website

Posted by Brandon Choquette on Fri, Jan 26, 2018 @ 11:20 AM

 Online videos have experienced explosive growth in recent years, due in part to the fact that Google's algorithm for search rankings evaluates the amount of time visitors stay on your websites.

Explainer videos are an affordable and effective method for improving conversion rates,  clarifying your product or service, and boosting your sales. 

Continue reading to learn how an explainer video can improve conversion rates for your website.

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Topics: Web Video Production, Business Video, Video Production, How to Use Video for Marketing, Explainer Videos

Is Video Marketing Neccessary To Grow My Business?

Posted by James Bye on Wed, May 24, 2017 @ 12:02 PM

Necessary? We can't say for sure because there's always "that one" situation. Suggested? Absolutely! It is no secret that video marketing is on the rise exponentially and taking over our content marketing platforms near and far. From social media networks and web pages to digital billboards and other displays, there has never been a time where video marketing has played such an impactful role in the way brands get messages to their audiences. YouTube is now the 2nd largest search engine in the world, next to Google. YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute (source). If your content marketing strategy does not include video, it's time to get filming, or if thats not your specialty, contact a CT Video Marketing Agency! Check out the infographic (source) below to see some more eye opening information regarding the impact that video marketing is playing in todays market.

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Topics: content marketing, CT Video Production, Video Marketing, Video Production, branding

How to Use Video for Marketing

Posted by Jeffrey Cohen on Fri, May 23, 2014 @ 02:28 PM
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Topics: Video Marketing, Video Production, How to Use Video for Marketing

The Role of Content In Video Production Marketing

Posted by Jeffrey Cohen on Fri, Jan 31, 2014 @ 12:28 PM

It is important that your company uses video production, as it has become an essential tool in the marketing world.  Viewers have made video production an expectation rather then an interest.  Video production has continued to grow globally, so much so that Youtube has become the #2 search engine in the world. Viewers are endlessly searching the web, thus constantly being exposed to many types of advertisements and videos. Video production is arguably the most effective way to sell your product as it engages your audience while also providing them with the essential information they need to learn about your company. Additionally, as most advertisements do, video production re-enforces brand recognition, which is important to really getting your product out there.

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Topics: content, Instagram video, Video Production Company, Video Production, visual content

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