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ImageWorksBlog

Visual Marketing Statistics Your Business Should Not Miss Out On

Posted by James Bye on Fri, Jan 20, 2017 @ 02:51 PM

Around our office, it seems as if the first couple weeks of the new year flew right by. We've certainly hit the ground running! Giving ourselves a minute to breathe, we reflected back on the year behind us and soaked in some of the top changes in content strategy in 2016 which led visual marketing to sit amoung our top 3 most important methods for growing your brand this year.  While networking on social media, we came across this excellent infographic put together by Venngage. These statistics give us excellent insite to the marketing world around us and  provide a plethura of knowledge and opportunity for your business. This could be your year! Look below to learn more about how businesses harnesseing visual marketing have met success:

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Topics: content marketing, Inbound Marketing, visual content

What You Should Know About Content Marketing But Probably Don't

Posted by Kelsey Ringuette on Fri, Apr 22, 2016 @ 02:24 PM

Content is important to advance your business and generate more leads to your Website. The purpose of searching online is to find significant information and quality content that answers common questions that people have. Content marketing is the practice of creating and distributing content that is intriguing, informative and beneficial to prospective customers. Quality content then directs those customers back to your website, where you can generate leads and sell more products and services. This article discusses how to ensure success with effective content marketing with the qualities you didn’t know how to do.

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Topics: Content Writing, visual content

Social Media Marketing: Instagram vs. Pinterest

Posted by ImageWorks Intern on Wed, Jun 25, 2014 @ 02:13 PM

"A picture says a thousand words."

The classic saying has never been more true!  After all, social media recently witnessed a surge in both the number of and the significance of multi-media posts: the so-called visual content revolution.  While the more traditional blog post includes 500 to 1000 words, multi-media microblogs essentially eliminate the need for words.  Most importantly, keep in mind that 44% of users are more likely to engage with brands if they post pictures than any other media.  Visual content marketing, therefore, is essential to any social media marketing campaign.  So, which visual content platform is right for your brand?

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Topics: Social Media Marketing, Pinterest, visual content, Instagram

The Role of Content In Video Production Marketing

Posted by Jeffrey Cohen on Fri, Jan 31, 2014 @ 12:28 PM

It is important that your company uses video production, as it has become an essential tool in the marketing world.  Viewers have made video production an expectation rather then an interest.  Video production has continued to grow globally, so much so that Youtube has become the #2 search engine in the world. Viewers are endlessly searching the web, thus constantly being exposed to many types of advertisements and videos. Video production is arguably the most effective way to sell your product as it engages your audience while also providing them with the essential information they need to learn about your company. Additionally, as most advertisements do, video production re-enforces brand recognition, which is important to really getting your product out there.

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Topics: content, Instagram video, Video Production Company, Video Production, visual content

5 Tips for Making a Business Marketing Video

Posted by Kristina Chester on Fri, Nov 22, 2013 @ 03:17 PM

Having video incorporated into your website is a great way to communicate with your customers. Videos are a creative and dynamic way to inform viewers of the products and services your company offers, and sometimes videos can be the decision maker in their buying process. Video marketing can be powerful and persuasive, and can even yield extraordinary results. However, unfortunately, Poor quality videos can be just as persuasive and not in a good way. If executed the wrong way, videos can give customers a bad impression of your company, and deter them from connecting with you. Instead of just adding poor quality videos to your site, take some time to research and develop a plan for your video project. Below are some quick tips to get you started.

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Topics: business marketing video, Video, Video Marketing, visual content

What is the Value of Video Marketing?

Posted by Kristina Chester on Fri, Nov 01, 2013 @ 02:54 PM

55% of marketers surveyed reported higher click through rates for emails that included videos, and 41% saw an increase in the sharing or forwarding of emails.

Video marketing has taken over the marketing industry in a big way, why? Simply because video sells. So welcome to the start of the video revolution.

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Topics: Social Media Marketing, Video, Video Marketing, visual content

How to Implement a Video Marketing Strategy

Posted by Kristina Chester on Wed, Aug 14, 2013 @ 02:54 PM

It's no surprise that video marketing is gaining popularity ever since Youtube, Vine, Instagram, and other social media outlets made sharing and production so easy. Luckily for the marketing industry, video content can be a great way to capitalize on attracting new leads, connecting with your visitors, or engaging valued customers.

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Topics: Social Media Marketing, internet marketing tips, content marketing, content, Instagram video, content marketing campaign, Web Marketing, Inbound Marketing, Video, Video Marketing, visual content, inbound marketing tips, video on Instagram

Oreo: America’s Favorite Twitter Account & Real-Time Marketing

Posted by ImageWorks Intern on Wed, Jul 24, 2013 @ 01:08 PM

Someone asked me the other day where I get my news from, and “Twitter” was my automatic response. While I still get the content from news-worthy sites like CNN or AP, it’s not like I’m combing their homepage anymore but rather clicking a quick link to exactly what I’m looking for. And I don’t have to search far for the public’s comments. Simply by exiting the article, I can see how my friends and even people I don’t know are responding to the story through Twitter as well. Since Twitter is acting as a “second screen” for me and many other consumers, brands should be aiming to become part of this social commentary and push out their messages to the millions of users using real-time marketing. And that’s exactly what Oreo is doing.

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Topics: Lead Generation, Social Media Marketing, responsive websites, Oreo, Twitter, content marketing, content marketing campaign, Inbound Marketing, digital marketing, social networking, branding, visual content

5 Ways to Convert More Leads with Video

Posted by Danielle Allard on Mon, Jun 24, 2013 @ 02:22 PM
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Topics: Lead Generation, Web Marketing, Inbound Marketing, website traffic, Video Marketing, Web Content, visual content

How to Increase Your Twitter Engagement (Infographic)

Posted by Danielle Allard on Wed, Apr 03, 2013 @ 04:55 PM
An effective inbound marketing strategy leverages multiple social media platforms in order to get a message across. Each social platform is created differently, and your strategy should be tailored accordingly in order to maximize engagement. Engaging your audience is no easy task for any company. Marketers need to be aware of the best times to interact with their audience, what type of content they are looking for, and how they can increase their reach. 

The following infographic was recently published by Fusework Studios that outlines how to increase engagement on Twitter. 

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Topics: Social Media Marketing, Twitter, Web Marketing, Inbound Marketing, social networking, visual content

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