If you blog, post on social media, and regularly update your website's SEO, you already have a content marketing strategy. Whether this is intentional or not, to stay alive in the marketing game, you need to set a goal and regularly find innovative ways to make your content shine brighter than the rest. Your content is more than a sales technique as it bridges the gap between your business and the consumer allowing them to get to know you on a deeper level. Building trust and customer relationships is developed by businesses with a strong content marketing strategy that constantly seek innovative ways to advance and highlight their efforts.
To stay relevant in the online world, you have to constantly continue to provide valuable information to the consumer and utilize search engine optimization tactics throughout your content. As Google is the most used search engine, understanding and taking advantage of its algorithms will help in your SEO efforts and ensure higher ranking results. SEO continues to develop each year, penalizing black hat methods while rewarding those who offer value to the consumer, with the advancing algorithms of Panda and Penguin. Take a look at the infographic below to better understand the history of Google's Panda and Penguin algorithms. The better you can understand the history the better prepared you'll be for new SEO algorithms to come.
Lead generation describes the marketing process of stimulating and peaking a targeted audience's interest in a product or service to develop and increase sales. You can see lead generation techniques for B2B, most commonly utilized for content marketing. However, the biggest mistake businesses make is not understanding the value that their content holds. Just putting words together will not drive traffic for you. The content that is created should have value and purpose for the reader so they learn new elements of the topic they are interested in. Remember, content is king and when used to its full potential, the reader receives valuable information, which develops your brand as a trustworthy source. So what are the top most common lead generation mistakes and can you avoid them?
It's funny but happens all too often. Business men and women, professionals in their field, making the most common SEO mistakes that not only stall their online business efforts but actually push them down the rankings.
It's okay, it happens to the best of them and you don't have to be a professional in your field as well as the ever-changing SEO world. I mean, who has the time to constantly follow and update their website to ensure it's not just functional but also appealing and informative.
Your'e busy and this lack of time for other components and inbound marketing tools is actually one of the major factors that influences these commonly hilarious SEO fails. So what are these blunders and how can you avoid them? This post may not necessarily tickle your funny bone but it may be the slap on the head that makes you giggle as you realize that these funny SEO fails throughout this post are sprinkled throughout your website as well.
The common saying, content is king, is a statement that holds true to help boost your online presence by attracting and informing the reader. People will follow and trust a business that can provide professional and beneficial content to their readers. However, the content you provide should not only aim to inform but should also be easy to understand by all levels of the buying process. You may be an expert in your field but not everyone will understand all the terminology like you do. This is how understanding readability and ensuring you are writing for the reader is key to providing content that doesn't limit your audience.
Twitter is an important social media platform that you will want to spend time on if you plan to run a successful business. If you publish engaging content on Twitter, you have the potential to engage with hundreds to thousands of prospective customers. However, you need to post engaging content if you hope for prospects to end up sharing and retweeting your posts with their own followers. If you aren't engaging with other Twitter users on a regular basis, it's likely you won't be successful on social media regardless of what you are posting. Does your business need assistance with building and establishing ironclad connections with your target audience?
If you are running a business website without a blog, you are missing out on some major opportunities to engage your prospects and increase web traffic. A static website that doesn't change or feature new content is essentially an online brochure. In today's social media-driven world where engagement with your customers is expected online, blogs are essential for marketing your business.
If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.
Many people enjoy twitter because it moves at a much faster pace when compared to Facebook. The site is a constant stream of information and advertising that, if taken advantage of, can help to propel your business to the next level. Many of you probably joined Twitter to market a business. While marketing may be your primary focus, Twitter also emphasizes an element of personal branding you shouldn't neglect have you optimized both your personal and business Twitter presence to enable people to learn more about you and your business? If you haven't, keep reading. Let's look at a few of the methods to increase your Twitter presence.
In the last four months, Google has made 10 different algorithm changes. Seriously, 10. Holy moly guacamole, that fact alone is enough to make any marketer's head spin. So believe me when I say, it's really not all that surprising that your head is flooded by questions like, "What does that mean for my SEO, my keyword data, my life?!"