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ImageWorksBlog

8 Mistakes That Could Be Driving Visitors Away From Your Site

Posted by Catherine Hatch on Thu, Jun 28, 2018 @ 10:15 AM

Most people can spot a good website, but it can be difficult to figure out the specific factors that make a website less than perfect. Unfortunately, when your website has flaws, it can often frustrate visitors and cause them to leave your site. We've compiled a list of some of the most common mistakes that people make when creating a website. These mistakes are ones that can often drive people away from a website. To keep people on your website for longer, avoid the following mistakes.

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Topics: web design, web design mistakes, Website Mistakes

How Do Colors Impact Your Branding?

Posted by Catherine Hatch on Tue, May 15, 2018 @ 10:44 AM

When initially marketing your brand, you'll have to make a lot of decisions. You'll need to design a logo, create an outline for your website, and decide on the color scheme that will best represent your brand. When you're making so many decisions at once, choosing colors might seem like a small matter. However, the colors you choose for your brand are an essential part of the message you want to send to your target audience. Therefore, when you choose your colors, you should consider how people react to different colors and color schemes. Marketo has created a handy infographic to help illustrate people's reactions to different colors and how to choose the right color scheme for your brand. Check it out below!

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Topics: web design, branding, colors and branding

Spring Cleaning: 6 Reasons to Redesign Your Website Today

Posted by Catherine Hatch on Fri, Mar 23, 2018 @ 10:45 AM

If it’s been a while since you’ve updated your website, it might be time for a redesign. Once the winter is over, traffic tends to pick up on most website, making the spring time the perfect time to act! Updating your website regularly is a great way to stay relevant and keep your brand on the cutting edge. However, if your site has certain issues, a simple update might not be enough. Instead, you might consider a full redesign to ensure that your website is equipped with the latest technology. We’ve compiled a list of six key reasons why you should consider a redesign for your website.

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Topics: website redesign, web design, Reasons to Redesign Your Website

Does My Website Need a Redesign?

Posted by Catherine Hatch on Tue, Sep 26, 2017 @ 10:41 AM

In this day and age, your website is one of the most important aspects of the success of your business. If your website was built a long time ago, it might not yield the same results that a newer, more modern website will. If you're looking for better results from your website, you might consider a redesign. Here are some reasons that a redesign is a good idea for your company's website.

You're Not Being Found on Google

SEO-friendly content is a great way to improve your website's search rankings, but if the structure of your website isn't SEO-friendly, your content won't help. If your website does not rank well on Google for your target keywords, it might be time to consider a redesign to provide your site with a structure that Google will approve of.

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Topics: website redesign, web design

Should I Design My Own Website? 3 Things You Need To Consider

Posted by James Bye on Mon, Jan 16, 2017 @ 08:54 AM

It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more.  Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.

Already online? You may find some of the blogs listed below useful as well!

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Topics: web design

Web Design Trends For A Successful New Year (Infographic)

Posted by James Bye on Wed, Dec 07, 2016 @ 11:32 AM

Web design trends for a succcessful new year have made themselves known and it's time to implement them into your business marketing strategy. As 2017 will soon be upon us, the way in which users are consuming information online is constantly evolving. As web designers, it is our job to adapt to those changes and optimize our designs to create a fast, visually appealing, actionable user experience.

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Topics: web design

3 Web Design Myths You Should Know About

Posted by Jeffrey Cohen on Fri, Nov 11, 2016 @ 03:55 PM

If you're not a  designer, you can't be blamed for having some confusion about what may or may not be true regarding web design best practices. Living in a time of constant content production from both reliable and non reliable sources, it's important to find a web design agency you can trust.  Too keep you informed, we've chosen to debunk 3 web design myths you should know about. 

Looking for something else? Check out 

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Topics: web design

Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Fri, Nov 11, 2016 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis. While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?
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Topics: web design, online marketing, user experience, digital marketing

4 Up And Coming Web Design Trends You Need To Try

Posted by Kelsey Ringuette on Fri, Sep 02, 2016 @ 11:30 AM

New web design trends are constantly arising and a lot of business overlook how powerful the first impression of a website can be. There a thousands of other businesses that provide the same products and services. Therefore, your design is a vital element that can mean the difference between generating traffic and sitting around wondering why no one seems to be staying on your website. Strive to do more than just stay afloat by implementing new up and coming web design trends that help your business thrive rather than looking like an outdated mess. 

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Topics: web design, CT web design

6 Quick Tips To Improve Landing Page Conversion Rates

Posted by Jeffrey Cohen on Fri, Sep 02, 2016 @ 11:30 AM

Landing pages are an essential aspect of all inbound lead generation efforts: every campaign effort that you run, event that you host and funnel offer that you create should be tied back to a landing page.

After driving traffic to your landing pages, you ought to make sure your design not only positively presents your brand but is also attracting and converting targeted traffic into qualified leads. We have designed hundreds of landing pages for our clients, and have learned quite a bit. Here are a few landing page design tips you can use to start converting more of your traffic.

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Topics: web design, ct content marketing, best practices, conversion rates, landing pages

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