Image Works LLC Blog

Does My Website Need a Redesign?

Posted by Catherine Hatch on Tue, Sep 26, 2017 @ 10:41 AM

In this day and age, your website is one of the most important aspects of the success of your business. If your website was built a long time ago, it might not yield the same results that a newer, more modern website will. If you're looking for better results from your website, you might consider a redesign. Here are some reasons that a redesign is a good idea for your company's website.

You're Not Being Found on Google

SEO-friendly content is a great way to improve your website's search rankings, but if the structure of your website isn't SEO-friendly, your content won't help. If your website does not rank well on Google for your target keywords, it might be time to consider a redesign to provide your site with a structure that Google will approve of.

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Tags: website redesign, web design

Should I Design My Own Website? 3 Things You Need To Consider

Posted by James Bye on Mon, Jan 16, 2017 @ 08:54 AM

It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more.  Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.

Already online? You may find some of the blogs listed below useful as well!

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Tags: web design

Web Design Trends For A Successful New Year (Infographic)

Posted by James Bye on Wed, Dec 07, 2016 @ 11:32 AM

Web design trends for a succcessful new year have made themselves known and it's time to implement them into your business marketing strategy. As 2017 will soon be upon us, the way in which users are consuming information online is constantly evolving. As web designers, it is our job to adapt to those changes and optimize our designs to create a fast, visually appealing, actionable user experience.

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Tags: web design

3 Web Design Myths You Should Know About

Posted by Jeffrey Cohen on Fri, Nov 11, 2016 @ 03:55 PM

If you're not a  designer, you can't be blamed for having some confusion about what may or may not be true regarding web design best practices. Living in a time of constant content production from both reliable and non reliable sources, it's important to find a web design agency you can trust.  Too keep you informed, we've chosen to debunk 3 web design myths you should know about. 

Looking for something else? Check out 

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Tags: web design

Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Fri, Nov 11, 2016 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis. While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?

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Tags: web design, online marketing, user experience, digital marketing

4 Up And Coming Web Design Trends You Need To Try

Posted by Kelsey Ringuette on Fri, Sep 02, 2016 @ 11:30 AM

New web design trends are constantly arising and a lot of business overlook how powerful the first impression of a website can be. There a thousands of other businesses that provide the same products and services. Therefore, your design is a vital element that can mean the difference between generating traffic and sitting around wondering why no one seems to be staying on your website. Strive to do more than just stay afloat by implementing new up and coming web design trends that help your business thrive rather than looking like an outdated mess. 

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Tags: web design, CT web design

6 Quick Tips To Improve Landing Page Conversion Rates

Posted by Jeffrey Cohen on Fri, Sep 02, 2016 @ 11:30 AM

Landing pages are an essential aspect of all inbound lead generation efforts: every campaign effort that you run, event that you host and funnel offer that you create should be tied back to a landing page.

After driving traffic to your landing pages, you ought to make sure your design not only positively presents your brand but is also attracting and converting targeted traffic into qualified leads. We have designed hundreds of landing pages for our clients, and have learned quite a bit. Here are a few landing page design tips you can use to start converting more of your traffic.

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Tags: web design, ct content marketing, best practices, conversion rates, landing pages

Why Are They Leaving My Website? Reduce Bounce Rate

Posted by Kelsey Ringuette on Wed, May 04, 2016 @ 11:30 AM

Increasing traffic, generating leads and ultimately accumulating customers are common goals amongst businesses of all backgrounds. Many elements factor in your website's success and it's important to monitor and analyze to constantly improve and continue to entice the people visiting your site.  When people are on your site, you want them to stay and check out all the great information and products you have to offer. So when people leave quickly without really interacting with your website elements, that may be a strong indicator that a change needs to be made. Here are several suggestions to reduce bounce rate that keeps visitors from leaving your site and entices them to stay and view more pages. 

What Does Bounce Rate Mean?

Bounce rate can simply be defined as the percentage of your customers that leave your website after visiting only one page or percentage of single interaction visits to a website. This means that people are visiting your website but quickly leaving. So why are people so quick to leave and how do you entice them to stay? This has to make companies wonder if there is something wrong with their website such as outdated design, not enough content or even difficult navigation. Fixing these issues should help generate more traffic and entice people to stay on your website but it's also important to pinpoint the main cause for high bounce rates and work towards fixing that issue to reduce the percentage. Knowing what can cause a high bounce rate will better inform you on the next steps to improve your website and improve your inbound marketing efforts. 

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Tags: web design, bounce rate

Statistics That Will Make You Want To Redesign Your Website

Posted by Kelsey Ringuette on Wed, Apr 27, 2016 @ 03:43 PM

Think your website might be outdated? Maybe it is. To continue generating leads and increasing sales its important to keep up with popular trends and regularly updating the elements of your website. If you notice your conversion rates are low, your web design could be the cause. 94% of people say that first impressions matter and the design will help them decide if they want to stay on that site or leave to another source.  Check out more web design statistics that will make you want to redesign your website redesign. 

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Tags: website redesign, web design

2016 Web Design Trends To Boost Conversion Rates (Infographic)

Posted by Brandon Choquette on Mon, Mar 21, 2016 @ 11:30 AM

While many website design trends are temporary affairs of the heart, a select few are natural evolutions  of the industry. As more web-accessible devices are introduced to the market, designers must continue to adapt their workflow to meet the dynamic changes that are occuring in web design.Over the past few years, the general appearance. of websites has changed quite a bit for developers and designers.It's hard to determine which trends are rooted in serious potential for helping your business convert site users into leads. Fortunately, we have help.  After searching through the most popular trends and identifying the trends that have been proven to aid conversion rates, The Deep End web design company created this useful infographic,  which you can use to inform your 2016 strategy. Continue reading to learn more about why web design aspects like Sticky CTAs work to improve your lead generation efforts.

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Tags: web design, CT web design, Website