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What are the Top Web Design Trends to Expect in 2019?

Posted by Catherine Hatch on Thu, Dec 06, 2018 @ 10:30 AM

It’s December, which means the holiday season is in full swing with Christmas music in every store and a surge of holiday sales. December also signals the end of the calendar year, meaning it’s time to think about what’s to come in 2019. The Internet is changing quickly and constantly, making keeping up with the latest trends essential to maintaining relevance. For web design companies, it’s important to stay on top of the latest web design trends to continue to create successful, cutting edge designs. 

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Topics: Web Design Trends, 2019 Web Design Trends, CT web design

Does My Website Need a Chatbot?

Posted by Catherine Hatch on Tue, Oct 23, 2018 @ 09:45 AM

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot featured on your website. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the ways that adding a chatbot to your website can help your business.

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Topics: chatbots, chatbots for business, Web Design Trends

Which 2017 Web Design Trends  Boost Conversion Rates? (Infographic)

Posted by James Bye on Fri, Mar 31, 2017 @ 12:45 PM

Each year we take time to look back at the the digital design trends of the previous year, and look forward to what's ahead. Whether its websites  and social media pages or sneakers and high fashion, the content and products that are being placed in front of consumers are all results of the an ever-shifting and rotating pallet of design trends to boost conversion rates. In an increasingly digital world, it's no secret that brands of all sizes both near and far, are constantly competing for consumer attention, support and loyalty.

Luckily for those brands and people like ourselves, the team over at Coastal Creative did some excellent research into the trending patterns of the year and provided an easy-to-digest infographic breakdown. We're almost 4 months into 2017 and they couldn't have been more accurate!

Continue reading to discover which secrets of success you may be missing. Take that old neon outfit out of the storage area, do not be afraid to be BOLD and be sure to always think with the highest level of customization and originality.  Although many of the color schemes may be reminding us of the 80s, the 2017 design trends to boost conversion rates are nothing but progressive.

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Topics: Web Design Trends, Boost Conversion Rates

What are the Top Web Design & UX Trends to Boost Conversions? (Infographic)

Posted by Brandon Choquette on Fri, Feb 17, 2017 @ 11:10 AM

Is your website a powerful marketing tool for your business? Your website has the potential to be a valuable asset and the centerpiece of your marketing efforts. Yet, many business websites end up becoming jumbled and confusing, as marketing managers struggle to find the right balance between providing useful content and an intuitive web experience.

In today's environment of rapidly growing interfaces, UX design has become an increasingly important aspect of web design. Simply put, UX looks at how a person feels when interacting with a website (or any other type of human/device interaction), aiming to provide positive experiences that keep users loyal to the product/brand. While it's true that the effectiveness of a company website is influenced by a variety of factors, a website's success ultimately hinges upon quality user experience.

A website must be easy to navigate, simple to operate, and offer a user some kind of benefit or advantage. Unfortunately, there is no definitive answer to the question, "what makes a great user experience?", so the most important thing to remember when designing web and user interfaces is that you don't have the same perspective as your users.

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Topics: UX Design, Web Design Trends

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