Image Works LLC Blog

What Are the Benefits of Facebook Advertising for Business?

Posted by Catherine Hatch on Fri, Jun 16, 2017 @ 10:48 AM

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It’s no secret that everyone is on Facebook. With over 800 million users, you really can’t ask for a bigger audience. But is advertising on Facebook really all that effective? Check out these reasons why Facebook advertising can help grow your business.

Reach a Larger Audience

As previously stated, Facebook has a lot of users. These users don’t just sign up and never visit the site, though. Most people check their feed at least once during the workday, and Facebook reported that about 1 billion users log in every day. If you want to promote your company to the largest audience possible, Facebook is the way to do it.

Target Your Audience

It’s great that Facebook has so many users, but you don’t need your message to go out to everyone. Facebook offers targeting tools that help you define your audience. You can target your ads based on interests that people have expressed on Facebook, personal attributes like gender and age, and location. With the use of these targeting tools, your message isn’t just getting out to a large audience, but the right audience. 

Improve Customer Loyalty

Because Facebook is used so frequently, users will have constant exposure to your ads, which will promote brand awareness. However, Facebook ads aren’t like other ads. Facebook allows you to interact with your customers. They can like, share, and comment on your posts, and you can talk back to them. The more engagement involved in your ads, the more trust will be built among your customers.

Spend What You Want

Facebook has many different spending structures to fit your budget. With a minimum amount of $1/day, anyone can afford to advertise with Facebook. However, even that $1/day will reach thousands of people, which is much more effective the same amount of money spent in Google AdWorks. Based on a few different considerations, you can choose the pay structure that will fit your needs best. These include:

  • Cost per mille (CPM): Your bid per 1000 impressions
  • Optimized CPM: Facebook shows your ads to the people most likely to take action
  • Cost per click (CPC): You pay a small amount for each click you get to your site
  • Cost per action (CPA): You pay per action a user takes. This option is best for companies who want users to take actions such as liking a page 

See Effects Clearly

With Facebook advertising, you never have to guess its effectiveness. Its tools clearly lay out all of the analytics you might wish to see, including conversion rates, weekly reach, page likes, engagement, and best performing posts. You can also measure your page against the pages of your competitors to see how you’re doing compared to them.

Reach a Mobile Audience

We all know how often people use their smartphones. However, it can be hard to figure out how to use this information to a company’s advantage. Facebook reports that more than half of users access Facebook via their mobile device. Therefore Facebook is a great way to reach your audience when they are on their mobile device.

Remarketing

Another big advantage to Facebook advertising is its remarketing tools. Remarketing means that once someone visits your site, your ads continue to pop up. This tool can be especially useful in retail businesses, where an ad for your business will come up next to a relevant product search. Remarketing is best used for offers such as sign-ups, downloads, etc. It’s a great tool to continue to promote your business after leads have left your site.

ImageWorks, LLC | Social Media

Social Media advertising, especially Facebook, is becoming one of the most important parts of marketing strategies. From restaurants to manufacturers, our team at ImageWorks,LLC., has experience in creating, growing, and managing social media accounts in a widespread variety of industries providing prominent ROI and a next- level tier of customer service and engagement. Contact us for more info!

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