Strategies for Increasing your Company's visibility on Google's Search Engine Results
Establishing your online presence is crucial for businesses of any size. Consumers today widely use search engines like Google, Bing, and Yahoo to seek information on products and services.
There are two dominant methods for enhancing your online presence in relation to search engines: organic search optimization and paid search advertising. While both organic and paid search campaigns are geared towards improving your online visibility, the two strategies are used differently.
This guide will examine the two types of search engine strategies, and offer insight on how they can help you build your online presence.
Here's a brief preview of the Table of Contents:
- Reaching Prospects on Google
- Defining Organic Search (SEO)
- Defining Paid Search (PPC)
- Comparing SEO and PPC
- SEO and My Business
- PPC and My Business
- Running SEO and PPC Together
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