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5 Ways to Make Visual Content Through Inbound Marketing

Posted by Danielle Allard on Fri, Dec 14, 2012 @ 04:49 PM

People are lazy. Yes, we went there. Good or bad, we are in an era of love for visual content. If you haven't heard about the latest Pinterest and Instagram craze, then crawl out from under that rock and join us. After all, according to the statistic from Shareaholic, cited on Hubspot's 19 Reason's You Should Include Visual Content in Your Marketing, Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. People aren't attracted to plain text. Who wants to waste time sifting through a lengthy page of words, when an infographic is more succinct and interesting to look at?  It's not that written content isn't important. In fact, it's vital. Visual content should be strategically incorporated with your written content and then tweeted, posted, and shared accordingly to get more leads. Granted, we totally feel your hesitation because visual content takes time. Not only does it take time to create, but it takes time to think about what you are creating to begin with. Sticking with our laziness theme, we've come up with a few hard and fast ideas and places to visual content works of art, so you can get going on making visual masterpieces without having to think too hard. Isn't that nice of us?

Infographics In the rare chance you don't already know, an infographic is a way to visually represent data. Data is sorted, arranged and presented as graphics to aid in the understanding of a concept. According to Neomam, in just over 2 years, infographic search volumes have increased by over 800% and publishers who use infographics grow in traffic an average of 12% more than those who don't. There are even infographics on infographics, like this one shared by The Web Marketing Group.There are plenty of agencies who will make these lovely visual content creations for you, but if you want to give it a shot yourself, Piktochart is an easy way to generate infographic wonders all on your own. They even have a few free templates.

visual content for inbound marketing

Memes You may have seen these circulating around the internet, but have been unaware they actually have a title. A meme is an element of culture or behavior that is spread from one person to another. Internet memes have evolved to mean funny pictures with laughable captions attached, that are spread virally. Memes are a great addition to a visual content marketing strategy and a way to get more leads, in that they create a sense of community and connect brands with their followers. Just because it is an image, doesn't make it a meme, however. Something can't be considered a meme until another version has been reproduced.

visual content for inbound marketing

Word Clouds We love word clouds at ImageWorks. Word clouds are fun ways to represent a set of words, with the most frequently occurring words showing up bigger and bolder. Also termed tag clouds, these visual content gems are great ways to emphasize words to describe what your business and brand represent. Sites likes Wordle and ABCya offer quick and easy generators.visual content for inbound marketing

Slideshows When we say slideshows, we don't mean string together a series of images of your kids opening presents on Christmas morning, or your family on vacation at the beach. Not that those moments aren't share worthy visual content, but don't go crazy and forget your audience and the purpose of your mission. Slideshows are a way to give tips and advice and present examples in a visual content format that intrigues readers. Slideshare enables you to simply upload your video and embed it where you'd like. We especially like Hubspot's 10 Things I Hate About Advertising as an example of visual content gold. Consider adding one to your inbound marketing funnel or embed one on your website to get more leads.

visual content for inbound marketing
Video It may sound obvious, but incorporating video into your marketing strategy is almost guaranteed to increase engagement and get more leads into your inbound marketing funnel. According to Marketing Sherpa, brands can see 200% to 300% more monthly unique visitors to their site by using video. With over 60 hours of video being uploaded per minute on YouTube, it's no secret that creating a smart, brand savvy videos can lead to an increase in site traffic, leads and customers.

visual content for inbound marketing

What we're saying is if you don't have a visual content strategy, you should get one.  That is, unless you don't want to get more leads, convert them in your inbound marketing funnel and be able to make the same face as Gene Wilder is above to your uneducated competitor. Creating visual content and attracting prospects to your brand is called inbound marketing. Let us show you more with a FREE inbound marketing assessment.


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Topics: Inbound Marketing, Content Writing, Video, Hubspot, Video Marketing, Web Content, visual content

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