If you speak to just about any blogger, they'll tell you one of the hardest parts about writing is knowing where to start. The first sentence needs to be just right; it should intrigue your reader enough that they'll continue on the journey with you and remain captivated by your utter brilliance, of course. Even more difficult than the first sentence sometimes, is the dreaded title. In today's Google driven world, blog titles are more difficult to come up with than ever. Not only do they have to spark a reader's interest, but now they have to be search engine optimized! What's up with that? Your title may be wonderfully catchy and unique, but if you have failed to include a keyword goal, no one is ever going to find it.
We've already discussed why you need to blog with a keyword goal, so now we're going to give you the solution to coming up with the best blog title ideas that will get your content read. The answer is simple really; all you have to do is think about what you're typing into Google when you are conducting a search of your own. You may or may not be aware of the fact that there are probably certain patterns you follow when researching something online. Think about your search habits when trying to come up with your next blog title. Here are a few suggestions to get you started.
- Pose a question. You know how we feel about listening to your customer's questions and turning them into blogs of art. If you don't, we won't be too mad if you check it out now. Better late then never, ahem. The real point here is that you should think about why you would google something in the first place. It's probably because you have an unanswered question that a website, and your blog in particular, should be dying to answer. Incorporating questions into your blog titles is one of the best strategies to get your blog found. Everyone has questions, so why not take advantage of that?
- Make a comparison. Another great blog title idea is to compare two options. Terms like vs. or "similar to" are phrases that people are constantly using in their search. Write a blog comparing two similar businesses, products, websites, whatever topic you can relate to your blog. It helps to position you as a leader in your industry, while simultaneously increasing your blog or website traffic. Who doesn't like a win, win situation like that?
- Capitalize on those superlatives. Ask yourself what you would be more likely to click on, something like "Best website design companies" and "Top inbound marketing agencies" or just plain old "website design companies" and "inbound marketing agencies." People want the best. Can you blame them? People also like to compare things. Writing a blog post like, "Best Web Designers in New Haven," is a great strategy that will give your readers what they are looking for, enticing them to come back to your blog in the future.