We've said it before and we'll say it again, people can be lazy. Now we're not picking on anyone in particular, just the general human population - that's acceptable, right? The point is, when it comes to website content writing, you need to keep it simple. No one is going to stick around and read a website that has paragraph after paragraph of terrifying text. We know you have great information you want to share with your visitors, but it's important to remember you can't just word vomit it all onto your homepage. Sorry for the visual.
Website content writing is different from writing blogs or marketing offers. While all writing has a basic common denominator of best practices, website content writing is short and sweet, or at least it should be. If you are considering a website redesign or refreshing your website content, use the following tips that will help keep and convert your traffic!
One of the best website content writing tips we can give is to write in a way that inspires your visitors to do something. Whether that something is to request more information, download an eBook, buy a product or service etc., the use of active voice is critical. For example:
Website traffic is affected by the way your website is written. vs
The way your website is written affects your website traffic. The second sentence is concise and more interesting. Though the use of passive voice is not an error, active voice is a more effective way of getting your visitors to convert to customers.
Break up the text.
- Use bullet points to separate ideas.
- Most people scan instead of read.
- It will help you keep your copy short.
Using bullet points or numbering in your website content is key when it comes to content. Good or bad, people have short attention spans and are far more likely to jump right to the bulleted items versus reading a block of text.
Avoid being too wordy.
There's no need to try and impress visitors with big words and long explanations. Good website copy is short and to the point. Your visitors shouldn't have to think too much about what you are saying. While using the latest "buzzword" may be tempting, often these words are meaningless and confusing to someone who is serious about engaging with your business.
Use these tips to help improve your website content and stay tuned for more tips in our next post! If you're thinking of redesigning your website, we can help!