We often talk about how content is at the core of inbound marketing. Of course, the content itself needs to be useful, offering some type of value to the customer. The content itself doesn't always have to be in written form, however. Don't get us wrong, e-Books, whitepapers, and blogs are an important piece of the inbound marketing puzzle, but visual content should also be included.
Using videos in your marketing strategy is one of the most powerful ways you can engage your customers. After all, according to Cisco, gglobally, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Video marketing is only going to become more prevalent in the future, so why not start now? Here are ___ ways to engage your customers with video.
- Homepage video - A visitor will make a decision to stay or leave within the first 3-5 seconds of landing on your website according to Hubspot. If your homepage is ridden with paragraph after paragraph of text, the likelihood they will continue to engage with you is slim. An effective homepage video helps to keep visitors on your website longer and can play a major role in how the customer views your brand.
- Email unsubscribe video - No matter how much time and effort you put into carefully crafting your emails, there's always going to be someone who just wants out. Don't be upset, it happens to all of us. Hubspot for example, created the ultimate email unsubscribe video mirroring the customer's decision to unsubscribe, to that of an awkward breakup. Pure genius. Check it out for some inspiration.
- Testimonials - Video testimonials are a great way to establish your businesses as credible and memorable to your customers. Instead of the basic plain text quote, video testimonials are more interesting and believable.
- Contests - Running a video contest can help increase brand awareness and drive traffic to your website. Asking users to submit their own videos and share them through social platforms is a great way to spread the word about your brand. You get to engage with your customers and entice them to keep coming back to your website.
- Training - Creating training videos for either your internal staff or even your customers is another powerful way to leverage videos. Instead of repeating the same message over and over again, training videos are a quick and easy way to help onboard new employees or customers.