<img height="1" width="1" src="http://www.facebook.com/tr?id=350150852021937&amp;ev=PageView&amp;noscript=1">


How to Increase Your Twitter Engagement (Infographic)

Posted by Danielle Allard on Wed, Apr 03, 2013 @ 04:55 PM
An effective inbound marketing strategy leverages multiple social media platforms in order to get a message across. Each social platform is created differently, and your strategy should be tailored accordingly in order to maximize engagement. Engaging your audience is no easy task for any company. Marketers need to be aware of the best times to interact with their audience, what type of content they are looking for, and how they can increase their reach. 

The following infographic was recently published by Fusework Studios that outlines how to increase engagement on Twitter. 

Read More

Topics: Social Media Marketing, Twitter, Web Marketing, Inbound Marketing, social networking, visual content

Marketing Essentials Taught by Super Bowl Commercials

Posted by Danielle Allard on Mon, Feb 04, 2013 @ 11:50 AM

It's no secret that people watch the Super Bowl for more than just the game. This year brands spent an estimated $4 million dollars for a thirty second slot with CBS, knowing millions of fans would be watching and judging their ads. As a result, fans are given the best of the best during the Super Bowl. Brands spending that kind of money know that they must shock and awe. They put their most creative minds to work to develop ads that will make an impression. Whether that impression is generated by a bit time celeb, a model kissing a nerd, or a Clydesdale horse that is sure to tug at your heart strings, Super Bowl advertisements are the big time.

Read More

Topics: internet marketing tips, Video, Web Content, visual content, marketing essentials

5 Ways to Make Visual Content Through Inbound Marketing

Posted by Danielle Allard on Fri, Dec 14, 2012 @ 04:49 PM

People are lazy. Yes, we went there. Good or bad, we are in an era of love for visual content. If you haven't heard about the latest Pinterest and Instagram craze, then crawl out from under that rock and join us. After all, according to the statistic from Shareaholic, cited on Hubspot's 19 Reason's You Should Include Visual Content in Your Marketing, Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. People aren't attracted to plain text. Who wants to waste time sifting through a lengthy page of words, when an infographic is more succinct and interesting to look at?  It's not that written content isn't important. In fact, it's vital. Visual content should be strategically incorporated with your written content and then tweeted, posted, and shared accordingly to get more leads. Granted, we totally feel your hesitation because visual content takes time. Not only does it take time to create, but it takes time to think about what you are creating to begin with. Sticking with our laziness theme, we've come up with a few hard and fast ideas and places to visual content works of art, so you can get going on making visual masterpieces without having to think too hard. Isn't that nice of us?

Read More

Topics: Inbound Marketing, Content Writing, Video, Hubspot, Video Marketing, Web Content, visual content

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all