Knowing who you are selling to is key for growth and development. Knowing who you are selling to will help you decide what message will appeal to their specific needs. Really narrow down who you are trying to target because if you say you are trying to target everyone, you'll never be able to come up with a message that can please everyone around the world. Every person is different and that is a good thing. Some people will like what you have to offer and others will not even need your services but now you know how to start building your brand around the people who do need you. Create your message around that and just like targeting your audience, narrow down their specific needs and show in brief message how you can provide it to them.
As you build a brand think of it as living, breathing person. Study your product or service that your business offers and how you can bring that to life. Every person has unique wants, needs and personalities that makes them different from others and that's what your brand needs to stand out on it's own. How does your brand's personality get along with the customers that you want to become friends with? Study who you want to be who you want to know you and how you can grow every single day. Aim to turn these friends into long-term relationships that feel loyal to you and know you on a personal level. Don't make promises you can't keep. Be clear who your company is and be true to the values that drive it every day.
Don't try and mimic big name brands. Yes, they are successful but you don't want people to think your just a knock off version of the brand your copying. Take pride in who you are and how your services can help people. Knowing who you are is important because if you don't know where you stand, how can people trust that your business is the right choice. Be confident and know what your product is, how it can help your target audience, and how it can change and grow with your client base. Proper branding will let people identify you and your services over the hundreds of other people who might sell similar products and services.
The people who buy from you can see little aspects that you may overlook and their input can be very valuable ti you. Everyone like something different but if you get several comments about something that you can change or update, it's worth taking a look. Keep in mind, your customers are what drive your business so you should always listen to what they have to say but you don't need to change who you are completely. Stay true and honest to your company while also being interactive and your customers will respect you for that. A good way to communicate with people is to send them offers and promotions. Promotions are an opportunity to reinforce your brand mission. Don't get over zealous and shove too many promotions in their face but offer them whenever you update your product or have something new you wan them to know about. Also, give them the opportunity to leave a review. This is a great way to know who is happy or displeased with your services or products and how you can adjust and improve.
Loyal customers can do more than purchase from you. They can tell their friends, colleagues, or total strangers how great you were and how your product helped them. If you are actively involved with your clients by social media, email or face-to-face interaction, more than likely they'll want to spread the word about how great you are. This can help your brand grow and develop. Offer them deals like referral discounts or coupons to other products they haven't tried yet so they can get to know you even better.