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ImageWorksBlog

The Past, Present, and Future of Web Design [Infographic]

Posted by Catherine Hatch on Tue, May 21, 2019 @ 12:34 PM

In the digital age, one of the most powerful branding and marketing tools that businesses have is their website. In a time where people live online, your business's online presence and your website truly define your company to the world. For this reason, it's essential to have a well-designed website that looks sleek and modern, represents your business as a leader in your industry, and is completely responsive and easy to use. Anything less than an attractive, fully responsive website can hurt your business's reputation and cost you valuable leads. To achieve the ideal website for your business, it's important to work with a quality web design company that will sit down with you to understand your business, be responsive to your needs, and get you the results you're looking for.

To find the ideal web design company, knowing how web design has developed over the years is useful to ensure that your company is on top of the latest trends. BlueHost has created a handy infographic detailing the development of web design since the beginning of the Internet and how new technology will affect web design in coming years. Check it out to learn about the latest trends and ensure your web design company is up to speed.

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Topics: web design, Web Design Trends, Development of Web Design

6 Tips to Show Off the Human Side of Your Brand

Posted by Catherine Hatch on Sat, May 18, 2019 @ 09:30 AM

In the age of the Internet, thousands of companies vying for the same clients, and large, faceless corporations, one of the best ways to stand out is to show off the human side of your brand. Consumers are becoming increasingly aware of the people behind brands and feel more comfortable doing business with actual humans than faceless companies. Not only will humanizing your brand help grow your business, but it will also encourage more interaction with your content, both on social media and through your blog. To develop a strategy focused on humanizing your brand, check out these tips below.

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Topics: content marketing strategy, Humanizing Marketing Content

How to Optimize Your Website for Local Search

Posted by Catherine Hatch on Tue, May 14, 2019 @ 10:09 AM

One of the most coveted positions on Google’s search rankings is in the local search box. This local search box is important for computer searches to help connect searchers with local businesses and because it shows up at the top of Google’s search results. However, it’s even more important on mobile devices, which account for over half of all Google searches, because people are often searching for a local business on the go to visit immediately. To make sure your business ranks for local search, there are some steps you can take to optimize your site. We’ll walk you through these steps to help get your business’s website into Google’s coveted local search box.

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Topics: Search Engine Optimization, Local SEO, Local Search

Live Streaming on Social: What Businesses Should Know

Posted by Catherine Hatch on Fri, May 10, 2019 @ 09:45 AM

Live streaming is a newer feature on social media platforms such as Instagram and Facebook, and it’s exploding. Live streaming is a great way to showcase the more human side of your business, building trust in your brand and promoting relationships with your customers. If your business is considering using live streaming, there are countless benefits such as expanding your reach and providing an opportunity to create a new kind of content. If you’re looking for tips on live streaming on your business’s social media, check out the post below.

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Topics: Social Media Marketing, live streaming

5 Tips to Create Content Your Customers Care About

Posted by Catherine Hatch on Wed, May 08, 2019 @ 10:30 AM

Creating quality content that is meaningful to your customers is the best way to succeed in inbound marketing. Quality, meaningful content not only encourages your customers to read because they actually care, but it will also improve your SEO rankings. In a world where Google bases its rankings on the quality of the website content, it’s essential to produce the best quality content you can. We’ve created a list of tips to help you create meaningful content that your customers want to read.

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Topics: Content creation, Inbound Marketing Strategy

Google Local Service Ads: What You Need to Know

Posted by Catherine Hatch on Fri, May 03, 2019 @ 10:00 AM

Formally known as home service ads, Google has changed the name and rebranded its local service ads to reflect searches and services that are outside users’ homes. These ads are another opportunity to appear on the search results of Google, a coveted position for businesses looking to market their businesses online. Local service ads are fairly new, and have just recently become available to more industries and markets than ever before, making more businesses eligible for this service. If you’re interested in using local service ads for your business, we’ve broken down everything you need to know.

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Topics: Local Service Ads, Advertising on Google

How Relevant Are Keywords in 2019?

Posted by Catherine Hatch on Tue, Apr 30, 2019 @ 10:30 AM

As many people know, the role of keywords in SEO strategy is changing dramatically. The biggest cause for this change is the changes that Google has made to their importance. As SEO strategists know, any time Google makes a change, we must make adjustments to stay up to date. So, are keywords even relevant anymore? And if they are, what role do they play with Google's latest updates and changes? We've compiled the answers you need and an explanation of the relevance and role of keywords in 2019.

 

Changes in Google

Google has made many changes to its algorithms in recent years. Some of the most recent changes have drastically altered the importance of keywords. Google is getting smarter, and it now attempts to understand search queries, rather than seeking word-for-word matches. Beyond that, Google attempts to understand the meaning behind each piece of content on the Internet. For this reason, making sure there is an exact match for every possible search query is no longer important. Because Google attempts to understand search queries and web content, it's more important to make sure your content covers every possible topic.

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Topics: SEO strategy, keywords, Choosing Keywords

How Can Law Offices Benefit From Inbound Marketing?

Posted by Catherine Hatch on Thu, Apr 25, 2019 @ 11:00 AM

Inbound marketing is the best way to establish a presence on the Internet. It can help improve your visibility on search engines, build trust in your brand, and establish your business as a leader in your industry. Despite all of the benefits that inbound marketing has to offer, many law offices have not taken advantage of these services. We’ve compiled a list of the top benefits to help law offices understand how inbound marketing can help take their business to the next level.

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Topics: Inbound Marketing for Law Firms, Inbound Marketing Strategy

How Do I Select the Right Keywords for My Business’s SEO?

Posted by Catherine Hatch on Tue, Apr 23, 2019 @ 10:15 AM

The keywords you choose become the basis for your SEO strategy. For this reason, it’s essential to select the right keywords that will maximize your chance of success. Although choosing your business’s keywords might seem like a simple task, there are various factors that are important to consider when selecting your keywords. We’ve compiled a list of the top things to consider when choosing your keywords to help you maximize the success of your SEO strategy. 

What Your Customers Are Searching For

The most obvious thing to consider when selecting your keywords is what your customers are searching for. The goal of your SEO strategy is to show up on search results when customers and potential customers are searching, so it’s essential to know what they’re looking for. Consider the types of products or services they’re looking for, common questions they might ask, and common problems they have. Understanding what your customers are looking for is an important step in selecting the right keywords for your SEO strategy.

Services You Want to Promote

In addition to the services your potential customers are typically searching for, it’s important to consider the services you’re looking to promote. When creating an inbound marketing campaign, you’ll want to focus on a particular set of keywords surrounding a service you’re looking to promote. These keywords will be included in your blog posts, calls to action, landing pages, and all content surrounding this campaign. Focusing on the services you’re looking to promote is the best way to make sure that the right kind of traffic is coming to your site.

Your Location

When creating the keywords that your SEO strategy will focus on, it’s a good idea to include your location. You might include a state, city, or region, depending on your focus. Including a location helps ensure that the right users get to your site. Including your location can also help with local search, which provides an additional avenue to show up on the first page of Google’s search rankings. Local search is especially important in mobile searches, which are typically performed on the go.

Google’s Departure From Exact Match

When creating keywords for Google, it used to be important to focus on the exact match. If someone typed in “pizza delivery ct,” Google used to look for an exact match to that search term in its results. However, Google has gotten smarter over the years. It now understands the meaning behind that search and will match it to sites that mention selling pizza and delivering, even if that specific keyword is not mentioned. For this reason, you don’t need to focus on several wordings of the same keyword when creating your list. Instead, create a single keyword for each unique idea and know that you will be covered.

Long Tail Keywords

In addition to local search and Google’s advanced search criteria, another trend that we have seen in recent years is the rise of voice search. Because voice search involves users speaking naturally, the best way to optimize for these searches is to include long tail keywords. These keywords are aimed more at conversational language and often include incorporating “how” and “why” questions that customers are likely to ask. Short keywords can be effective, but a successful SEO strategy will include both short and long tail keywords to maximize success on every search platform.

Keyword Research

One of the best ways to make informed decisions about the keywords you select is to conduct keyword research. This type of research involves looking at your competitors to see their keywords and what they rank for. It also involves looking into common searches that your customers perform as well as common questions and concerns. You can also use keyword analysis tools like Google Analytics to help you gather data on potential keywords. Conducting keyword research is the best way to ensure that you choose the best keywords for your business that will improve traffic and maximize your visibility on Google. If you are unable to conduct this research on your own, consider hiring an SEO agency to conduct the research for you and help you select the optimal keywords.

 

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Topics: keywords, Keyword Strategy, Choosing Keywords

Should My Business Create Instagram Stories?

Posted by Catherine Hatch on Tue, Apr 16, 2019 @ 11:26 AM

Instagram can be a very valuable platform to market your business. If your business is already posting consistently on its Instagram account, you might be wondering what more you can do. One of the free options available to business that can add an extra layer of promotion is Instagram Stories. These stories appear at the top of each Instagram user’s screen when they open the app. We’ve compiled a list of benefits of using Instagram stories to help your business decide if they’re right for you.

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Topics: Instagram Stories, Instagram for Business, Social Media for Business

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