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Why It’s Important to Update Your Website's Content

Posted by Liza Cormier on Thu, May 28, 2020 @ 12:21 PM

As digital marketing continues to grow, businesses are shifting their focus from implementation to optimization. With more messages sent across multiple platforms, your content needs to stand out and earn attention, even in paid media. Updating your content doesn’t just mean regularly posting on social media platforms or your website, but ensuring that your content is ranking for prospective customers to find you. Google ranks content according to how it relates to what users want, so your content should identify key features of what your customers are looking for. If you’re looking to learn better ways to update your content, we’ve put together some important tips for doing so. 

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Topics: Content Quality

Tips to Improve Engagement on Social Media

Posted by Liza Cormier on Wed, May 27, 2020 @ 11:08 AM

Engagement on social media isn’t just about producing content, because while posting is essential for brand recognition and updates, it doesn’t necessarily correlate with seeing engagement in return. Being more involved with customers online shows that you care about their interests and inputs, and can also bring in potential customers in the long run. We’re going to go over some basic tips for engaging with your followers on social media that can benefit your brand recognition, as well as create a solid online reputation for your company. 

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Topics: Engagement, Social Media Content

How to Optimize Your Website for Lead Generation

Posted by Liza Cormier on Tue, May 12, 2020 @ 09:37 AM

Lead generation is the process of attracting and converting prospective customers into someone who is interested in your company’s product or service. Generating leads can also be an indicator for whether your website is conveying the right message to potential clients. There’s a strategic process to lead generation that typically starts with a call to action (CTA), which leads prospects to a landing page that usually includes a form to collect contact information. If you want a better understanding of how to optimize your website for better lead generation, keep reading for more details. 

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Topics: Lead Generation, generate leads online

Tips for Getting more Website Traffic: Back to Basics

Posted by Liza Cormier on Mon, May 04, 2020 @ 01:00 PM

The first step in any successful inbound strategy is to attract people to visit your site,  but actually putting it into practice can be hard. You're worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that initial step. 

But it shouldn't be forgotten as part of your marketing strategy. The key to making it a priority is to stop believing that generating traffic is impossible. With a few tried-and true methods, it’s very obtainable, but it is important to remember that it can take some time before you start seeing results. To make sure you're in-the-know on these methods, here are some tips for how you can generate traffic to your website.

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Topics: blog content, increasing web traffic

2020 Guide to Optimal Social Media Ad Sizes

Posted by Liza Cormier on Fri, Apr 24, 2020 @ 08:30 AM

Social media marketing and advertising have been vital tools for businesses of all kinds to increase brand awareness, improve customer loyalty, as well as stimulate sales. There are many ways to go about creating content for social media, but one of the most important aspects of any social media platform is visual content. For businesses, visual components of your content is important in order for your followers to make a connection between an image and your brand. In order to ensure the imaging of your content is scaled correctly, follow this guide to various optimal social media ad sizes. 

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Topics: Social Media Marketing, Social Media Content, Facebook Facts, Facebook Tips

The Difficult Conversation. The Hard Choice. The Next Step.

Posted by Jeffrey Cohen on Fri, Apr 17, 2020 @ 09:45 AM

It’s a difficult conversation. During trying times, business owners and C Level Executives have to make hard choices. Departments, programs, and ultimately employees that don’t show any ROI are eliminated.

And there are no shortage of conversations around Marketing Departments and Marketing Programs. No ROI? See ya. But, consider this for a moment, wasn’t this always the case? Shouldn’t this have been the norm?

During a crisis, the stress can shed light on problems that were “OK” or “Business as Usual”. Acceptable status quo. So now, people are starting to ask: "That's nice and all, but is it making us any money?”

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Topics: COVID-19 Response, General Business Tips

How to Approach Digital Marketing During Coronavirus

Posted by Liza Cormier on Tue, Apr 14, 2020 @ 08:45 AM

We have experienced a difficult change in our daily lives since the coronavirus forced us into staying home and avoiding public settings as much as possible. Everyday we are flooded with news updates and reminders to wash your hands and practice social distancing. Because of this, businesses of all kinds have had to close or conduct business in different ways for the safety of customers and employees while trying to minimize the financial impact of all of this. 

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Topics: COVID-19 Response

Why Your Business Should Continue Advertising During Coronavirus

Posted by Liza Cormier on Mon, Apr 13, 2020 @ 12:45 PM

Since the spread of the coronavirus, we have all been affected in some way, which is why it’s important we follow precautions in order to slow the spread and flatten the curve. As we know, the main precautions are to promote social distancing and stay home, both of which have significantly changed the dynamic of our consumer behavior. Businesses have either closed or are unsure how to conduct business during this time. If you’re running a business and are wondering how to adjust your marketing strategies in light of the current situation, keep reading to find out why it’s important to keep advertising. 

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Topics: COVID-19 Response

Tips for CT Businesses to Stay Connected During Shutdown

Posted by Liza Cormier on Thu, Apr 02, 2020 @ 02:00 PM

Due to the coronavirus outbreak across the world, we’ve seen many state-wide shut downs in order to reduce the spread of the virus, and try to flatten the curve. In these times, businesses have to make the best decisions for themselves and their customers in order to stay safe and follow precautions. Many  businesses have resorted to closing, or have been deemed non essential to stay open for business until further notice.

So what can you do to stay connected and retain your customers during this time? If you are closed, you want to be sure your customers know you’re still there and are looking out for their best interest. Here are a few tips on keeping your business connected during the coronavirus shutdown.

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Topics: COVID-19 Response, General Business Tips

4 Ways to Improve Online Customer Loyalty

Posted by Liza Cormier on Tue, Mar 31, 2020 @ 11:15 AM

Customer retention is important for every business, and if you want to utilize social media marketing for brand recognition, you have to figure out how to connect with people online as opposed to in person. When you take away the face-to-face relationship between a business and a customer, it’s important to grab their attention in other ways, such as emails, promotions, and a strong social media presence. Let’s look at 4 ways your business can improve customer retention online. 

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