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How Consumer Behavior has Changed in 2020 [Infographic]

Posted by Liza Cormier on Fri, Oct 23, 2020 @ 03:12 PM

There’s no question our societal reality has changed since the pandemic began back in March, and many of the norms of our daily lives are drastically different. One of the biggest changes to come out of this was the shift in consumer behavior; resources were scarce, stores were closed, and now, we have to try and adapt to a new way of doing things. For marketers, it’s been anything but business as usual.

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Topics: Digital Marketing 2020, Consumer Behavior

Google Analytics 4 New Features

Posted by Liza Cormier on Mon, Oct 19, 2020 @ 04:14 PM

Google Analytics is a marketing tool for businesses to utilize in order to better understand customer preferences, and in turn, create an experience that caters to those preferences.

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Topics: digital marketing, Google Analytics

SEO Trends to Look Out for in 2021

Posted by Liza Cormier on Mon, Oct 12, 2020 @ 08:56 AM

Over the course of the last 10 years, technology has evolved in many ways, and so has SEO. through technological advancements such as Siri, voice assistant, artificial intelligence and more, we’ve seen how quickly the SEO landscape can change. With this year coming to an end, digital marketers are already invested in what could come of SEO in 2021. Here’s a list of some of the top trends marketers can begin learning and working on to be prepared for next year. 

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Topics: Future of SEO, SEO Trends 2021

The Expectations vs. Reality of SEO

Posted by Liza Cormier on Mon, Oct 05, 2020 @ 02:40 PM

Search engine optimization (SEO) is one of the fundamental elements of any marketing strategy. Most businesses looking to utilize SEO know that they want to rank higher among search engines, but don’t necessarily know how to get there. In this blog, we’re going to go over common SEO practices and the expectations associated with each, as well as the realities. 

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Topics: SEO, SEO Basics

Signs Your Website Copy Needs Refreshing

Posted by Liza Cormier on Thu, Sep 24, 2020 @ 04:11 PM

When businesses think of updating their website, the mindset is often geared towards revamping the design and color scheme. All too often, website copy gets left unattended, ultimately devaluing any new flashy images or design that was updated. This is because copy is the underdog of websites. It’s what is going to generate leads and remind your customers why they’re on your site. If you’re unclear whether your existing website copy is causing your more harm than good, here are some signs to help you figure out if it’s due for a refresh.

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Topics: website optimization, Website Copy

Tips for Doing Keyword Research for SEO

Posted by Liza Cormier on Tue, Sep 15, 2020 @ 04:24 PM

 

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Topics: SEO, Keyword Strategy

How SEO and Accessibility Correlate

Posted by Liza Cormier on Tue, Sep 08, 2020 @ 11:43 AM

SEO and accessibility are strongly correlated when it comes to ensuring websites are usable by the people visiting them. Before we get into how the two intersect, let’s go over what web accessibility actually is. 

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Topics: SEO, Web Accessibility

Things to Consider When Hiring a Marketing Agency

Posted by Liza Cormier on Fri, Aug 28, 2020 @ 01:40 PM

Marketing is an integral part of your business’s success, if utilized correctly. Making the jump to hire a marketing agency can provide you with the benefits of a strong marketing strategy, while being able to focus your energy on the other factors that go into running a business. Unfortunately, there are some agencies out there that may seem promising on the outside, but then come to find out they’re a nightmare to work with. That’s why we’ve put together a list of things to consider when hiring a marketing agency to help you make the right choice for your business. 

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Topics: Choosing a Digital Marketing Agency

How to Utilize Facebook Marketing to Your Business's Advantage

Posted by Liza Cormier on Tue, Aug 25, 2020 @ 03:56 PM

With Facebook being one of the most popular social media platforms, it’s also a great resource for businesses to utilize. Businesses of all kinds can benefit from including social media into their marketing mix as it can build brand awareness, help them engage with followers, and hopefully in turn produce paying customers. In this blog, we’ve put together some of the main ways Facebook can give your business a marketing advantage at every stage of the sales funnel.

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Topics: Business Social Media, Facebook Marketing

5 Key Elements of Content Marketing

Posted by Liza Cormier on Fri, Aug 14, 2020 @ 04:54 PM

More often than not, companies will try to ramp up the amount of content they create in order to see more results. But the problem with this tactic is that you’re putting less meaningful content out into the world, when the important thing is to remember your strategy behind it. In leaning too much toward content creation, it’s easy to lose sight of all the other important elements of content marketing. Let’s go over those elements so you can ensure you’re focusing on the right tactics for successful marketing. 

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Topics: content marketing, content marketing strategy

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