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How to Analyze Facebook Data to Better Understand Your Audience

Posted by Liza Cormier on Fri, Apr 16, 2021 @ 12:28 PM

With all the social media platforms we have today, Facebook continues to be the largest social network in the world. It started as a way for college students to connect, now, Facebook hosts almost 3 billion users. On top of being the most used platform, Facebook has become an essential marketing strategy tool.

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Topics: facebook marketing strategy, Social Media Content

How Do I Use My Competitors to Improve my Marketing Strategy?

Posted by Liza Cormier on Wed, Mar 31, 2021 @ 09:17 AM

When creating a marketing plan, there are many different factors to look at: successful marketing campaigns in the past, failed campaigns, your priorities and goals for the upcoming campaign, and more. One major factor that doesn’t get taken into consideration enough, however, is what your competitors are doing. Learning from your competitors marketing efforts can help you make better, more informed decisions about your own campaign. Here are some ways you can use your competitors to improve your upcoming marketing strategy.

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Topics: Keyword Strategy, content marketing strategy, Social Media Content

How to Utilize LinkedIn for B2B Marketing

Posted by Liza Cormier on Thu, Mar 18, 2021 @ 03:12 PM
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Topics: LinkedIn, Social Media Strategy, B2B Marketing

6 Signs You’ve Outgrown Your CMS

Posted by Liza Cormier on Fri, Mar 05, 2021 @ 12:23 PM
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Topics: Content Management System, cms, website responsiveness

When and How to Audit Your HubSpot Portal

Posted by Liza Cormier on Fri, Feb 19, 2021 @ 12:16 PM

Keeping a clean CRM is essential for running a seamless operation, and depending on the size of your portal and company, you may need a robust plan in order to tackle all of what HubSpot can provide. In this blog, we’re going to go over when, why and how to do an audit of your HubSpot account so you can keep your CRM clean, organized and efficient.

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Topics: Hubspot, HubSpot Audit

What are the benefits of Working with a HubSpot Partner?

Posted by Liza Cormier on Fri, Feb 12, 2021 @ 11:51 AM

If you’re at all up to speed on inbound marketing, it’s likely you’ve heard of HubSpot. One of the main success factors of the platform is how easy it is to use in terms of conducting any aspect of an inbound campaign. Unfortunately, just investing in HubSpot alone doesn’t necessarily correlate with generating instant results. That’s where a certified HubSpot partner comes in. So how exactly can working with a HubSpot partner benefit you compared to going at it alone? We’re going to go over how a partner can add value to your inbound efforts so you can generate the results you’re looking for.

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Topics: marketing, Inbound Marketing, Hubspot, Inbound Marketing Strategy

3 Things You Should Know About Content Marketing on LinkedIn

Posted by Liza Cormier on Wed, Jan 20, 2021 @ 09:42 AM

LinkedIn has become more than just a platform for professional networking. A few years ago, LinkedIn opened the use of its publishing platform for all members, which allows everyone to post blogs or promote content. This changed the dynamic of the platform, which was originally a B2B social media platform, to now both B2B and B2C. If you’re looking to ramp up your content marketing, LinkedIn is a great place to improve upon those efforts. However, the platform still varies compared to other social media platforms. Here’s some things you should know about content marketing on LinkedIn.

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Topics: content marketing, LinkedIn, content strategy

Benefits of using Visual Content in PDF Marketing Material

Posted by Liza Cormier on Tue, Jan 05, 2021 @ 03:59 PM

Adding the right images to your PDF marketing material has been shown to turn interested readers into sales. There are a couple reasons why this works, and we’re going to go over them so you can increase the conversion rate of your marketing materials. 

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Topics: marketing tips, digital marketing, effective images

Effective SEO Strategies for Competitive Markets

Posted by Liza Cormier on Fri, Dec 04, 2020 @ 01:15 PM

As consumers, we are constantly looking for the next best thing, which isn’t too hard, since it seems like there is something new created every day. But trying to squeeze into a competitive market as a business, never mind rising above competitors, is no easy task. Successful businesses dominating the market likely know a thing or two about search engine optimization (SEO), the importance of reputation, and marketing tactics. While it’s important to know these things, you also need to know how to implement them strategically in order to see results. This is why we’ve put together some effective SEO strategies to help your business gain visibility in your competitive market, in order to attract more customers. 

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Topics: SEO strategy, Brand Awareness, Google Ranking, increasing web traffic

Reasons to Redesign Your Website

Posted by Liza Cormier on Wed, Nov 18, 2020 @ 01:11 PM

In today’s digital landscape, there are many ways people can find your brand. With social media platforms dominating advertising and branding, there’s much more exposure for businesses to reach new customers. Even with all the outlets available, your website should still be your most important platform. Good websites are what generate conversions and keep people coming back to you. Having an outdated or broken website can be steering people away from your brand, and might mean its time for a redesign.

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Topics: website redesign, website optimization

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