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Tips for CT Businesses to Stay Connected During Shutdown

Posted by Liza Cormier on Thu, Apr 02, 2020 @ 02:00 PM

Due to the coronavirus outbreak across the world, we’ve seen many state-wide shut downs in order to reduce the spread of the virus, and try to flatten the curve. In these times, businesses have to make the best decisions for themselves and their customers in order to stay safe and follow precautions. Many  businesses have resorted to closing, or have been deemed non essential to stay open for business until further notice.

So what can you do to stay connected and retain your customers during this time? If you are closed, you want to be sure your customers know you’re still there and are looking out for their best interest. Here are a few tips on keeping your business connected during the coronavirus shutdown.

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Topics: COVID-19 Response, General Business Tips

4 Ways to Improve Online Customer Loyalty

Posted by Liza Cormier on Tue, Mar 31, 2020 @ 11:15 AM

Customer retention is important for every business, and if you want to utilize social media marketing for brand recognition, you have to figure out how to connect with people online as opposed to in person. When you take away the face-to-face relationship between a business and a customer, it’s important to grab their attention in other ways, such as emails, promotions, and a strong social media presence. Let’s look at 4 ways your business can improve customer retention online. 

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4 Signs Your Website Needs a Makeover

Posted by Liza Cormier on Mon, Mar 30, 2020 @ 11:14 AM

Technology has been full speed ahead over the last few years, and there’s no sign of slowing down. on top of that, social media has transformed into a digital marketing hub, which has surged the competition for businesses to stay relevant. In order to compete in today’s market, your business website might need a redesign, as there are standards that customers look for in terms of accessibility, fresh content, and an engaging experience.

If your website hasn’t been updated in a while, it might be costing your business in both leads and credibility. To help you understand if your website needs a makeover, here are a few key indicators that determine its time for a redesign.

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17 Digital Marketing Tools to Stay on Top of

Posted by Liza Cormier on Fri, Mar 27, 2020 @ 01:00 PM

Google accounts for over 87% of all global search traffic, so it’s understandable that marketing has infiltrated the digital space. There’s so much more to branding now, and translating a clear message to your target audience is crucial if you want to gain traffic to your page. We’ve compiled a digital marketing checklist of all things necessary to help you optimize your content online.

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Do's and Don'ts of Social Media Marketing

Posted by Liza Cormier on Tue, Mar 10, 2020 @ 10:08 AM

When branding through social media marketing, you want the message of your company to transcend through your content. When done correctly, using online platforms can help you reach your audience better and more personally, and increase your brand engagement as well.

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Social Media Marketing Ideas to Keep Your Content Interesting

Posted by Liza Cormier on Thu, Feb 27, 2020 @ 11:51 AM

Coming up with new and engaging content can be challenging while also juggling all other aspects that go into running a company. But it doesn’t have to be too difficult, taking the time to keep up on the trends and read blogs like this can help you stay on top of your social media marketing! We’re going to go over some of the best social media marketing ideas to use this year to keep your content diverse and appealing to your followers.

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Topics: Social Media Content

How to Effectively Reach Your Target Audience on Facebook

Posted by Liza Cormier on Tue, Feb 25, 2020 @ 10:15 AM

Social media isn’t just about keeping up with what your friends and family did over the weekend. Now, various platforms have become marketing hubs that allow businesses to target a specific audience to make users aware of the products or services they offer, and because so many people use social media, it’s a great opportunity for businesses to spread brand awareness.

With the creation of popular social media platforms such as twitter, Instagram and snapchat, Facebook has been a leading platform and continues to be the most popular. The amount of users on Facebook creates a very high chance of engaging with customers of all types.  Depending on what kind of business you’re in, there are many age demographics to target your brand too. The way to get users to actually find your brand is to use various marketing tools to creating engaging content. If you have a business and want to optimize how to reach your target audience, here are a few tips to doing so through Facebook.

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Topics: facebook marketing strategy, Facebook Advertising

What are the Top Social Media Marketing Trends for 2020?

Posted by Liza Cormier on Tue, Feb 18, 2020 @ 11:00 AM

Social media has been the forefront of digital marketing for some time now, continuously evolving to improve consumer experiences. And while there’s users who don’t necessarily log in with the intent to buy a product or service advertised on these various platforms, social media has become a more interactive way of creating that opportunity.

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Topics: Social Media Marketing, Social Media for Business, Social Media Content, Digital Marketing 2020

What are the Top Digital Marketing Trends for 2020?

Posted by Liza Cormier on Tue, Feb 04, 2020 @ 11:15 AM

Marketing is all about your target audience - who you are trying to sell your product or service to. It's vital to bringing customers in, and making sure they come back. As a business, you want to continue that flow, as you grow and innovate the products or services you are offering.

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Topics: Digital Marketing Agency, Digital Marketing Tips, Digital Marketing 2020

5 Facebook Tips for Law Practices

Posted by Jeffrey Cohen on Tue, Jan 28, 2020 @ 09:45 AM

Social media has become more impactful than ever before in 2020. Businesses small and large have turned to Twitter, Instagram, and Facebook to grow their brands and build on their clientele. Yet, all to often attorneys or lawyers can overlook the potential impact social media platforms can have on their practices. Facebook alone houses over a billion users from which a clear strategy, and a little effort, can easily pay off. Here are 5 Facebook tips on how to reach those future clients.

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