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How the Importance of Google Rank Has Changed

Posted by Catherine Hatch on Wed, Jul 18, 2018 @ 11:44 AM

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

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Topics: Search Engine Optimization, Google Ranking, Changes to Google, SEO Trends

How to Create Buyer Personas for Your Marketing Strategy

Posted by Catherine Hatch on Thu, Jul 12, 2018 @ 10:15 AM

Content marketing is an essential part of successful businesses’ online marketing strategies. When creating content, it’s important to consider your target buyer personas to tailor your content appropriately. When establishing buyer personas, you need to consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you target your digital content.

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Topics: buyer personas, Creating Buyer Personas

5 Reasons to Keep Your Blog Active

Posted by Catherine Hatch on Tue, Jul 10, 2018 @ 10:45 AM

In this day and age, most businesses who care about SEO understand the value of blogging. However, many businesses make half-hearted attempts to establish a blog, posting once per month and eventually fizzling out entirely. These blogs do not provide the same value for websites, SEO and otherwise, as active blogs. We’ve compiled a list of the top reasons why it’s important to keep your blog active. It’s not enough to simply have a blog, you’ll need to keep posting to yield the results you’re expecting.

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Topics: Blogging for Business, Active Blogging, Regular Posting

5 Things to Do After Your Website Launches

Posted by Catherine Hatch on Thu, Jul 05, 2018 @ 10:15 AM

Finally, it's done! After weeks (maybe even months) of frustration and friendly bickering with a designer, you're ready to launch your company's crowning jewel, a stunning new website.

After all the sweat, tears, and countless cups of coffee, it may be difficult to know where to turn next after your website launches; however, doing nothing is the best way to undo all the hours of hard work that went into developing the site.

We want your website and business to succeed, and we understand the desire to want everyone to view your big accomplishment. If you're wondering, "what should I do after my website launches?" we’ve got you covered.

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Topics: Web design tips, Website Launch, Digital Marketing Tips

How to Manage Your Social Media on Vacation

Posted by Catherine Hatch on Tue, Jul 03, 2018 @ 10:15 AM

The summer is the perfect time to take some time off of work, head to the beach, and relax. When you take a vacation, usually you’ll want to be completely free of anything work-related, including managing social media. However, taking a vacation doesn’t have to mean that your accounts go silent for a week. In fact, your accounts shouldn’t go silent for a week. We’ve compiled a list of tips to help you manage your social media accounts on vacation. With these tips, you can keep your social media active without worrying about it when you’re trying to relax.

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Topics: Social Media on Vacation, Social Media Management, Social Media Scheduling

8 Mistakes That Could Be Driving Visitors Away From Your Site

Posted by Catherine Hatch on Thu, Jun 28, 2018 @ 10:15 AM

Most people can spot a good website, but it can be difficult to figure out the specific factors that make a website less than perfect. Unfortunately, when your website has flaws, it can often frustrate visitors and cause them to leave your site. We've compiled a list of some of the most common mistakes that people make when creating a website. These mistakes are ones that can often drive people away from a website. To keep people on your website for longer, avoid the following mistakes.

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Topics: web design, web design mistakes, Website Mistakes

How to Write Better Blog Titles

Posted by Catherine Hatch on Tue, Jun 26, 2018 @ 10:15 AM

Blogging is an important part of your digital marketing strategy. Writing good content is important, but if your headline is weak, then no one will read it! A strong headline will help draw in potential readers and improve your click through rates. Here are some tips to improve your blog titles.

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Topics: Blogging for Business, blog titles, blogging tips

7 Ways to Give Your Website a Summer Spruce

Posted by Catherine Hatch on Thu, Jun 21, 2018 @ 10:30 AM

Website traffic often goes down in the summer, which creates a perfect window to give your website a little revamping! Changes to your website in the summer are a great idea because they can go somewhat unnoticed, allowing you the opportunity to repeatedly make tweaks without confusing visitors. While these improvements will go largely unnoticed, they will help improve traffic to your site. Here are some ways you can freshen up your website this summer.

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Topics: website redesign, Summer, Summer Website Changes, Website Changes

4 Reasons Your Business Needs a Social Media Calendar

Posted by Catherine Hatch on Tue, Jun 19, 2018 @ 02:15 PM

An Internet presence is essential to the success of a business in 2018, and social media is an important part of this presence. Social media is a great way to reach potential customers, connect with existing customers, and humanize your brand. When you use social media properly, you can promote your brand and generate more leads.

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Topics: Infographics, Social Media Strategy, Social Media Calendar

5 Digital Marketing Tips for Restaurants

Posted by Catherine Hatch on Fri, Jun 15, 2018 @ 10:30 AM

The success of your business in this day and age is highly dependent on your online presence. In the restaurant world, an online presence is especially important, as people are often performing mobile searches for a place to eat close by while they’re on the go. For this reason, a strong digital marketing strategy is essential to the success of your restaurant. We’ve compiled a list of tips to help restaurant managers and owners perfect their digital marketing strategy to ensure their restaurant’s success.

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Topics: Digital Marketing for Small Businesses, Digital Marketing for Restaurants, Digital Marketing Tips

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