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How Do I Create Blog Titles That Readers Want To Click?

Posted by Brandon Choquette on Mon, Nov 21, 2022 @ 10:30 AM
So, you've been working diligently on your blog: you put the necessary thought and effort into your blog name, your site title and tagline, and you've even picked a few images to add emotional value to your posts. You take the time to read and re-read your drafts to make sure they address your customer's concerns. But, how do you make sure your blog titles stand out in a saturated market?

Crafting interesting post titles is one sure-fire way to grab a reader's attention and attract followers and visits. So, here's a few tips to keep in mind as you write your next set of blog title ideas for an upcoming campaign.
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Topics: blog titles, blog tips, blogging

5 Social Media Mistakes That Sabotage Engagement

Posted by Brandon Choquette on Mon, Nov 14, 2022 @ 11:15 AM

Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers. After all, increasing social media engagement directly improves the chances of your content showing up in people’s news feeds. So, how exactly does one work to increase Facebook engagement without sounding like a desperate car salesman trying to meet quota? Let’s start by ensuring that you’re not doing anything the could jeopardize your engagement; unfortunately, there are many mistakes that could do just that.

This post provides a brief overview of five common but damaging social media mistakes that inevitably hurt engagement.

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Topics: Social Media Marketing, social networking, Business Social Media, Engagement

Is My Business a Good Fit for Paid Search?

Posted by Brandon Choquette on Mon, Nov 07, 2022 @ 02:15 PM

Digital marketing has undergone quite the transformation since the turn of the millennium. While there are still some remnants of the Wild West spirit evident in online marketing, it’s important to be realistic about what can be achieved in a given timeframe, especially when you’re considering entering competitive markets or competing with established brands.

Unfortunately, many businesses neglect to consider whether or not their organizations are prepared to support a paid search program before jumping in and spending a lot of money. Paid search campaigns can deliver strong results, but it's important to explain when and why it may not be right for every business or every situation. In this post we’re going to examine several factors that help to determine whether a paid search campaign is worthwhile for your business.

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Topics: Paid Search, Paid Search Management

6 Tips to Help you Find a CT Web Design Company

Posted by Brandon Choquette on Mon, Oct 31, 2022 @ 09:00 AM

Planning for a website redesign is certainly enthralling, but also equally overwhelming. Redesigning a website is a complex process, so selecting the correct agency for your business can be a difference-maker in your results.

With a multitude of factors to consider, it is important to have a defined list of expectations and criteria. To assist you with this, you can explore these six tips concerning the selection of a web design agency for your next project.

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Topics: website redesign, CT website design

5 Quick Holiday Marketing Tips for ECommerce Websites

Posted by Brandon Choquette on Mon, Oct 24, 2022 @ 03:27 PM

Is your eCommerce website ready for the influx of holiday shoppers? Retail eCommerce holiday sales continue to grow year over year. Online shoppers are scouring the Internet for holiday deals earlier each year, so it's important to work on your website as early as possible so you can get the most out of your store.

Plus, it's likely you will be barraged with customer questions and support requests, not to mention selling and shipping your products-- working on your website ahead of time will certainly save you a few headaches.

Want to improve your eCommerce website's ability to draw in new customers and delight old customers? Take a peak at 5 holiday marketing tips designed to turn your site into a lead generation machine!

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Topics: holiday marketing campaign, Ecommerce, Holiday Marketing Tips, 2017 Marketing tips

How to Spot a Bad Web Design Company

Posted by Brandon Choquette on Mon, Oct 17, 2022 @ 02:00 PM

Each month when we bring in new clients, there are a few who are bound to have been mistreated by a web designer in the past.

Cleaning up or fixing another developer's mistakes is one of the least exciting parts of the job; however, we relish the opportunity to dispel any notions of distrust and prove our worth to new clients.

Check out a few telltale signs that will help you to spot a bad web design company before you end up under contract with a website you hate.

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Topics: website redesign, Web Developers, CT Web Design Company, Website Strategy

6 Signs Your Website Needs an SEO Audit

Posted by Brandon Choquette on Tue, Oct 11, 2022 @ 08:00 AM

 Are you looking to improve your rankings in Google? Of course you are— it’s an important item featured on the To-do lists of digital marketers across the world. Most marketers understand and appreciate that an effective SEO strategy is a critical component of any online marketing strategy.
Despite the growth of social media platforms, there’s no denying that people still rely heavily on search engines for relevant information, including researching companies and their products and services.
So naturally, if you want your business to be found and stand out from the masses, you need to show up near the top of these searches.
You may already have an active SEO strategy in place for you website, but are you seeing the results you want, or are you stuck, middling on page 5 of Google search? This post discusses several SEO mistakes that indicate it may be time for a full site SEO audit.

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Topics: SEO, SEO Audit

4 Tips for Launching Your Start-Up

Posted by Sarah Gamache on Wed, Oct 05, 2022 @ 12:00 PM

There’s no better time to launch a start-up than right now. However, for those who do not know much about launching a start-up, this can be a daunting task with many pieces that come together like a puzzle. We’ve got your back during this intimidating process, here’s 4 tips you’ll need to successfully launch your start-up.

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Topics: online marketing, Startup Company, Website

5 Important Website Design Mistakes to Avoid Like the Plague

Posted by Brandon Choquette on Thu, Sep 29, 2022 @ 09:51 AM

The presentation of a website's homepage is the first thing a visitor sees, so if it is confusing, or aesthetically unappealing, it may be the last thing they see on your site.

A website should be clean, easy to navigate and read, prompting visitors to click through content and return for more. There are certainly many nuances to creating an effective and attractive site, and avoiding these web design mistakes will definitely help you along the way.

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Topics: web design mistakes

4 Quick Tips to Help Customers Find Your Website

Posted by Brandon Choquette on Wed, Sep 21, 2022 @ 09:45 AM

 Whether you're a new marketer or a veteran, you know that it's important to attract visitors to your site. However, sometimes it's easier said than done. You're worried about a myriad of other things like getting bottom-line results or keeping up with the latest marketing trends, so it's easy to forget about that first step. The key to making it a priority in your marketing strategy is to believe that generating traffic is possible. Increasing website traffic and visitors doesn't have to be a gamble-- there are a few secure ways people do it. To make sure you are aware of these tips, we have broken down some of the most effective ways you can generate traffic to your website

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Topics: SEO Marketing, Paid Search Management, SEO Factors, Google My Business, Adwords

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