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Web Design Mistakes That Create A Poor First Impression

Posted by Brandon Choquette on Mon, Jan 23, 2023 @ 11:00 AM
The web design process can be fraught with disappointment: you invest time, money, and great effort without any guarantee of the results you long for. Perhaps you hoped for a tidal wave of visitors and were left with only a handful of people visiting your site on a daily basis.

While a failed web project can leave you feeling hopeless, there are changes you can make to get on the right track. While you may need to adjust your SEO or marketing strategy, it's essential that you consider adjusting your site's design, an often neglected component that drives online success. Website design mistakes can certainly sabotage your marketing efforts, so to avoid this, we've covered a few common web design mistakes and how to avoid them. Ready to get started?
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Topics: web design, online marketing, user experience, digital marketing

Marketing Tips: How To Respond To Negative Online Reviews

Posted by Brandon Choquette on Mon, Jan 16, 2023 @ 11:00 AM

Online reputation can be difficult to manage. Today, with so many consumers posting, reading, and sharing online reviews of local businesses, it is critical for every business owner to actively manage and monitor online reviews, which are a major factor in shaping reputation. So what should you do when you get a bad online review? How should you respond when your reputation is on the line? Here are some tips to help you handle the situation.

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Topics: marketing tips, Yelp, negative reviews, online reputation

What Are the Common Reasons for a Website Redesign?

Posted by Brandon Choquette on Mon, Jan 09, 2023 @ 01:43 PM

Besides supplying convenience, websites establish company credibility and brand trust. With the explosive growth of online marketing and digital content consumption, it has become crucial for companies to go beyond  a functioning website,  to have an effective eye-popping masterpiece.

Some businesses may require unique functionality for their website. It may be to support a product or service, generate sales leads, provide information for investors, media or press, and increase brand awareness and more. A good web development firm will be able to guide you on specific measures that can be implemented within the design to help achieve those goals. This post covers a few common reasons why businesses decide to redesign or upgrade their website.

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What are the Top Trends for SEO in 2023?

Posted by ImageWorks on Sun, Jan 01, 2023 @ 12:28 PM

As we look towards 2023, it's important for businesses to stay on top of the latest SEO trends in order to stay competitive in the online marketplace. Here are the top SEO trends that businesses should be aware of in the coming year.

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6 Website Mistakes That Drive Away Visitors

Posted by Brandon Choquette on Tue, Dec 27, 2022 @ 10:26 AM
We all know a good web site when we see it, but what exactly makes a website's design "bad?" This post explores a few common web design mistakes to gain a better understanding of what to look for when seeking to create an excellent user-centered website. Designing a new website can be a complex process-- typically there are many ways to approach problems.
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Topics: CT web design, web design mistakes

Which Outdated Digital Marketing Strategies Should You Abandon In 2023?

Posted by Brandon Choquette on Tue, Dec 20, 2022 @ 08:00 AM

What's the most challenging aspect of leveraging digital marketing strategies for your business? The constant changes. Unlike other sectors, digital marketers are subject to unexpected updates and industry shifts-- at any time. Worst of all, if you're not quick enough to adapt, your business and livelihood could be at risk-- it's essential that you remain vigilant.

And, it's not just Google that online marketers need to worry about, but also the latest gadget innovations.

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Topics: Keyword Strategy, content marketing strategy, Digital Marketing Trends

5 SEO Mistakes That Sabotage Your Page's Ranking Ability

Posted by Brandon Choquette on Mon, Dec 12, 2022 @ 10:14 AM
SEO requires constant research and an ability to stay up-to-date with latest best practices. However,  it's easy  to get left behind in the doldrums of Google's search engine results pages if you can't keep up with new trends and searching patterns. While many white hat SEO professionals do great work for their clients, there are always nefarious black hat SEO practictioners that use ill-advised strategies.

Continue reading to learn common SEO mistakes that could lead to low page ranking. Avoiding these common mistakes will open up more opportunities for natural SEO growth.
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Topics: SEO strategy, SEO Mistakes

What Should I Do After My Website Launches?

Posted by Brandon Choquette on Mon, Dec 05, 2022 @ 01:00 PM

 Finally, it's done! After weeks (maybe even months) of frustration and friendly bickering with a designer, you're ready to launch your company's crowning jewel, a stunning new website.

After all the sweat, tears, and countless cups of coffee, it may be difficult to know where to turn next after your website launches; however, doing nothing  is the best way to spit upon all the hours of hard work that went into developing the site.

We want your website and business to succeed, and we understand the desire to want everyone to view your big accomplishment. If you're wondering, "what should I do after my website launches?", fear not.

This post discusses five crucial tasks to complete after you've launched your new website.

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Topics: website redesign, content strategy, Website Launch

5 Quick Tips To Refresh or Repurpose Old Blog Content

Posted by Brandon Choquette on Mon, Nov 28, 2022 @ 01:04 PM

Fresh content is at the heart of your inbound marketing and SEO efforts. Posting new, fresh, and engaging content helps users to find you, spreads the word about your brand, and can get people interested in what you have to say and offer. Now imagine being expected to crank out new content day after day and month after month with no sign of respite!

Even for gifted writers, that sounds quite daunting. What's a writer to do? The answer is simple: repurpose your best blog material and turn it into fresh, new material that can bring in more traffic and higher conversion rates. This tactic only works if you do it well, so take heed. This blog offers five quick tips to help struggling content creators to refresh or repurpose old blog content.

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Topics: SEO, blog post, content, CT Inbound Marketing, website traffic, Google, eBook, conversion rates

How Do I Create Blog Titles That Readers Want To Click?

Posted by Brandon Choquette on Mon, Nov 21, 2022 @ 10:30 AM
So, you've been working diligently on your blog: you put the necessary thought and effort into your blog name, your site title and tagline, and you've even picked a few images to add emotional value to your posts. You take the time to read and re-read your drafts to make sure they address your customer's concerns. But, how do you make sure your blog titles stand out in a saturated market?

Crafting interesting post titles is one sure-fire way to grab a reader's attention and attract followers and visits. So, here's a few tips to keep in mind as you write your next set of blog title ideas for an upcoming campaign.
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Topics: blog titles, blog tips, blogging

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