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The Impact of Coronavirus on SEO [Infographic]

Posted by Liza Cormier on Fri, Aug 07, 2020 @ 05:16 PM

From an SEO standpoint, there has been an overwhelming amount of data that is being analyzed about the impact coronavirus has had on various industries. People have spent more time on their devices looking up news coverage, updates on COVID-19 cases around the world, and more importantly, where they can find toilet paper and hand sanitizer near them.

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Topics: SEO, SEO trends 2020, COVID-19 Response

4 Content Tips for Marketing Success

Posted by Liza Cormier on Thu, Jul 23, 2020 @ 04:08 PM

No one could’ve predicted the impact COVID-19 would have across business activities, especially marketing. Throughout the last few months, many businesses have somewhat or completely halted their marketing efforts, as they know their target audience isn’t interested in engaging with them. It’s been trying times, but in adversity lies opportunity, and many businesses may not know how much success their digital marketing efforts could yield right now.

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Topics: content marketing

How to Improve Your Content Performance

Posted by Liza Cormier on Thu, Jul 16, 2020 @ 02:14 PM

Regularly posting content for your business is important in order to stimulate brand awareness as well as define your target audience by analyzing the different demographics you’re attracting. Good content is one thing, but great content will see far better results. There are various marketing tactics you can utilize to make some great content that not only performs, but hopefully results in conversions. Keep reading for more detailed ways you can improve your content performance.

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Topics: Content Writing, website content writing tips

How to Perform a Content Audit

Posted by Liza Cormier on Wed, Jul 15, 2020 @ 12:00 PM

A content audit can help you determine the performance of your website’s content and how you can improve upon it. A content audit is more than just reading through your website’s content. For an effective content audit, you’ll need to rely on some online tools to help get the data you need. If you think it’s time for a content audit, keep reading to find out what you’ll need and how to perform one. 

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Topics: quality content, Content Audit

What is a Content Audit?

Posted by Liza Cormier on Mon, Jul 13, 2020 @ 12:00 PM

All websites should have good content. So how do you know whether or not your content is good? A content audit can help you determine its performance and improve your website’s quality. If you think a content audit is something that would benefit your website, keep reading to learn more about what a content audit is and why it’s important. 

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Topics: content

How to Write a Blog Post

Posted by Liza Cormier on Thu, Jul 09, 2020 @ 03:50 PM

Blogs can be an integral part of a company’s marking efforts, yet they often fail due to poor SEO and marketer’s inability to maintain them. So how can you ensure your blog posts are reaching your target audience and generating traffic that can be turned into leads? We’re going to go over some of the fundamentals of blogs including what they are, what makes a good blog post, and how to write one.

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Topics: ingredients for a blog post

What is Engaging Content?

Posted by Liza Cormier on Fri, Jun 26, 2020 @ 09:38 AM
The word “engaging” gets tossed around in the SEO world quite a bit, especially when referring to content. Many people waste time and energy trying to create content with little to no results. That’s why having engaging content - which entices people to take action - proves to be more successful. In this blog, we’re going to go over some of the fundamentals of engaging content, how it’s measured, and why it’s important. 
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Topics: Engagement, Social Media Content

Organic vs. Paid Social Media: Pros and Cons

Posted by Liza Cormier on Fri, Jun 19, 2020 @ 12:59 PM

Understanding the difference between organic and paid social media isn’t too hard of a concept as the names of each explain themselves - Organic is free social media content curated to reach your followers, while paid is also shared with your followers but can potentially reach further, but is promoted at a cost. But what is important to distinguish between the two are the strengths and weaknesses of each. We’re going to go over some of the pros and cons that come with both organic and paid social media. 

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Topics: Business Social Media, Paid Social Media

How to Boost Your Customer Retention Rate

Posted by Liza Cormier on Thu, Jun 11, 2020 @ 01:36 PM

Business and industry leaders of any kind have various goals they wish to achieve, but one they most certainly have in common is growth. When you think of business growth, that usually pertains to gaining new customers. Although this is a key to success, the plan for acquiring those customers in order to grow your business isn’t always as cost-effective or beneficial as it may seem. This process requires identifying, qualifying, and nurturing leads to then hopefully convert those leads into paying customers. So rather than only focusing on gaining new customers, a more effective way of reaching your growth goals is to invest your time in retaining your existing customers. 

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Topics: converts leads into customers, Boost Conversion Rates

4 Content Marketing Strategies to Act on During Coronavirus

Posted by Liza Cormier on Fri, Jun 05, 2020 @ 11:28 AM

Due to the impact of the pandemic, your business and its content marketing action plan has most likely suffered from its detrimental impact. There are certain industries (restaurants, hospitality, real estate, transportation, travel) that have been hit the hardest by the pandemic. From the perspective of content marketing, there aren’t really that many people showing interest in these areas. This means the content that is being put out isn’t attracting qualified leads. So what can your business do? We suggest modifying your content marketing action plan and view it through a COVID-19 lens. It’s important to remember most of your audience is still anxious and facing a host of challenges, so why not help them find answers. We’re going to go over five content marketing strategies you can do to stay mindful of the needs of your audience. 

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Topics: Content Optimization

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