If you aren't already running a paid search marketing campaign, you are missing out. Recent studies have found that between 70-80% of consumers research a company online before visiting the business in person or making a purchase with them. Paid search ads appear on the first page of search results, and could sway all of these consumers into choosing your company as they research products or services. Here are four of the best reasons why you should start investing in paid search advertisements today.
If you are looking to increase web traffic fast, there is no better method than investing in search engine advertisements. A professional marketer can set up a pay-per-click campaign in about half an hour if they are familiar with the advertising platform. This means that after you finalize a paid search campaign with a digital marketer, your website advertisements could be featured on the first page of major search engines within the hour.
Paid Search campaigns are great for new businesses who just launched their website or companies with little to no existing digital presence who are looking to make a splash online fast. However, paid search marketing does not just produce quick results, but consistent ones as well. With a pay-per-click model, the amount of traffic being directed to your website is tied directly to how much you are willing to pay.
When advertising on social media platforms such as Facebook, you can customize your advertisements to target your ideal audience. For example, if you are hoping to spread awareness about your local business you can filter your target audience by location. If you are marketing a product for young adults who love sports, you can narrow your audience by age and interests. You can even use negative keywords to filter out traffic that will not lead to conversions.
Since search engine advertisements are open to anyone who can pay enough to win an auction, chances are your competitors are already paying to have their ads shown every time someone searches for your business. If you aren't paying for those ad placements someone else will, enabling them to redirect potential customers away from your company.
Paid search is one of the best ways to spread your brand's awareness and reach. With a pay per click model, you will only be paying for advertisements every time someone clicks on them. However, these paid search ads are still promoting your business even when users are not clicking them. Whenever someone conducts a search containing keywords you are targeting in a paid search campaign, your business will appear at the top of the page. Even if consumers are not directly interacting with your advertisement, continuously seeing your company name will make them more aware of your services.
Find out what you are doing wrong, where the missed opportunities are, and most importantly if your paid search programs are working for you so that you can lower cost and increase your conversion rates. The SEM team at ImageWorks will examine important key metrics and let you know what our highest priorities would be to get your campaigns in the best of health. If you don’t have the necessary resources, we offer flexible management solutions and pricing models to meet your needs.
Call 860-454-0582 and ask for sales to schedule your free audit today.