<img height="1" width="1" src="http://www.facebook.com/tr?id=350150852021937&amp;ev=PageView&amp;noscript=1">

ImageWorksBlog

Dean Ravenola

Recent Posts

Top SEO Trends for 2020

Posted by Dean Ravenola on Fri, Jan 17, 2020 @ 12:26 PM

2020 is here, and over the past year, SEO has changed drastically. While the fundamentals of getting websites to rank higher haven't changed, the strategies involved are constantly evolving. Recently, three different types of search have been trending upwards, and are predicted to play a major part in attaining SEO success in the new year. Here are the top SEO trends you need to know about in 2020:

Read More

Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Future of SEO, SEO Marketing, Local SEO, SEO Trends, SEO content, SEO strategy 2020, SEO trends 2020, SEO 2020

9 Tips to Improve Your Company LinkedIn Page UPDATED January 2020

Posted by Dean Ravenola on Sat, Jan 11, 2020 @ 02:56 PM

LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.

Read More

Topics: Social Media Marketing, LinkedIn, Business Social Media

How to Create Buyer Personas for Your Marketing Strategy

Posted by Dean Ravenola on Thu, Jan 09, 2020 @ 10:15 AM

Content marketing is an essential part of any successful businesses’ online marketing strategies. Before creating content, it’s important to create target buyer personas so you can tailor your content appropriately. When establishing buyer personas, consider every aspect of their character to make sure you address every interest and concern that could possibly be raised. Read below to learn how to create fully-formed buyer personas that will help you more accurately target your digital content.

Read More

Topics: buyer personas, Creating Buyer Personas, 2020 Marketing, Digital Marketing 2020, Digital Marketing Applications

Understanding Political Digital Advertising in 2020

Posted by Dean Ravenola on Tue, Dec 24, 2019 @ 11:00 AM

With so many recent changes in political digital advertising, most political campaigns have had to adjust their marketing strategies. Some social media sites, such as Twitter, have even banned political and issue advertising altogether. Keeping up with all of the changes can be exhausting, so for your convenience, ImageWorks has compiled a list of things you need to be aware of, hopefully giving you a solid understanding of political digital advertising in 2020.

Read More

Topics: Digital Marketing Trends, Digital Marketing Campaign, Political Campaign Advertising, Digital Marketing for Politics, Digital Ads, Facebook Advertising, Website Changes, Changes to Google, Advertising on Google

What is the BERT Google Algorithm Update?

Posted by Dean Ravenola on Sat, Dec 07, 2019 @ 11:11 AM

One of the biggest changes to Google's search system in years has arrived, BERT. BERT stands for Bidirectional Encoder Representations from Transformers. In plain English, this means that BERT is a neural network-based technique for natural language processing pre-training. Still confused? Put as simply as possible, BERT will help Google's search engine understand language a bit more like we humans do. With this new algorithm update, Google will be able to better comprehend the nuances and context of words used in searches and therefore produce more relevant results.

Read More

Topics: SEO, SEO Tips, long tail seo, SEO strategy, seo performance, Google Algorithm, Future of SEO, Google updates, Google, SEO Company, SEO Marketing, Changes to Google, SEO Trends

The Ultimate Guide for Growing Your Business Online

Posted by Dean Ravenola on Mon, Nov 25, 2019 @ 01:54 PM

Nowadays, there are a plethora of different ways to grow your business online. Some options, such as paid search or social media advertising, require an investment but produce faster results. Other strategies, such as search engine optimization, can be done for next to nothing but could take longer to show significant results. Although it may seem easier to focus on one marketing tactic at a time, the most effective campaigns actually utilize a combination of different marketing approaches at the same time. By using multiple digital marketing tactics in tandem, you can increase brand awareness, drive more traffic to your website, and convert more leads into sales all from the comfort of your home. Here are some of the best ways to grow your business online so you can figure out what combination is best for your company.

Read More

Topics: Social Media Marketing, SEO, website redesign, Paid Search Marketing, SEM

Do's and Don'ts For Creating Compelling Infographics

Posted by Dean Ravenola on Sun, Nov 17, 2019 @ 02:04 PM

Infographics are one of the most popular kinds of content in any marketing campaign. These graphics are visual representations of information, data, or knowledge that are designed to present content clearly and concisely. However, even with top of the line infographic design software, creating effective infographics is no easy task. To help you with your visual content marketing, here are the top do's and don'ts for creating compelling infographics.

Read More

Topics: content marketing, content, helpful content, interesting content, Content Quality, quality content, visual content, Content creation, Infographics, Social Media Content, Content Marketing Trends

4 Reasons You Should Invest in Paid Search Marketing

Posted by Dean Ravenola on Fri, Nov 15, 2019 @ 09:45 AM

If you aren't already running a paid search marketing campaign, you are missing out. Recent studies have found that between 70-80% of consumers research a company online before visiting the business in person or making a purchase with them. Paid search ads appear on the first page of search results, and could sway all of these consumers into choosing your company as they research products or services. Here are four of the best reasons why you should start investing in paid search advertisements today.

Read More

Topics: Paid Search, Paid Search Management, Paid Facebook Ads, Paid Social Media, Paid Search Marketing, SEM

3 Types of Digital Marketing to Generate More Leads [Infographic]

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:18 PM

Generating a healthy amount of leads can be a difficult task no matter what industry you work in. However, with the help of digital marketing, you can turn your website into a lead generation machine! Digital marketing takes advantage of online channels such as social media and search engines to drive more potential customers to your company website. Although there are a number of different effective marketing strategies, here are three of the best kinds of digital marketing for generating more leads...

Read More

Topics: Social Media Marketing, SEO, Search Engine Optimization, digital marketing, Search Engine Marketing, SEO Basics, Paid Search, Digital Marketing Tips, Digital Marketing 2020, Paid Search Marketing

5 Handy Online Resources for Digital Marketing

Posted by Dean Ravenola on Mon, Nov 11, 2019 @ 01:17 PM

Marketing your business online can be overwhelming if you are not familiar with either social media or digital marketing strategies. There are social profiles you need to set up, post content you need to create, photos that you need to format properly. Luckily, there are a number of helpful resources online for business owners looking to promote their company through online channels. Here are some of the most powerful tools for digital marketing you can find online.

Read More

Topics: online marketing, online lead generation techniques, digital marketing, Digital Marketing Trends, Digital Marketing for Small Businesses, Digital Marketing Tips, Digital Marketing 2020, Digital Marketing Tools, Digital Marketing Applications, Digital Marketing blogs

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all