The holiday season is the time of year to celebrate with friends and family, relax, and even take a vacation. If you’re planning on taking a vacation this holiday season, you might be worried about your business’s social media account. Consistent posting on your business’s social media is essential to its success. So, when you go on vacation, you have to find a way to manage it. Here are some tips that can help!
One of the most important things to remember when taking a vacation from your social media is to schedule your content in advance! Services such as Hubspot, Hootsuite, Buffer, and many more will allow you to create posts ahead of time and schedule them for different times in the future. If you schedule all of your posts before you go, you can take two weeks off and still have multiple social media posts every day! Scheduling your content is a great way to keep your social media active while you take a break.
When scheduling your content, you should shy away from anything that might be controversial. If you’re going to be away from social media and not monitoring your posts, you should avoid anything to which your followers might be a negative reaction. You won’t be there to do damage control or monitor comments. If you post controversial content, there might be backlash, angry comments, or even longwinded back and forth arguments under your post. If you will not be monitoring and responding to comments, you should avoid posts that might illicit this type of response.
Emergencies do happen, even when you’re away, so it’s important to have a plan in place. Have someone assigned to monitor activity on your social media while you’re away. They will be able to handle any potential emergencies such as an account shutdown or hacking. If a significant event suddenly occurs while you’re on vacation, you will have the ability to address it on your social media. Backup plans are essential when you’re going to be away in order to be prepared for anything unexpected that might occur.
If you’re not committed to the idea of completely unplugging during your vacation, you might consider downloading social media apps on your phone. These apps will allow you to quickly check up on your business’s social media while you’re on the go. You can write out a quick post or delete an unsavory comment quickly and get right back to your vacation. Social media apps are a great way to monitor your social media on the go without interrupting your vacation.
If you need help managing your social media while you’re away, the best option is really to use a social media marketing agency. Your agency will always be monitoring your social media and posting consistently. You will never have to worry about managing your social media on nights, weekends, vacations, or any other time. When you use a social media marketing agency, your social media will always be handled.
Does your social media marketing strategy consistently fall short of your goals? Knowing is half the battle. If it’s time to rethink your strategy, all is not lost. Do research on what others in your industry are doing in social media: what works, what doesn’t and their tone. Take the time to get to know what your potential clients or customers want to see from you.
We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.