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Catherine Hatch

Recent Posts

Your Website Just Launched—Now What?

Posted by Catherine Hatch on Thu, Aug 15, 2019 @ 11:15 AM

The launch of a new website is an exciting event for a business. The importance of a strong online presence in the digital age cannot be overstated, so it’s essential to have a high quality website that reflects you and what you can offer your customers. Whether you’re launching a first ever website or a complete redesign of an old site, it’s important to properly promote your new site and prepare for next steps. In the article below, we will break down the steps that you should take after launching your site, including promotion efforts and steps to plan for future success.

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Topics: Website Launch, New Website

How to Increase Open Rates With Better Email Subject Lines

Posted by Catherine Hatch on Tue, Aug 13, 2019 @ 01:44 PM

One of the most important parts of a successful digital marketing strategy is a strong email marketing campaign. After prospects visit your website, email marketing campaigns can help you reach out and remind prospects of your business while keeping them engaged. However, to have success with your marketing emails, your prospects will need to open them. Creating compelling email subject lines will help entice your prospects to open your emails and interact with your brand. For this reason, we’ve compiled a list of tips to help you write better email subject lines.

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Topics: email marketing campaign, Email Marketing Strategy

How Important Are Pillar Pages for SEO?

Posted by Catherine Hatch on Thu, Aug 08, 2019 @ 11:51 AM

Pillar pages are a fairly new part of SEO strategy, and are a response to updates to Google’s algorithm. Creating pillar pages involves reorganizing the content on your website, and might even require adding content to various pages. Although creating pillar pages might seem like a daunting task, they are a highly effective strategy for SEO. We’ve broken down the importance of pillar pages in the post below.

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Topics: SEO strategy, Pillar Pages

6 Myths About Paid Search Debunked

Posted by Catherine Hatch on Thu, Aug 01, 2019 @ 12:42 PM

Search engines are some of the most visited sites on the Internet, making your business’s presence on them essential to increasing visibility across the web. One of the best ways to establish your presence on search engines such as Google is to invest in paid search. Paid search ads will allow your business to appear at the top of Google’s search results for your target keywords. Despite the value of paid search, there are some myths that still persist about it. Read below to see the top myths about paid search debunked.

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Topics: Paid Search, Paid Search Myths

How Do I Target Ads Based on Location?

Posted by Catherine Hatch on Tue, Jul 30, 2019 @ 10:15 AM

Creating content and advertisements that are targeted to a specific audience is an important part of your digital marketing strategy. However, after you create this content, you also need to make sure it reaches the correct audience. There are many different factors that marketers consider when targeting ads, but one of the most important factors is location. If you have a local business in Connecticut, traffic coming from California won’t do you much good. For this reason, digital marketers use tactics to make sure your ads are targeted to the correct location.

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Topics: Geotargeting, Ad Targeting

Are Buyer Personas Still Important for Inbound Marketing?

Posted by Catherine Hatch on Fri, Jul 26, 2019 @ 09:30 AM

Since the initial development of content marketing, buyer personas have been a pillar of content marketing strategy. However, the landscape of the Internet and of Google has changed greatly in the last 15 years, leaving people to wonder: are buyer personas still important? The importance of other key factors such as keyword rank has changed dramatically over the years, so it’s natural to think buyer personas would do the same. We’ve broken down the basics of buyer personas and how useful they are in 2019 to help keep your content marketing strategy up to date.

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Topics: buyer personas, content marketing strategy

Guide to SEO in 2019: Tips for SEO Beginners [Infographic]

Posted by Catherine Hatch on Wed, Jul 24, 2019 @ 09:30 AM

SEO is an important part of your digital marketing strategy, but optimizing your content can often feel like a daunting task. One of the factors that makes SEO so difficult is that best SEO practices are changing constantly. As Google continues to update its search algorithms, it’s essential to adapt to continue to improve your search ranking.

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Topics: SEO Tips, SEO Trends, SEO in 2019

How to Optimize Images Within Your Content for SEO

Posted by Catherine Hatch on Fri, Jul 19, 2019 @ 11:02 AM

The importance of establishing a presence on Google can’t be overstated. When business websites have a presence in Google rankings for their target keywords, they see a dramatic increase in traffic and sales. Most people who have attempted SEO understand the importance of properly tailoring written content, but many people don’t know what image SEO is just as important. As the Internet becomes increasingly visual, it’s essential to incorporate images into your content and optimize these images for SEO. We have the tips that can help!

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Topics: SEO Tips, Image Optimization, Image SEO

How to Get More Traffic to Your Company Facebook Page

Posted by Catherine Hatch on Tue, Jul 16, 2019 @ 10:00 AM

With over 2.3 billion users worldwide, Facebook is an important marketing tool on which businesses need to establish a presence. However, simply having a page on Facebook isn’t enough: people need to actually visit your page. If your company’s Facebook page isn’t seeing much traffic, you’re not making use of the benefits that Facebook can have for your business. We’ve compiled a list of tips to help you get more traffic to your company Facebook page and build your following.

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Topics: Facebook for Business, Facebook Marketing

Should My Business Invest in Paid Search?

Posted by Catherine Hatch on Fri, Jul 12, 2019 @ 10:00 AM

The value of a presence on Google, particularly the first page of search results, can’t be overstated. With over 63,000 searches per second and 5.6 billion searches per day, Google provides an opportunity for businesses to extend their reach all around the world. Because it’s so important to have a presence on Google, many businesses turn to search engine optimization. SEO is a very valuable strategy, but it is slow moving. For an immediate presence, businesses have the option of purchasing pay per click (PPC) ads. If you’re considering investing in paid search to gain an immediate presence on Google, we've broken down everything you need to know.

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Topics: PPC, Paid Search

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