Customers really dont become customers until they have bought from you at least twice. The first time they buy, they are merely visitors looking for the value in what you offer.
Getting customers in the door is one thing. Getting them to come back is something quite different. Single visit customers are the most expensive and therefore least profitable to work with. (What exactly did you spend to get them to come to your website or store in the first place?)
And now that they are here, what can you do to keep them? What can you do to build the Holy Grail of Marketing, Customer Loyalty?
Well, outstanding customer service is certainly a great start. Under promising and over delivering are the staples of a great consumer experience. But how about a great rewards program? Something of real value that keeps them coming back? And how much would you spend on someone that you have already spent a fortune on in the first place, if it means keeping them coming back?
Using your Web site as a means to capture customer loyalty is a great, cost effective way to offer your client base a way to redeem coupons, offers, and receive the benefits of being a customer. See what creative ways you can think of to keep 'em coming back.
Jeffrey
Jeffrey Cohen is the director of New Business Development at
ImageWorks, LLC in Vernon, CT. ImageWorks has been providing state of the art web development solutions for 10 years. ImageWorks can provide web solutions for both large and small companies. Visit our
portfolio on our
website. For maximum ROI with your web design, development, hosting or internet marketing needs including myspace design, on-line marketing, Social Media and Blog design, or for help with web issues, contact Jeffrey at
JCohen@imageworksllc.com.