ImageWorksBlog

It’s a difficult conversation. During trying times, business owners and C Level Executives have to make hard choices. Departments, programs, and ultimately employees that don’t show any ROI are eliminated.

And there are no shortage of conversations around Marketing Departments and Marketing Programs. No ROI? See ya. But, consider this for a moment, wasn’t this always the case? Shouldn’t this have been the norm?

During a crisis, the stress can shed light on problems that were “OK” or “Business as Usual”. Acceptable status quo. So now, people are starting to ask: "That's nice and all, but is it making us any money?”

Social media has become more impactful than ever before in 2020. Businesses small and large have turned to Twitter, Instagram, and Facebook to grow their brands and build on their clientele. Yet, all to often attorneys or lawyers can overlook the potential impact social media platforms can have on their practices. Facebook alone houses over a billion users from which a clear strategy, and a little effort, can easily pay off. Here are 5 Facebook tips on how to reach those future clients.

Hey kids…a new sobering statistic: According to the PEW Internet Research Center - By the year 2020, half of all internet searches will be voice searches. This is because Siri, Alexa, Google Assistant, and Mobile phones are more popular than ever.

So, in order to prevent loss of market share or get a leg up on the competition and actually gain market share, marketers and designers should start a shift to allow for voice search to ensure there’s a smooth, natural experience for voice search users. Responses must be conversational, actionable and easy to understand. So how do you Optimize your Website for Voice Search?

The Ramblings of a madman about my recent stint in the Project Lion Bootcamp 1531.

According to Cleverclicks (Source), companies make an average of $2 in income for every $1 they spend on Adwords . In addition to reaping immediate financial rewards, paid search can turn almost anyone into an expert and authority on whatever goods and services you are providing as well.  So why wouldn’t you run out and get started with PPC as soon as you are able?

Halloween just ended, so you might think it’s too early to think about the holidays. However, anyone who has stepped foot in a mall lately will tell you that the holiday season is in full swing. For this reason, smart companies are starting their holiday marketing campaigns now. If your business has a blog, one strategy you’ll want to use for holiday marketing is writing holiday-themed blog posts. You shouldn’t write exclusively holiday blog posts during the next two months, but you should have a healthy dose of holiday-themed content. If you’re new to writing holiday blog posts, we have the tips to help you get started.

The holiday season is a busy time for any company, and more specifically, their marketing team. During the holidays, shoppers are on the hunt for that perfect gift to give to a loved one— due to this never-ending hunt, marketer care presented with a select opportunity to reel in more sales.

Before we know it, the holiday season will be in full swing. Whether your business sells knee-high socks or ski equipment, the holidays are a great time to increase exposure, web traffic and revenue. A great way to set yourself up for holiday success is by getting ahead on your holiday marketing strategy Don’t get behind like most businesses (and shoppers for that matter!) by waiting until the last minute.

So, what do you think your company will do this holiday season when it comes to your marketing? ’Tis the season to be inspired! Get out there and breathe new life into your marketing campaigns by taking a different direction this year. Interested in the recent trends in eCommerce holiday shopping? Get your campaign prepared by taking a quick look at this infographic by Cybba.com. 

Is your website unorganized, confusing, or ineffective at achieving the results you’re looking for? If you’re having problems with your website, it may be time to start from scratch. And, if you’re going to start from scratch, there are many choices for Content Management Systems and development platforms. Among the most popular is WordPress. WordPress is an easy to manage system that can yield the results you’re looking for. This article is designed to help you decide if you should rebuild your website in Wordpress.

Here is a conversation with John, Matt and Jeffrey Cohen on the future of ImageWorks,LLC.

How did Search Integrations come to life?

Matt: Search Integrations was founded as a millennial-driven digital marketing agency that emerged with an in it to win it attitude for our clients. Whether it was political, advocacy, non-profit or corporate clients, our foundation was to provide a custom digital plan that helped our clients dominate their competition. This included using our proprietary bidding algorithm and our creative digital marketing solutions.

The reality of PPC management is that it's incredibly difficult, very deep, and obfuscated by Google intentionally. Compounded by the fact that competition among business classifications can be tough,  unless you have someone that really knows that they are doing handling your campaign, you are going to waste countless hours and huge amounts of money, while making a tremendous number of mistakes. The learning curve here is not to be understated.

Poorly run PPC campaigns end up wasting time (how do you quantify THAT loss?), the marketing dollars you are putting towards your campaigns,  and most importantly add to the cost of lost opportunity by missing out on potential new clients! Running a Google Adwords campaign and running a successful one are two very different things.

So why should you outsource your PPC management?  Because the company you hire to run your paid search campaigns understand all of the following: