CT Inbound Marketing Blog | ImageWorks, LLC

Web Marketing: The What, The Why, and The How

Written by Jesse Cohen | Fri, Jun 01, 2012 @ 09:01 PM

What is Web marketing?

Simply put, Web marketing is the promotion of products or services over the Internet. There is no difference between an advertisement viewed over the Web compared to one viewed on a passing bus.

Why do you want it?

  1. It's cheap. Web marketing and digital advertisements are much more affordable when compared to more traditional outlets such as television commercials or billboards.
  2. It’s fast. Telemarketers, actors, and newspapers all need time to create and distribute content. Digital marketing can be instantly disseminated with the literal click of a button.
  3. It’s everywhere. With the advent of mobile Web browsing and cheaper cable costs, just about everyone has an Internet connection. Advertising your product or service on the web can allow for an unparalleled level of exposure.  

How do you do it?

There are many web marketing methods you can utilize to get your company’s name out into the World Wide Web. Here are a few options.

  1. E-mail marketing. Message a large group of potential and current clients with a single e-mail.
  2. Display advertising. Rent ads on relevant Web sites and blogs to drive traffic to your Web site.
  3. Video marketing. Embedding a short, concise video explaining your company is an easy and effective process.
  4. Search Engine Optimization (SEO). This is a popular method that involves creating content that will be recognized by search engines. Writing quick blogs like this one will guide browsers to your website.