It can be surprisingly hard to figure out how much content to put on a website. If you’re trying to build general brand awareness, it can be a good idea to provide all of your site content upfront to visitors and let them explore. If you’re looking to generate leads, however, we recommend “gating” your content, which simply means requiring visitors to provide some of their information — most commonly an email — to access your content. You’ve probably seen this before. You visit a site, see a bulleted list of what you’ll get in a downloadable PDF or a six-minute video, and give your name and email in return for access. Telling site owners to gate their site’s content can be scary. After all, when you require action for a digital offer requests for the offer tend to go down. Isn’t the whole point of these offers to get as many reads as possible? Well, not quite. It’s a bit more complex than that. In this article we’ll explore who’s a good fit for gated content and some of the surprising benefits of walling off sections of your website.
In today's internet marketing industry, losing sight of what's important is getting easier. Email advertising, social networking, geo-targeting… all these vague terms and practices can be overwhelming for the marketer. It's important to remember that in the end, lead generation is what matters. Attention grabbing headlines and catchy infographics are all for naught if you aren't successfully recruiting prospective clients. Turning your readers into buyers is a process we fancy-internet people refer to as lead nurturing. We've written about lead generation before, but we've never examined the process of snagging new clients in detail. Below is a guide to help you get started.
Why should you use twitter? Well, for one, it's free! The only investment you need to put into the site is time. Since social media is such a powerful marketing and lead generating tool, there really is no drawback to setting up an account. Worse case scenario: you don't use it and you lose no money. Best case scenario: you tweet often and you tweet correctly and you profit!
Writing a business blog is one of the best SEO laws you can abide by on the internet. Your site will benefit from increased page rank as well as a better reputation, as long as the blogs are of good quality. So what makes a good blog a great one? I've included a list of eight of my favorite blogging tips and rules that I always follow.
One of our most common buzzwords tossed around the office here is content. This is usually in reference to Search Engine Optimization. Properly optimized content is vital for any site that wants to be recognized by Google and other popular search engines. But, content doesn't, and shouldn't, be only text.
Creating a website is a challenge. Ask any business owner. It takes a creative eye, a certain amount of experience, and a business-oriented mind to build a site that combines useful information as well as an aesthetically pleasing look. If a company's website is well done, they've most likely hired a web design firm to handle the task. The web is as competitive a place as any other business venue, and people pay top dollar for quality pages.
This blog often deals with many new technologies and ideas circulating in the web design industry. But sometimes, we like to remind our readers of some more traditional points. Web design, at its core, hasn't changed much in the last ten years. While the technology has certainly progressed, the key components of a ten year old site are still just as relevant today. If you're looking to design a site from scratch, or redesign an existing one, you are going to want to adhere to these main ideas.
Hiring an Inbound Marketing Agency is a big investment. The upfront costs can be intimidating for many business owners, especially for those unfamiliar with the term 'Inbound Marketing' to begin with. To squash any irrational fears, let's first see what exactly an Inbound Marketing Agency will do for you company.
eCommerce, or Electronic Commerce, is the purchasing and selling of products and services over the Internet. Establishing an online shopping cart for your business can be a potentially lucrative investment. There are many excellent eCommerce programs that can be integrated into your website. However, good software alone does not make an eCommerce system work. There are several key components to any great E-Com business, and we’ll highlight those below.