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Jesse Cohen

Recent Posts

How to Best Optimize a Google My Business Listing

Posted by Jesse Cohen on Mon, Jun 07, 2021 @ 12:34 PM

I’m not going to mince my words here: Google My Business is the best free tool out there to increase your visibility for local searches. Almost half of all daily searches are from customers looking for information on businesses in their area, yet we find many companies have not optimized their listings. In this article, we’re going to explore what Google My Business is and what you can do right now to take advantage of the service.

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Topics: Google My Business, Optimizing GMB Listing

Sayonara, Cross Site Tracking: Why Google is Leaving 3rd Party Cookies Behind

Posted by Jesse Cohen on Thu, May 27, 2021 @ 01:32 PM

For the first time in twenty years, Google has announced they are doing away with their 3rd party tracking. You may look at this statement and think, “Ah, finally!” Or, you may be reading this and thinking, “Someone explained this exact thing to me once and told me I should care but I forgot why.” Fear not. In this article we’re going to demystify third-party tracking and explain why it’s being replaced, and what this means for advertisers and end-users alike. Let’s go!

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Topics: Google updates, digital marketing, Changes to Google, Advertising on Google

Which HubSpot Marketing Plan is Right for You?

Posted by Jesse Cohen on Mon, May 17, 2021 @ 11:37 AM

HubSpot offers different pricing tiers for their various products. Today we’ll be focusing on the marketing hub. As of 2021, there are four plans:

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Topics: Hubspot, Inbound Marketing Strategy

How Do I Get Started With Marketing Automation?

Posted by Jesse Cohen on Thu, May 13, 2021 @ 01:25 PM

If you’re reading this article, you’ve probably heard of marketing automation and are trying to assess if it’s a good fit for your business. You’ve heard a few big names – Hubspot, Mailchimp, Pardot – but aren’t sure why you should pick one over the other, or even what they’re capable of. In this article we’re going to explore how to get started with marketing automation.

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Topics: marketing tips, marketing campaign, CRM Software

The Surprising Value of Gated Content for Lead Generation

Posted by Jesse Cohen on Fri, Aug 23, 2019 @ 10:00 AM

It can be surprisingly hard to figure out how much content to put on a website. If you’re trying to build general brand awareness, it can be a good idea to provide all of your site content upfront to visitors and let them explore. If you’re looking to generate leads, however, we recommend “gating” your content, which simply means requiring visitors to provide some of their information — most commonly an email — to access your content. You’ve probably seen this before. You visit a site, see a bulleted list of what you’ll get in a downloadable PDF or a six-minute video, and give your name and email in return for access. Telling site owners to gate their site’s content can be scary. After all, when you require action for a digital offer requests for the offer tend to go down. Isn’t the whole point of these offers to get as many reads as possible? Well, not quite. It’s a bit more complex than that. In this article we’ll explore who’s a good fit for gated content and some of the surprising benefits of walling off sections of your website.

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Topics: Lead Generation, Website Strategy, Gated Content

Lead Generation Techniques You Need to Know

Posted by Jesse Cohen on Wed, Jan 16, 2013 @ 11:30 AM

In today's internet marketing industry, losing sight of what's important is getting easier. Email advertising, social networking, geo-targeting… all these vague terms and practices can be overwhelming for the marketer. It's important to remember that in the end, lead generation is what matters. Attention grabbing headlines and catchy infographics are all for naught if you aren't successfully recruiting prospective clients. Turning your readers into buyers is a process we fancy-internet people refer to as lead nurturing. We've written about lead generation before, but we've never examined the process of snagging new clients in detail. Below is a guide to help you get started.

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Topics: Lead Generation, CT Inbound Marketing, Inbound Marketing, marketing essentials

Twitter: Your Company's Most Powerful Marketing Weapon

Posted by Jesse Cohen on Mon, Aug 20, 2012 @ 03:56 PM

Why should you use twitter? Well, for one, it's free! The only investment you need to put into the site is time. Since social media is such a powerful marketing and lead generating tool, there really is no drawback to setting up an account. Worse case scenario: you don't use it and you lose no money. Best case scenario: you tweet often and you tweet correctly and you profit!

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Topics: Social Media Marketing, Twitter

8 Business Blogging Rules You Need To Start Following

Posted by Jesse Cohen on Fri, Aug 17, 2012 @ 11:57 AM

Writing a business blog is one of the best SEO laws you can abide by on the internet. Your site will benefit from increased page rank as well as a better reputation, as long as the blogs are of good quality. So what makes a good blog a great one? I've included a list of eight of my favorite blogging tips and rules that I always follow.

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Topics: SEO Tips, Copywriting Tips, Business Blogging

Create A Unique Company Internet Marketing Strategy

Posted by Jesse Cohen on Mon, Aug 13, 2012 @ 12:46 PM

One of our most common buzzwords tossed around the office here is content. This is usually in reference to Search Engine Optimization. Properly optimized content is vital for any site that wants to be recognized by Google and other popular search engines. But, content doesn't, and shouldn't, be only text.

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Topics: SEO, Content Writing, Web Content

Should You Hire a Writer For Your Business Blog?

Posted by Jesse Cohen on Tue, Aug 07, 2012 @ 12:17 PM

Creating a website is a challenge. Ask any business owner. It takes a creative eye, a certain amount of experience, and a business-oriented mind to build a site that combines useful information as well as an aesthetically pleasing look. If a company's website is well done, they've most likely hired a web design firm to handle the task. The web is as competitive a place as any other business venue, and people pay top dollar for quality pages.

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Topics: SEO, SEO Tips, Freelance Writing, Web Marketing, Content Writing, Business Blogging, Web Content

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