Statistically speaking, you probably have a twitter account. This social media website has become a staple in the Internet community, as it allows for a rapid, constant flow of information. If you have not yet signed up for an account, it could be time to register. Twitter accounts are free, and it's probably a good idea to at least own your own company name. Twitter accounts are free, and it’s a great addition to your arsenal of Internet marketing techniques. If you already have an account, chances are you could be managing it more effectively. If wielded properly, Twitter is a fantastic resource for promoting your website, product, or name. Here are a few easy steps to get you started.
Make your profile the right way. Every time you tweet, viewers will potentially click on your profile. You want to make the best first impression possible. Use your real name, so people searching for you can find and recognize your account. Add a relevant profile picture. Use a picture you would reserve for a professional portfolio. Or, if you’ve based your account off of your business or the business you represent, a company logo will suffice. Not only does it look professional, but it also catches the eye of web-surfers. Write a short, succinct bit of information about you and/or your company. You can make it a little silly, as long as it is relevant to your company.
Now that your profile is all set, you will want to focus on what twitter is all about. Tweets. These 140 characters or fewer statements should be relevant to you or you’re business. Tweets can be made from any computer or phone. I would recommend tweeting by phone, as all smart phones have the mobile web app version and the small messages can easily be typed out on the move. Tweet often, but avoid vapid statements regarding your day-to-day activities. Nobody cares if you brushed your teeth. However, if your company has just moved locations or you’ve hired a new employee, tweet away! Don’t forget to add links in your tweets regarding interesting articles or pictures relevant to what you are trying to sell.
The final piece of the Twitter puzzle is networking. The follower system allows members to subscribe to each other. Each time someone tweets, each follower is notified. This can be a powerful asset for your company. If a large base of followers is established, you can keep people updated easily in a minuscule amount of time. Communicating is another powerful way to give your account the one up on competitors. Set aside a little time each day to respond to statements and questions. Not only will you be creating more links back to your profile and ultimately your company, but you will also forge respect and admiration from other members.